Arabic Podcast presenting the heart, art and passion found within the Creative Industry: from Food & Hospitality to Lifestyle & Architecture. Hosted by Wesam Masoud
Episode 3 - Season 3 - Wesam Seif Elislam with Wesam Masoud - Media Production & Crafting Excellence
In this episode of Noqadem Lakom, Wesam Masoud talks with Wesam Seif Elislam, Founder & Producer at Cairo Films, about his journey in film and television production and his experience across local and international projects. They explore the producer’s role in bringing films and series to life, from evaluating ideas and selecting projects to building teams, managing productions, and balancing artistic value with commercial success. Wesam also shares the challenges of selling productions i...
15 Sept 2026
Episode 2 - Season 3 - Tarek Ibrahim with Wesam Masoud - Building Future Business Leaders
In this episode of Noqadem Lakom, Wesam Masoud talks with Tarek Ibrahim, Certified Master Chef, Founder of Umami Restaurants, and Chef Consultant for Meat & Livestock Australia, about the mindset, skills, and experiences that shape a successful culinary career. They discuss his approach to cooking, teaching, and restaurant management, including his experience in culinary education in the U.S. and his role in mentoring the next generation of chefs. The conversation also explores how he app...
12 Aug 2026
Episode 1 - Season 3 - Ahmed Talaat with Wesam Masoud - The Journey to Finding Your Passion
In this episode of Noqadem Lakom, Wesam Masoud talks with Ahmed Talaat, actor, architect, and international course designer, about his unique journey across acting, architecture, and equestrian sports. Ahmed shares how his passion for horses led him from show jumping competitions to becoming an internationally recognized course designer. He also reflects on his acting career, the roles that shaped his journey, why villain characters offer actors greater creative freedom, and his perspective o...
29 Jun 2026
Episode 6 - Season 2 - Suhail Torky & Luay Torky with Wesam Masoud - Sustainable Success in the Restaurant Industry
In this episode of Noqadem Lakom, Wesam Masoud talks with Suhail Torky, Executive Chairman of Saal Food, and Luay Torky, Co-Founder & Managing Partner of Saal Food, about a partnership that has lasted for more than 25 years and shaped one of the region’s most successful restaurant businesses. They share the story behind Saal Food & Buffalo Burger, discussing restaurant operations, smart expansion, cost management, and the role of product quality in building a lasting brand. The conver...
20 May 2026
Episode 5 - Season 2 - Ramez Youssef with Wesam Masoud - Challenges & Opportunities in Content Creation
In this episode of Noqadem Lakom, Wesam Masoud talks with Ramez Youssef, Co-founder of Tayarah, Society of Play, and Al-Zomra, about his journey between engineering, entrepreneurship, and content creation, and how those experiences shaped his mindset and opened unconventional paths in both business and life. They explore how content can balance value and entertainment without losing its depth or impact, and discuss the mindset needed to launch projects successfully and stay motivated even aft...
15 Apr 2026
Episode 4 - Season 2 - Mohamed Fares with Wesam Masoud - Creativity & Innovation in Building Projects
In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Fares, Co-founder of Alchemy Group - MF & Associates, Alchemy Architecture, Alchemy experience, and Tamara Haus, about the mindset behind creativity and building impactful ventures. They discuss how to break beyond traditional thinking, what makes a project stand out in a competitive market, and how to spot opportunities even in the middle of challenges. He also shares his approach to handling pressure, turning ideas into r...
11 Mar 2026
Episode 3 - Season 2 - Farouk Kadous with Wesam Masoud - Investment & Entrepreneurship
In this episode of Noqadem Lakom, Wesam Masoud talks with Farouk Kadous, Founder & CEO of Kadico (Chickin Worx / Burg & Shaw) and Elsewedy Agrico, about the relationship between investors and founders. They explore how investors think before backing a venture, how they evaluate ideas and teams, and the key criteria that determine whether a project is truly scalable. The conversation also highlights common mistakes entrepreneurs make while seeking funding or building their operational ...
