No Surrender

About No Surrender

Justin Cole is a Texas-born serial entrepreneur, husband, and host of No Surrender — a podcast about real people who hit rock bottom and found a way back up. Justin's childhood was challenging. His parents divorced when he was very young, his dad worked insane hours, his mother suffered from a debilitating illness that kept her away for long periods of time, and his sister was born severely disabled. He was able to add mixed fractions in his head at the age of four, before being formally taught about them, but his dyslexia was so severe that he had to attend special ed classes through the middle of second grade. By 15, Justin was a standout athlete and young business owner. By 17, he was homeless. From high school quarterback to being assaulted and nearly killed by his high school's spirit squad, to facial cranial reconstructive surgery, to multiple arrests, and living out of motels, his teenage years were marked by struggle, defiance, and survival. But rock bottom wasn't a one-time event — it became a recurring teacher. In college, Justin went from rebuilding his life to securing a multimillion-dollar loan to open his first luxury car dealership before graduation. Within a year, the Great Recession hit. He lost everything — his home, his business, and nearly his will to keep going. What followed was a relentless cycle of rebuilding. Justin spent years learning the hard truths of leadership, resilience, and faith while advancing through the ranks in the automotive industry. In 2016, out of a small construction trailer he shared with three other dealers, he took a massive leap of faith: he founded what would become Accelerate Auto Group, a family of companies that has since grown into a multimillion-dollar operation. Alongside his wife, Andrea, Justin has faced theft, betrayal, attacks that required the FBI's involvement, significant financial loss, and near collapse various times — yet every challenge has become a stepping stone. Together, they've built multiple eight-figure businesses, survived the chaos of a pandemic, and learned that faith, grit, and perseverance can carry YOU through anything. For Justin, No Surrender isn't just a podcast — it's a mission. It's about turning pain into purpose. It's about surrendering not to defeat, but to God. And it's about reminding people that no matter how deep the valley, there's always a way out. Because sometimes, all it takes to rise again is a single inspiring story. No Surrender to the trials. No Surrender to the fear. Only surrender to the Almighty.

Publisher

Justin Cole

Category

business · education

Language

en

Explicit

No

First episode

27 Oct 2025

Latest episode

27 Oct 2026

Latest episodes

27 episodes in the feed.

1. 

   27 Oct 2026

   No Surrender Quick Lesson: Two Weeks From Being Broke for 10 Years | Larry Yatch

   Navy SEAL Team 3 Officer Larry Yatch: from the Firefight at the World's Largest Gas Station to Choosing Self Mastery over Victim This week on No Surrender, Navy SEAL Larry Yatch shares a raw, unfiltered conversation about discipline, leadership, and the relentless pursuit of purpose. From the toughest training in the world to the intensity of combat, Larry learned lessons most people only experience in extreme circumstances. But his story isn't just about the battlefield. It's about how these lessons translate into life, business, personal growth, and even battling autism that wasn't diagnosed until he was middleaged. Larry opens up about: The mental and physical challenges of SEAL training and missions How leadership under pressure shapes character Overcoming fear and embracing responsibility Translating military principles into personal and professional life This episode explores the mindset that separates action from excuses: 💥 Resilience over comfort 💥 Discipline over distraction 💥 Purpose over passivity No Surrender isn't about never failing. It's about becoming stronger when the going gets tough, and this is the ultimate ammo to help you win the fight. CONNECT WITH LARRY YATCH Instagram: https://www.instagram.com/larryyatch/ Facebook: https://www.facebook.com/larry.yatch/ LinkedIn:https://www.linkedin.com/in/larry-yatch YouTube:  ⁨@LarryYatch⁩ CONNECT WITH JUSTIN Instagram: @thenosurrendershow YouTube: @justinjcole Facebook: https://www.facebook.com/nosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com JUSTIN'S BRANDS Accelerate Auto Group: https://www.colethecarguy.com Accelerate Auto Repair: https://www.accelerateautorepair.com Don't Trade It In: https://www.donttradeitin.com FAST: https://www.fast.cars Dallas Car Appraisals: https://www.dallascarappraisals.com

2. 

   13 Oct 2026

   No Surrender Quick Lesson: "We're Never Gonna Hire You" - Then They Called Him Back | Daniel Chilton

