Podcast by Nokian Tyres

Nokian Tyres Journey Podcast
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Recent Episodes

April 15, 2026
Episode 66 -- When Tires Are About More Than Travel
Doctors told James he had six months to live. But thanks to the power of perseverance and a compassionate support system, he survived a double lung transplant and is embracing his new normal. That includes weekly trips across a mountain pass for ongoing treatment -- a journey that can sometimes be harrowing. That's why Thatcher's Tire Pros and Auto Center stepped up to help, partnering with Nokian Tyres to provide a set of Outpost nATs for his challenging journey forward. On this month's Nokian Tyres Journey Podcast, experience a powerful dose of perspective from James and Thatcher Tire Owner Jay Thatcher, as well as a review of how the Nokian Tyres Outpost nAT helps him navigate weekly trips from the desert to the coast, through the Cascades.

March 11, 2026
Episode 65 -- Live From the Launch of the Nokian Tyres Hakkapeliitta 01
In March, Nokian Tyres launched the world's first studded winter tire to come with On-Demand Grip. On this episode of the Journey Podcast, we travel to the top of the world to test the tire with journalists from around the world. To learn more about the Nokian Tyres Hakkapeliitta 01, visit NokianTyres.com/01.

February 16, 2026
Episode 64 -- Being Bolder in Our Storytelling Approach
When Tiina Frazer joined Nokian Tyres as global Vice President of Brand, Marketing and Communications in late 2025, she brought more than 30 years of global experience, including in North America. That international journey has shaped the way she sees consumers and brands – and instilled appreciation for the people at the counter selling products. On this month's Nokian Tyres Journey Podcast, Tiina discusses how that global marketing perspective will help guide the company's storytelling efforts. She also details the important role tire dealers have to play in helping Nokian Tyres build its brand.
68 total episodes available
Recent guests on Nokian Tyres Journey Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ethan Keur
Guest
Florida tire dealer
Guest
Lauri Halme
Guest
Tommi Heinonen
Guest
John Linder
Guest
Jonathan Hall
Guest
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Frequently asked questions
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- What is Nokian Tyres Journey Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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