Episode 66 -- When Tires Are About More Than Travel
Doctors told James he had six months to live. But thanks to the power of perseverance and a compassionate support system, he survived a double lung transplant and is embracing his new normal. That includes weekly trips across a mountain pass for ongoing treatment -- a journey that can sometimes be harrowing. That's why Thatcher's Tire Pros and Auto Center stepped up to help, partnering with Nokian Tyres to provide a set of Outpost nATs for his challenging journey forward.
On this month's Nokian Tyres Journey Podcast, experience a powerful dose of perspective from James and Thatcher Tire Owner Jay Thatcher, as well as a review of how the Nokian Tyres Outpost nAT helps him navigate weekly trips from the desert to the coast, through the Cascades.
11 Mar 2026
Episode 65 -- Live From the Launch of the Nokian Tyres Hakkapeliitta 01
In March, Nokian Tyres launched the world's first studded winter tire to come with On-Demand Grip. On this episode of the Journey Podcast, we travel to the top of the world to test the tire with journalists from around the world.
To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.
16 Feb 2026
Episode 64 -- Being Bolder in Our Storytelling Approach
When Tiina Frazer joined Nokian Tyres as global Vice President of Brand, Marketing and Communications in late 2025, she brought more than 30 years of global experience, including in North America. That international journey has shaped the way she sees consumers and brands – and instilled appreciation for the people at the counter selling products. On this month's Nokian Tyres Journey Podcast, Tiina discusses how that global marketing perspective will help guide the company's storytelling efforts. She also details the important role tire dealers have to play in helping Nokian Tyres build its brand.
Who has been a guest on Nokian Tyres Journey Podcast
Names identified in recent episode analyses. Showing up to five guests.
Ethan Keur
Florida tire dealer
Lauri Halme
Tommi Heinonen
John Linder
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
37
Social presence
0
YouTube
0
Engagement
60
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