   "We're never gonna hire you." Daniel Chilton built his entire plan around becoming an attorney in the financial industry. Then the bank's general counsel took that future off the table in a single sentence. Daniel was working 7:30 to 5:00 in finance at a large national bank, then heading straight to law school at night. He finished the four-year program in three years, and the bank was paying for the degree. Everything pointed to one goal. The rejection crushed him. He spiraled into depression, questioning his purpose and his identity. His turning point did not come from having all the answers. It came from accepting peace from God, doing the next right thing in front of him, and putting what he calls the "weights of responsibility" back on. And it came from realizing his career had become his aim when his real purpose was bigger than a job title: his family. His lesson: aim higher than what's oppressing you. Daniel kept moving forward. He became an attorney, worked cases on the side while still in finance, and eventually made one of the hardest decisions of his career: leaving the bank for a law firm. Two months later, the same bank that said it would never hire him called with an attorney position. "It's yours if you want it." In this No Surrender Quick Lesson, Justin Cole and Daniel Chilton, an attorney, law firm partner, and entrepreneur, explore what it means to keep moving when the future you planned falls apart. You'll hear: How rejection forced Daniel to rethink his purpose and identity Why finding peace didn't mean giving up on his goal The power of doing the next right thing How responsibility helped him move beyond a victim mindset Why aiming at something bigger than yourself can help you overcome hardship This is one lesson from our full conversation with Daniel Chilton. In the full episode, Daniel shares his journey from growing up fatherless to building a life rooted in faith, family, responsibility and purpose. Watch the Full Episode YouTube: https://www.youtube.com/watch?v=MJTa8QdP87U Listen to the Full Episode Spotify: https://open.spotify.com/episode/6qqor133S9BfNqxtbF1t1h?si=c4bd8a1de2244bee Apple Podcasts: https://podcasts.apple.com/us/podcast/no-surrender/id1850733795?i=1000745882110 Subscribe for more stories of resilience, leadership, faith, responsibility, and No Surrender living. CONNECT WITH DANIEL CHILTON LinkedIn: https://www.linkedin.com/in/daniel-chilton-a2b12b20 CONNECT WITH JUSTIN Instagram: @thenosurrendershowYouTube: @justinjcole Facebook: https://www.facebook.com/nosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com JUSTIN'S BRANDS Accelerate Auto Group: https://www.colethecarguy.com Accelerate Auto Repair: https://www.accelerateautorepair.com Don't Trade It In: https://www.donttradeitin.com FAST: https://www.fast.cars Dallas Car Appraisals: https://www.dallascarappraisals.com #NoSurrender #DanielChilton #FaithAndPurpose #PersonalResponsibility #Overcoming

3. 

   29 Sept 2026

   No Surrender Quick Lesson: $50M+ Founder Ryan Blair | What Rock Bottom Teaches You

   Ryan Blair hit rock bottom. He sold his house, his cars, the toolbox he used to make money, moved into an apartment next to his shop, walked to work, and spent 18 hours a day, seven days a week, trying to save his business. His back was against the wall, and everything was on the line. That is when Ryan realized something had to change. What got him there wasn't going to get him out. He needed help. Ryan found a mentor and approached the opportunity with what he describes as absolute humility and vulnerability. He stopped pretending he had all the answers and started learning the fundamentals he had been missing. Business. Leadership. Recruiting. Accountability. Financials. But even after Ryan started doing the right things, the results didn't immediately follow. He spent years climbing out of more than $1 million in debt and learned firsthand that there can be a significant gap between doing the work and seeing the results. During that season, Ryan had to remind himself of the evidence. He had overcome every challenge he had ever faced. Why should the challenge in front of him be any different? Eventually, Ryan began to understand that the valley wasn't just something he needed to survive. It was building something in him. Skills. Resilience. Experience. Confidence. The ability to know that even if everything disappeared again, he had become someone capable of rebuilding. In this No Surrender Quick Lesson, Justin Cole and $50M+ Founder Ryan Blair explore what rock bottom can teach us about resilience, humility, pain, ownership, and becoming who the next level requires. Justin and Ryan cover: How hitting rock bottom forced Ryan to completely rethink his path Why what gets you to one level may not get you to the next How humility and vulnerability became essential to Ryan's comeback Why progress can feel invisible even when you're doing everything right How remembering what you've already overcome can change the way you face what's next Why the valley may be building more in you than you realize How pain can force you to adapt, grow, and become who the next level requires Whether you're rebuilding a business, facing financial pressure, navigating failure, pursuing a goal, or going through a season where you can't see the other side yet, Ryan offers a different way to think about the valley. Don't just focus on what you're losing. Pay attention to what you're building within yourself. Remember the evidence. You've overcome before. You can overcome again. This is just one lesson from our full conversation with Ryan Blair. To hear his complete story, including his childhood, struggles with ADHD and school, being sent to a boys' rehab school in Mexico at 15, discovering personal development, becoming one of the top Audi technicians in the country, building his first business, facing bankruptcy, and ultimately leading a $50M+ (and growing) multi-location automotive empire, listen to the full episode below. Listen to the Full Episode Spotify: https://open.spotify.com/episode/3jAoynRXaar55kOn0t1C8G?si=4fbd906fde3b4467 Apple Podcasts: https://podcasts.apple.com/us/podcast/no-surrender/id1850733795?i=1000743958128 Watch the Full Episode YouTube: https://www.youtube.com/watch?v=g6lA9zdMXO0 If this lesson impacted you, subscribe to the No Surrender Show for more conversations about resilience, leadership, ownership, purpose, and overcoming life's hardest battles. CONNECT WITH THE HOST, JUSTIN! Instagram: @thenosurrendershow YouTube:  ⁨@justinjcole⁩ Facebook: https://www.facebook.com/nosurrendershow TikTok: https://www.tiktok.com/@justincolethecarguy Website: https://www.nosurrendershow.com JUSTIN'S BRANDS Accelerate Auto Group: https://www.colethecarguy.com Accelerate Auto Repair: https://www.accelerateautorepair.com Don't Trade It In: https://www.donttradeitin.com FAST: https://www.fast.cars Dallas Car Appraisals: https://www.dallascarappraisals.com CONNECT WITH RYAN BLAIR | ALLOY AUTOMOTIVE PARTNERS LinkedIn: https://www.linkedin.com/in/ryanblairalloy Blair Automotive: https://blairautomotive.com/ Alloy Automotive : www.linkedin.com/company/alloy-automotive-partners #NoSurrender #RyanBlair #Resilience #Leadership #Entrepreneurship

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Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

6 ratings

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