For freelancers who are over the hustle.
If you want to build a career that's steady, intentional, and on your own terms, you're in the right place. No pressure to grow fast. No guilt for slowing down. Just thoughtful reflections on freelancing, mindset, and sustainable growth
New episodes every week(ish).
There’s no one perfect way to write a cover letter, but there are some things that make a real difference — especially when you’re trying to stand out on freelance platforms. In this episode, I’m sharing the tips that have helped me write better proposals over the years. These aren’t hard rules, just things to consider and experiment with. Pick what works for you and make it your own. 🙂
Takeaways
You only have a few lines to catch a client’s attention, so lead with something that matters.
Even without a portfolio, you can still land gigs by offering small test projects.
Showing genuine curiosity about a client’s work can make you stand out more than listing your skills.
It’s okay to be informal if the job post is casual, just mirror their tone naturally.
Confidence is important, but honesty matters more. Don’t pretend to have skills you don’t.
A simple invitation to hop on a call can build trust and set you apart from other freelancers.
Practicing your video call prep (like writing down questions and doing breathing exercises) can reduce nerves and make a great impression.
Other Notes
Last I checked, your cover letters on Upwork can be previewed for up to 300 characters. That was a year or two ago. Now it’s between 200 and 250 characters.
Profile Overview limits before the “Read More” link:
Desktop: up to ~613 characters, ~6 lines of text
Tablet: 969 characters, ~7 lines
Mobile: 202 characters, ~7 lines
Lines matter more than the number of characters. This includes the spaces between paragraphs.
Rec list
Box breathing (for pre-call jitters)
Practice: Try creating a Google Doc with your go-to cover letter structure or template
Song: Coco Water by Wheein
Credits
Hosted by Em
Audio Mastering by AJ
Stock Media provided by GojiProduction / Pond5
7 Jul 2025
04. productivity without burnout
Host Em explores energy management as a key to productivity, sharing personal experiences and offering insights on aligning work with natural energy levels for sustainable output.
30 Jun 2025
03. when a door closes - dealing with rejection
Host Em discusses dealing with rejection in freelancing, sharing a personal experience from 2014 and emphasizing that rejection is normal and can lead to new opportunities.
24 Jun 2025
01. welcome to calm and steady freelancing
Host Em introduces the No Rush Podcast, offering freelancers an alternative to hustle culture by prioritizing sustainable growth and intentional calm in their careers.
24 Jun 2025
02. getting started - there's no set path
Host Em shares her personal freelancing journey, emphasizing that there is no single path to success and encouraging listeners to begin with their existing skills.
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