Join CEE CLEAR’s founders Kat Moses and Morgan Tait as they chat about their chaotic modern lives – growing a business, networking, dating, doing PNLs, and how they’re managing it all together. Completely transparent, opinionated and funny conversations for anyone that’s looking to start a business or chill out to two friends talking.
Does It Mean You've Made It When Reddit Is Speaking About Your Brand? PLUS How We Work With Influencers & TTPD Review
In this episode Kat & Morgan discuss how CEE CLEAR invests in influencer marketing and the role it plays within the business.
The girls also give their responses to comments made about their products on a Reddit thread and finish with a delayed but important review of Taylor Swift's new album, The Tortured Poets Department.
www.ceeclear.com
https://www.instagram.com/katmoses/
https://www.instagram.com/morganamanda/
26 Apr 2024
CEE CLEAR IS NOW AVAILABLE IN SEPHORA : How We Launched Into Sephora + Coachella's Relevancy in 2024
In this episode, Kat and Morgan discuss their excitement about Taylor Swift's new album The Tortured Poets Department. They also announce that their brand, CEE CLEAR, will now be stocked in Sephora Australia. They talk about the process of getting into Sephora and their plans for future retail distribution.
In this conversation, Kat and Morgan discuss their thoughts on Coachella and brand activations at the festival. They also talk about Taylor Swift's appearance at Coachella and her new album promo rollout.
www.ceeclear.com
https://instagram.com/morganamanda/
https://www.instagram.com/katmoses/
17 Apr 2024
Building A Direct To Consumer Brand: The Strategies We Have Implemented For DTC Success & How We Are Turning Our Customers Into Influencers
In this episode, Kat and Morgan discuss the obstacles and challenges of direct-to-consumer (DTC) marketing and share their strategies for building their brand, CEE CLEAR.
The girls talk about the important of engaging their community while still maintaining healthy revenue growth. They also introduce their new initiative called Social Snowball, where customers can become brand ambassadors and earn rewards.
In this conversation, Kat and Morgan discuss their plans for creating thoughtful, purpose-driven content and the importance to keep reiterating their message as the brand grows and the importance of personal social media profiles in building a community.
They also touch on pop culture topics such as Cowboy Carter, Taylor Swift's upcoming album and Jojo Siwa's reinvention.
00:00 Introduction and Small Talk
06:12 Building a Strong Direct-to-Consumer Strategy
13:58 The Power of PR Gifting and Seeding
29:36 Aligning Marketing and Sales Targets
36:04 The Success of the Estee Lauder Collaboration
45:20 Anticipation for Taylor Swift's New Album
CEE CLEAR - www.ceeclear.com
Kat Moses IG - https://www.instagram.com/katmoses/
Morgan Tait IG - https://www.instagram.com/morganamanda/
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5.0 / 5
14 ratings
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