A unique perspective on today's challenges for business owners and leaders. Four consultants; over 100 years experience, with a global perspective, offer views from marketing, business solutions and systems, financial, and IT perspectives.
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No Tie C-Suite Episode 20: OVERUSED TERMS IN BUSINESS
𝗖𝗮𝗻 𝘆𝗼𝘂 𝗹𝗶𝘀𝘁 𝗱𝗼𝘄𝗻 𝗼𝘃𝗲𝗿𝘂𝘀𝗲𝗱 𝘁𝗲𝗿𝗺𝗶𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗻𝗼𝘄𝗮𝗱𝗮𝘆𝘀?
‘𝘐𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯’, ‘100%’, ‘24/7’, ‘𝘸𝘰𝘳𝘬-𝘭𝘪𝘧𝘦 𝘣𝘢𝘭𝘢𝘯𝘤𝘦’ are just a few of the words overly used and heard these days.
Innovation is one of the most overused words in advertising, marketing, and business. And not only is it overused, but it is also often used incorrectly, most commonly as synonymous with the even more ambiguous notion of something that is “cool.”
Sometimes words have taken on a literal different meaning and that's is where the problem comes in and misleads everyone.
Listen as our panel of experts gives each of their own perspective on this:
- Anthony Perl - Marketing and engagement
- Yuriy Tyurin - Business systems
- Pierre De Villiers - Financial
Financial
This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor. Please have a listen, we keep the episodes in an easy-to-consume format. We appreciate your ratings and sharing it with others.
If you want a direct link sent to you, please comment “link please” and your favourite platform.
Also please comment or send me a direct message on a topic you would like us to look at in a future episode.
This year we are also welcoming guest panelists, so reach out if you would like to join us.
27 Oct 2022
No Tie C-Suite Episode 19: NEW IDEAS
Do businesses place enough emphasis on generating, investing, and trying new ideas?
For an organisation to evolve and thrive, it must continuously generate and embrace new ideas. Sticking to what you already know could work for a while. However, the competition will eventually overtake your organisation and probably lead it into stagnation.
Today’s competitive landscape heavily relies on innovation. Business leaders must constantly look for new ways to innovate because you can't solve many problems with old solutions.
Innovation is critical across all industries; however, it's important to avoid using it as a buzzword and instead take time to thoroughly understand the innovation process.
Listen as our panel of experts give each of their own perspective on this:
- Anthony Perl - Marketing and engagement
- Yuriy Tyurin - Business systems
- Eyal Ron - IT infrastructure
- Pierre De Villiers - Financial
Financial
This podcast series, ‘No Tie C-Suite’ is available on Apple, Google, Spotify and Anchor. Please have a listen, we keep the episodes in an easy to consume format. We appreciate your ratings and sharing it with others.
If you want a direct link sent to you, please comment “link please” and your favourite platform.
Also please comment or send me a direct message on a topic you would like us to look at in a future episode.
This year we are also welcoming guest panelists, so reach out if you would like to join us.
13 Oct 2022
No Tie C-Suite Episode 18: SALES & CONSUMER PSYCHOLOGY
Sales techniques have come a long way over the years. Methods are one thing, but the pschology as to why and what works best is another.
Sales development is impossible without getting to know your customers better, learning the reasons they buy your products or ignore your store. Different types of buyers exist, and by knowing these types, a business can analyse the psychological triggers that will motivate consumers to buy more and come back again.
The process of making even a small purchase is complicated and consists of several stages that can include considering buying, overcoming doubts and the final decision, factoring inthe extent of investment. Investigating those patterns isn’t easy, but if you succeed you’ll have a powerful tool that will increase your sales dramatically.
In this episode we welcome 𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗴𝘂𝗲𝘀𝘁 Julian Van Der Waal, who is business strategist, lead generation and sales specialist. He has built a number of businesses and worked with over a thousand others to support their growth. . He brings his expertise to a topic we have been requested to address by a number of keen listeners.
Our panel includes our regular experts giving their perspective;
- Anthony Perl - Marketing and engagement
- Yuriy Tyurin - Business systems
- Pierre De Villiers - Financial
Podcast series available on Apple, Google, Spotify and Anchor
If you have a topic you would like us to discuss in future episodes, please add it in the comments below or connect with any of the regular panelists and message us directly.
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