31 Jan 2026
Episode 2 - Season 2 - Mamdouh Khaled with Wesam Masoud - Starting & Scaling Restaurants
In this episode of Noqadem Lakom, Wesam Masoud talks with Mamdouh Khaled, Founder of Labash, Pasta 2 Go, and Bouza Roll, about turning ideas and trends into successful food business concepts. They discuss when a restaurant should be built around the product versus the customer experience, and how that choice shapes brand identity, concept design, and long-term growth. The conversation also covers the right timing for expansion, how to navigate early-stage challenges and market feedback,...
31 Dec 2025
Episode 1 - Season 2 - Omar Maher with Wesam Masoud - The Future of AI
In this episode of Noqadem Lakom, Wesam Masoud talks with Omar Maher, CEO & Co-founder of Monta AI, about how artificial intelligence is shaping our daily lives and the way we work. They explore how companies are adopting AI, the right steps to prepare teams and systems, and the growing role of AI agents and how they could eventually be trusted to manage entire organizations. Omar also explains how AI agents are designed and developed, the importance of teaching children how to use AI res...
30 Sept 2025
Episode 6 - Tamer El-Leithy with Wesam Masoud
In this episode of Noqadem Lakom, Wesam Masoud talks with Tamer El-Leithy, Founder of Hara Hachi Bu, about what it really takes to launch and grow a restaurant. From building the right team and handling customer feedback, to shaping a brand and choosing the best marketing channels, Tamer shares hard-earned lessons from his journey. He also dives into his passion for sushi, his take on fine dining in the local market, and which restaurant concepts he believes are set to thrive in the coming ye...
9 Sept 2025
Episode 5 - Abbas Fahmy & Mahmoud El Adany with Wesam Masoud
In this episode of Noqadem Lakom, Wesam Masoud is joined by Abbas Fahmy, Food Critic, TV Presenter & Actor, and Mahmoud El Adany, Founding Partner of Caizo & Food Blogger, for an open conversation about the evolving role of food content on social media. They discuss how food bloggers can deliver value without losing credibility, the balance between entertainment & education in food-related content, and take us behind the scenes of restaurant operations—from R&D and kitchen des...
5 Aug 2025
Episode 4 - Moustafa Elrefaey with Wesam Masoud
In this episode of Noqadem Lakom, Wesam Masoud welcomes Moustafa Elrefaey, Executive Chef & Co-Founder of Zooba Restaurants, for a deep dive into effective strategies for leading and developing restaurant teams. They discuss how to maintain consistent quality across multiple branches, build real employee loyalty, and reflect on Zooba’s recent local and international growth. Moustafa also shares personal insights into his journey, including the influence of his family and how those experie...
21 Jul 2025
Episode 3 - Mohamed Salah with Wesam Masoud
In this episode of Noqadem Lakom, Wesam Masoud talks with Mohamed Salah, Chef Consultant and Founder of Chef’s ArtLab, about the untold truths behind meat cuts and common misconceptions around cooking and flavor. They also dive into what it really takes to build a restaurant business, from brand identity and menu design to pricing strategies. Mohamed Salah shares his insights on dealing with difficult customers, his take on the phrase “The customer is always right” and how he manages his rest...
7 Jul 2025
Episode 2 - Rania Ayman with Wesam Masoud
In this episode of Noqadem Lakom, Wesam Masoud talks with Rania Ayman, Founder & CEO of Entreprenelle, about how to turn a business idea into an actionable plan. They break down the right mindset needed for each step, and clarify the differences between the roles of founder, manager, leader, and investor—exploring how each one shapes the direction of the business and team dynamics. The conversation also dives into the nature of partnerships in business, the factors that make them succeed ...
In the first episode of Noqadem Lakom, Wesam Masoud hosts an inspiring conversation with Hossam Fahmy, Founder & Executive Chairman of Mori International, and Medhat Yassin, Executive Vice Chairman. Together, they share the story of a long-standing partnership that turned challenges into opportunities and built a standout business in the restaurant world. They reflect on the highs and lows of building restaurant brands, unexpected wins, tough setbacks, and what truly drives success or fai...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
38,208
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
4 ratings
Podcast Authority Score: 32 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
34
Social presence
0
YouTube
76
Engagement
0
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