About No Followers Podcast: for Inventors, Builders, Entrepreneurs
Digestible tidbits of practical application for entrepreneurs, inventors, and builders. Think of it as a condensed audio version of The First Strike Incubator, about 15-20 minutes
The podcast is part of the First Strike Incubator program in the Albany, NY Capital Region. These are discussions and best practices from real world experience.
With sponsorable product placement moments, you can get unique & original content for your business, coming from a team that applies unique brand strategies, development & solutions.
Sponsor This Podcast: https://chrisjonesmedia.com/no-followers-podcast
Perfect doesn’t scale. Execution does. The First Strike Incubator Team tackles a reminder every operator needs: waiting for perfect is just another form of procrastination dressed up as "exacting standards.”
You should know your product market fit.2:24 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=144s) Do not go to market without knowing who the customer is.3:10 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=190s) Your definition of perfect might have nothing to do with what your customer wants.3:26 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=206s) Set clear design goals. 3:48 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=228s) More features do not mean more market share.3:52 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=232s) Find the features your customer will pay you for.3:58 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=238s) Set your design goals. Get your product in the hands of your target market.4:41 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=281s) Our job is to help you focus on what you need.5:13 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=313s) Are you focusing on the right market?5:46 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=346s) We are trying to get to the Alpha that will move the needle the most.6:40 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=400s) An audience of one.7:00 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=420s) Are they your true target market?7:30 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=450s) Have pay to play testing for your product.8:43 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=523s) It's an expensive miss. 9:58 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=598s) You get a lot of feedback with paid testing. The feedback is gold.10:41 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=641s) Apple is the perfect example.11:20 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=680s) Go after the market you are validated in.11:57 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=717s) Business is not static.12:49 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=769s) Clear design goals, proof of concept and paid testing with feedback.13:27 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=807s) Practical things you can do on your own to test your product.14:32 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=872s) Write down your design goals.16:08 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=968s) Do your research. Who are your competitors?16:53 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1013s) It's OK to know what you don't do.17:25 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1045s) Know who you are creating the product for. It is easier to rank your priorities. 18:18 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1098s) We saw a lot of theory.18:40 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1120s) We learn more from failures.19:36 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1176s) Hard product design has many factors.20:02 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1202s) The theory is one thing but then you have to apply it.20:37 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1237s) When we speak, we are talking from real experience.20:57 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1257s) This can be applied to general business practices. 21:15 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1275s) We have walked in both the blue-collar and white-collar world.21:46 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1306s) You can patch mistakes with software. Hard goods require more hands-on work. 22:13 (https://www.youtube.com/watch?v=wG_D9t5Qtlg&t=1333s) Tesla can't send a patch to fix their gas pedals.
6 Apr 2026
Think you know the story of Bubblewrap?
Think you know the story of BUBBLEWRAP??
Instant Traction 3 from NO FOLLOWERS Podcast
Episode 31 — “Instant Traction Myth: BUBBLE WRAP”
Bubble Wrap is the perfect example of why founders must stop falling in love with their first idea.
Traction often comes from the use case you didn’t expect.
Share your questions, comments, follow, subscribe & join the conversation plus reach out to the In Focus Brands' Portfolio for your business, product or idea launch, growth, scale, operations, GTM and fundraising needs.
9 Mar 2026
Working With Consultants - Part 1
Working with Consultants Part 1. Guest Cameron Erickson
The 6th of 7 parts in the NO FOLLOWERS Podcast Themed Series:
Business Relationships: Consultants
Episode 10: Working with Consultants (Part 1) with Cameron Erickson
Real relationships are earned through experience, consistency and honest conversations about what is needed, what fits and what doesn’t. That’s why our teams across the In Focus Brands' portfolio operate the way we do: operator first, proof driven and relationship anchored.
Share your questions, comments, follow, subscribe & join the conversation at the First Strike Incubator Network and reach out to the Portfolio for your business and product invention launch, growth, scale, operations, GTM and fundraising needs.
Most times consultants are not the answer.1:10 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=70s) I do think there are some people who consultants are not right for.1:36 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=96s) I think you are both right and wrong.1:49 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=109s) I got into consulting because I disliked the consultants we were working with.2:43 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=163s) I knew there was a better way to do this. 3:32 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=212s) If you can't put it into practice, it's worthless. 4:11 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=251s) There's a couple of considerations that come into play.4:40 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=280s) You glossed over something real fast that is major.5:40 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=340s) I'll give you a real-life example.6:24 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=384s) Where you fall short is the execution.6:34 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=394s) Understanding your customer.7:11 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=431s) There's not a business on the planet that doesn't have finite resources.7:32 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=452s) Nike can have a lot more failed products in R and D than I can.8:15 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=495s) What consultant is going to tell you if they can't help you? 8:47 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=527s) What questions should you ask before hiring a consultant?9:03 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=543s) Consultants should be coming in to provide a specific solution.9:35 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=575s) I take it from the strategic to the tactical and then the operational.10:26 (https://www.youtube.com/watch?v=6uYj3uHaqzU&t=626s) Creating partnerships that work for all.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
21,145
Score snapshot 15 Sept 2025
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
80
Social presence
0
YouTube
72
Engagement
27
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