No one warned you that building a successful business could turn into a job you can't quit — that being the person every decision runs through isn't a badge of honor, it's a cage.
No One Warned You is the show for business owners who are done being the bottleneck. Each episode, host Henri Pera sits down with the consultants and founders who've actually done it — built companies that run, scale, and profit without them in every decision — and pulls out the hard-won truths and systems nobody tells you until it's too late.
No fluff. No recycled advice. Just the frameworks that get you out of the day-to-day, and the uncomfortable lessons behind them.
If you want a business that works so you don't have to — start here. New episodes every week.
The episode explores the theme of marketing honesty and the impact of keeping promises in business. Mike Wittenstein shares insights on the importance of aligning marketing promises with business capabilities and the value of customer-centric storytelling.
Takeaways
Marketing honesty is crucial for building trust with customers.
Aligning business capabilities with marketing promises is essential for sustainable results.
Chapters
00:00 Conclusion and Gratitude
25 Sept 2026
Make Your Story Travel
In this episode, Mike from Story Miners shares insights on guiding business thinking, the importance of collaboration, and the transformation of strategy into a compelling story. The conversation delves into the role of advisors, the impact of cultural differences, and the significance of storytelling in business strategy.
Takeaways
Collaboration and advisory relationships are essential for business leaders to pressure test ideas and make key decisions.
Cultural differences can significantly impact business strategies and decision-making, highlighting the importance of understanding and navigating diverse cultural contexts.
Chapters
00:00 Translating Strategy into a Story
25 Sept 2026
Trust Beats Big Claims
The conversation with Mike Wittenstein explores the power of storytelling as a prototyping medium and its impact on aligning teams and shaping the future of a business. Mike shares his experiences from Brazil, his work on first-of-a-kind projects, and the importance of using story as a means to create a unified vision within a business. The conversation delves into the practical implementation of storytelling in business and the role of leaders as architects of the future.
Takeaways
Storytelling as a prototyping medium
The importance of aligning the team through storytelling
Chapters
00:00 Introduction and Background
01:18 Learning from Brazil
03:10 First of a Kind Projects
04:27 McDonald's Digital Drive-Through Design
05:24 Using Story as a Prototyping Medium
06:35 The Impact of Storytelling
08:39 Architect of the Future
11:56 Creating an Experience for Another Person
14:11 Implementing Storytelling in Business
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