The Chiropractic Authority Podcast: Marketing for Principled DCs The #1 marketing podcast for chiropractors who refuse to compromise their principles. Host Robert teaches experienced DCs how to build authority, attract ideal patients, and scale their practice using ethical marketing strategies that actually work. What You'll Learn: • Proven chiropractic marketing strategies that generate consistent new patients • How to build your authority and become the go-to DC in your community • Content marketing systems that establish you as a trusted expert • Patient acquisition funnels design
None Of Your Business with Robert DeLude
Claim This Podcastby Robert Delude The Podcast Dude
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138 episodes
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Podcast Overview
The Chiropractic Authority Podcast: Marketing for Principled DCs The #1 marketing podcast for chiropractors who refuse to compromise their principles. Host Robert teaches experienced DCs how to build authority, attract ideal patients, and scale their practice using ethical marketing strategies that actually work. What You'll Learn: • Proven chiropractic marketing strategies that generate consistent new patients • How to build your authority and become the go-to DC in your community • Content marketing systems that establish you as a trusted expert • Patient acquisition funnels design
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Publishing Since
2/7/2019
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Recent Episodes
April 29, 2026
How to Build a High-Value Practice & Escape the Commodity Trap | Dr. Eric Plasker
Host Dr. Eric Plasker interviews chiropractors on building high-value practices by shifting patient communication and branding away from commodity pricing.
April 1, 2026
Chiropractic Marketing in the New Era: Social Media, Automation & Passive Income
<p>Are you relying on outdated marketing tactics while the new era of chiropractic leaves you behind? In this episode, Dr. Abby Sirovica (Palmer grad, clinic owner, and co-founder of the HBA Mastermind) breaks down exactly what it takes to build a bulletproof personal brand, scale your impact, and create massive wealth outside the clinic. From leveraging AI and long-form content to buying your first cash-flowing real estate property, Dr. Abby shares the exact frameworks she uses to help principled chiropractors build lives of absolute freedom.</p><p><strong>Key Takeaways</strong></p><ul><li><p><strong>The Optometry Pivot:</strong> Why a vitalistic, holistic approach to health pulled Dr. Abby away from optometry and into the chiropractic profession.</p></li><li><p><strong>The New Era of Marketing:</strong> Why the days of the yellow pages are dead, and how owning your audience’s attention is the ultimate currency.</p></li><li><p><strong>Success Loves Speed:</strong> How to overcome the fear of investing, pay down your "ignorance debt," and why doing nothing is always worse than failing forward.</p></li><li><p><strong>The Student Debt Myth:</strong> A massive paradigm shift on how to leverage $250k in student loans and start investing in cash-flowing real estate early in your career.</p></li><li><p><strong>Ignoring the Naysayers:</strong> How to push past the small-minded critics when you first pull your tripod out to record content.</p></li><li><p><strong>Buying Back Your Time:</strong> Why your highest-leverage move is hiring a virtual assistant and systematizing your business before trying to scale.</p></li></ul><p><strong>Resources & Links</strong></p><ul><li><p>Follow Dr. Abby Sirovica on Instagram: <a href="https://www.google.com/search?q=https://www.instagram.com/dr.abbysirovica" target="_blank" rel="noopener">@dr.abbysirovica</a></p></li><li><p>Follow Dr. Odell Miller on Instagram: <a href="https://www.google.com/search?q=https://www.instagram.com/drodelmiller25" target="_blank" rel="noopener">@drodelmiller25</a></p></li><li><p>Learn more about the HBA Mastermind: <a href="https://www.google.com/search?q=https://www.instagram.com/hbamastermind" target="_blank" rel="noopener">@hbamastermind</a></p></li></ul><p><strong>Follow me @thecontentoutlaw on instagram</strong></p><p><strong>Want to work with me? podcastdude.com </strong></p><p><a href="https://www.skool.com/podcast-monetization-mastery-2476/about" target="_blank" rel="noopener noreferer"><strong>Skool link </strong></a></p>
March 25, 2026
How to Train Your Chiropractic Assistant to Collect $58K in One Day | Miranda the C.A. Coach
<p>Are your Chiropractic Assistants acting like standard receptionists, or are they true extensions of your mission? In this episode of The Chiropractic Authority Podcast, we sit down with Miranda, the C.A. Coach, who reveals how she helped an office jump from $100K to $348K in collections in just 30 days—including a massive $58,000 single-day record.</p><p>We dive deep into the exact multi-year prepayment scripts she uses, the "Working Genius" behind a high-performing team, and the red flags you must look out for when interviewing your next front desk hire. Whether you are dealing with patient objections, trying to transition patients into long-term maintenance, or just want to build an ownership mentality within your team, this episode is mandatory listening for you and your staff. Plus, we share some raw, personal stories about how chiropractic care literally saved our lives and kept us from going down much darker paths.</p><p><strong>What You’ll Learn in This Episode:</strong></p><ul><li><p><strong>[01:30] The $58K Day:</strong> How treating every single day like it's "December 31st" completely shifts your C.A.'s intent and sky-rockets collections.</p></li><li><p><strong>[13:20] Hiring the "Golden Retriever":</strong> Why you should hire for a 10/10 personality over billing experience, and the three distinct types of C.A.s every growing practice needs.</p></li><li><p><strong>[18:55] The 3-Ring Rule:</strong> Exactly how your front desk should handle ringing phones when there is a patient standing right in front of them.</p></li><li><p><strong>[28:44] The Multi-Year Prepayment Script:</strong> Miranda role-plays her exact word-for-word script for locking in 1-year, 5-year, and even 7-year maintenance care renewals.</p></li><li><p><strong>[42:47] Interview Red Flags:</strong> The specific questions to ask a potential hire to find out if they are truly coachable—or if they will end up costing you patients.</p></li><li><p><strong>[01:00:51] A Life-Saving Adjustment:</strong> Miranda shares the incredible story of how chiropractic care saved her 90-year-old grandmother from severe migraines after the medical system gave up on her.</p></li></ul><p><strong>Important Resources & Links:</strong></p><ul><li><p><strong>Connect with Miranda:</strong> * Follow her on Instagram: <a href="https://www.google.com/search?q=https://www.instagram.com/chiropracticassistant" target="_blank" rel="noopener">@chiropracticassistant</a></p><ul><li><p>Website: <a href="https://www.google.com/search?q=https://ca-growthcoaching.com" target="_blank" rel="noopener">ca-growthcoaching.com</a></p></li><li><p>Text her directly: 408-893-3005</p></li></ul></li><li><p><strong>Connect with Robert:</strong></p><ul><li><p>Follow The Content Outlaw on Instagram: <a href="https://www.instagram.com/thecontentoutlaw" target="_blank" rel="noopener">@thecontentoutlaw</a></p></li><li><p>Elevate your practice's marketing: Podcastdude.com</p></li></ul></li></ul><p><strong>Join the Conversation!</strong>If this episode hit home for you, share it with your C.A. and your entire team. Don’t forget to subscribe to The Chiropractic Authority Podcast so you never miss an episode designed to help principled chiropractors build unshakeable authority in their communities.</p>
138 total episodes available with 8 transcripts
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