How do nonprofits and associations grow? With smart marketing and communications strategies. Journalist-turned-consultant Mackenzie Walters interviews nonprofit leaders on the challenges they face in sharing their story, the strategies they initiate, and the results they see with smart implementation. Find additional resources and stories online at nonprofit-storytellers.com
Nonprofit Storytellers
Claim This Podcastby Mackenzie Walters
15 episodes
Updated Daily
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Podcast Overview
How do nonprofits and associations grow? With smart marketing and communications strategies. Journalist-turned-consultant Mackenzie Walters interviews nonprofit leaders on the challenges they face in sharing their story, the strategies they initiate, and the results they see with smart implementation. Find additional resources and stories online at nonprofit-storytellers.com
Language
🇺🇲
Publishing Since
3/30/2023
1 verified contact email on file for Nonprofit Storytellers
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Recent Episodes
July 15, 2023
Why a nonprofit changed its name — and avoided acronyms in the process
<p class="preFade fadeIn">Changing the name of a nonprofit is tough. There’s often an affinity or long history to an organization’s name, and it’s not uncommon for an executive director to encounter at least some skepticism when proposing the switch.</p> <p class="preFade fadeIn">Executive Director Emily Shields didn’t shy away from a name change, however. She lead the effort to update the name of her organization, from Iowa Association of Community College Trustees to Community Colleges for Iowa. </p> <p class="preFade fadeIn">On the Nonprofit Storytellers podcast, we talk about: </p> <ul data-rte-list="default"> <li> <p class="preFade fadeIn">What prompted the name and brand change</p> </li> <li> <p class="preFade fadeIn">How she walked the organization through the process </p> </li> <li> <p class="preFade fadeIn">The long-term strategy behind a name change </p> </li> <li> <p class="preFade fadeIn">Why she’s avoiding acronyms — but also won’t be the “name police”</p> </li> <li> <p class="preFade fadeIn">And tips on how others might lead their nonprofit through the same process </p> </li> </ul> <p>Link: <a href= "https://www.ccforiowa.org/">https://www.ccforiowa.org/</a></p> <p>---------------------------------------</p> <p><strong>Nonprofit Storytellers </strong>features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.</p> <p>→ More episodes and additional articles: www.nonprofit-storytellers.com</p> <p>→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter</p> <p>→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.</p> <p><strong>Thank you to our podcast advertisers:</strong></p> <p>→ <a href="https://edenplus.org/">Eden Plus</a> — Fundraising consulting, including capital campaigns</p> <p>→ <a href="https://translatorsiowa.com/">International Translation Services</a> — Interpretation and translation services via phone, video, or in-person</p> <p>→ <a href="https://www.harmonyconsultingdsm.com/">Harmony Consulting</a> — Strategic planning, communications, and training</p>
June 28, 2023
How an education nonprofit launched and is positioned to scale in Des Moines
<p>How do you launch a nonprofit, find clients, community partners, and supporters? And how do you intentionally make decisions early on so the organization can scale later?<span class= "Apple-converted-space"> </span></p> <p>Executive Director Noelle Nelson leads the new Avenue Scholars Des Moines organization, an expansion of an Omaha-based nonprofit that guides students through specific career exploration.</p> <p>The initiative doesn’t end after a student graduates high school or even a post-secondary degree or certificate, they stay with the student through getting their first industry job.<span class= "Apple-converted-space"> </span></p> <p>On the podcast, we talk about launching in the Des Moines area, key hires, and how Nelson is focusing on building a quality program that can grow and serve more students in Central Iowa. We talk about:<span class="Apple-converted-space"> </span></p> <ul> <li>What it takes to launch a nonprofit in a new location</li> <li>Key hires and why they’ve been critical to success</li> <li>Using current students to recruit new students and advise on how to use social media<span class= "Apple-converted-space"> </span></li> <li>How to be strategic in how you start a program to intentionally scale it later<span class= "Apple-converted-space"> </span></li> </ul> <p><span class="Apple-converted-space">Link: <a href= "https://www.avescholarsdesmoines.org/">https://www.avescholarsdesmoines.org/</a></span></p> <p>---------------------------------------</p> <p><strong>Nonprofit Storytellers </strong>features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.</p> <p>→ More episodes and additional articles: www.nonprofit-storytellers.com</p> <p>→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter</p> <p>→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.</p> <p><strong>Thank you to our podcast advertisers:</strong></p> <p>→ <a href="https://edenplus.org/">Eden Plus</a> — Fundraising consulting, including capital campaigns</p> <p>→ <a href="https://translatorsiowa.com/">International Translation Services</a> — Interpretation and translation services via phone, video, or in-person</p> <p>→ <a href="https://www.harmonyconsultingdsm.com/">Harmony Consulting</a> — Strategic planning, communications, and training</p>
June 17, 2023
Launching a new nonprofit fundraising event
<p><span data-preserver-spaces="true">Dental Connections provides critical dental services to low-income individuals in the Des Moines area, as well as school-based dental services to students who might otherwise fall through the cracks. </span></p> <p><span data-preserver-spaces="true">It’s hard to concentrate in school when you have a toothache; some students even contemplate pulling their own tooth before they learn about — and access — Dental Connections school-based or mobile clinics.</span></p> <p><span data-preserver-spaces="true">When Carly Ross was hired as executive director, part of her goals was implementing a marketing strategy and raising awareness of what supporters saw as a “best-kept secret.” Like many nonprofits, Dental Connections had been operating under the radar while providing critical services, something she wanted to change. </span></p> <p><span data-preserver-spaces="true">In the podcast, Carly talks about building out the nonprofit’s marketing efforts, launching and revamping a new signature fundraising event, and the importance of starting now to build the organization’s event and marketing infrastructure for later.</span></p> <ul> <li><span data-preserver-spaces="true">How to engage your nonprofit board in marketing </span></li> <li><span data-preserver-spaces="true">Launching a new signature fundraising event </span></li> <li><span data-preserver-spaces="true">The power of in-person testimonials during a fundraising event </span></li> <li><span data-preserver-spaces="true">Creating an informal instead of formal fundraising event </span></li> <li><span data-preserver-spaces="true">Building event infrastructure to grow for future years </span></li> </ul> <p><span data-preserver-spaces="true">Link: <a href= "https://dentalconnectionsonline.com/">https://dentalconnectionsonline.com/</a></span></p> <p>---------------------------------------</p> <p>Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization’s story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.</p> <p>→ More episodes and additional articles: www.nonprofit-storytellers.com</p> <p>→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter</p> <p>→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award-winning journalist.</p> <p><strong>Thank you to our podcast advertisers:</strong></p> <p>→ Eden Plus — Fundraising consulting, including capital campaigns (<a href= "https://edenplus.org">https://edenplus.org</a>)<span class= "Apple-converted-space"> </span></p> <p>→ International Translation Services — Interpretation and translation services via phone, video, or in-person (<a href= "https://translatorsiowa.com">https://translatorsiowa.com</a>)</p> <p>→ Harmony Consulting — Strategic planning, communications, and training (<a href= "https://www.harmonyconsultingdsm.com">https://www.harmonyconsultingdsm.com</a>)<span class="Apple-converted-space"> </span></p>
15 total episodes available
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- What is Nonprofit Storytellers?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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