Welcome to Noob School where expert sales trainer John Sterling is ready to teach sales noobs how to launch their careers like a rocketship. Through conversations with business leaders in every industry, you'll learn how to navigate the sales industry and apply their experiences to amplify your success.
Jean-Michel Moreau on SaaS Growth, Sales Strategy & Scaling Smart
In this episode of Noob School, I sit down with Jean-Michel Moreau to talk about what it really takes to scale a business sustainably. Drawing from his background in device physics, startups, and global tech commercialization, Jean-Michel shares how smarter sales systems, marketing strategy, and technology can help companies grow more predictably.
We discuss why many businesses waste money on advertising, the difference between marketing and ads, and how understanding customer pain points can dramatically improve growth. Jean-Michel also breaks down topics like shortening sales cycles with “foot in the door” offers, scaling SaaS and consulting companies, using Meta ads for B2B growth, and why founder mindset is often the biggest obstacle to success. It’s a practical conversation for entrepreneurs and business owners looking to grow intelligently and sustainably.
15 May 2026
From MLB to Life Mastery: Jay Jackson’s 9 Innings Philosophy
In this episode of Noob School, I talk with Jay Jackson about his 17+ year journey through Major League Baseball, the minor leagues, and international baseball. Jay shares how resilience, discipline, and mindset helped him navigate setbacks, pressure, and constant change throughout his career.
We also dive into the lessons behind his book, 9 Innings to Living Your Best Life, including the importance of gratitude, intentionality, mentorship, and staying present. Now transitioning into coaching and mentorship, Jay explains how the same principles that build great athletes can help anyone lead better, grow personally, and succeed long term.
17 Apr 2026
The Freedom to Be Yourself: My Conversation with Amy Bruske of Kolbe Corp
In this episode of Noob School, I sit down with Amy Bruske, President of Kolbe Corp, to explore how understanding your instinctive strengths—what Kolbe calls your “doing” mind—can transform the way you lead, hire, and work. I share how discovering the Kolbe Index early in my career helped me stop blaming my team and start building the right one, ultimately playing a key role in scaling my business.
We break down why success isn’t just about personality or intelligence, but how you naturally take action. From building a hiring “avatar” and matching people to roles, to recognizing different sales strengths and even reframing procrastination as a productive instinct, this conversation is packed with practical insights. Whether you’re leading a team or figuring out your career path, it’s about finding where you create the most value with the least friction—and giving yourself the freedom to be yourself.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
62,885
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
12 ratings
Podcast Authority Score: 77 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
92
Social presence
0
YouTube
76
Engagement
77
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