About Nordic Future Makers - digital marketing, media, tech and innovation
Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company
Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!
(Music by E.Burcher)
#nordicfuturemakers #innovation #sweden #ecommerce #metaverse
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
24 Nov 2021
Gwen Lafage - VP Brand at Sinch (in English)
Gwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, customer expectations and a few other things too! In her spare time Gwen hosts the Tech Marketing podchat and it was great to be able to spend time with her. I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!
(Music by E.Burcher)
#nordicfuturemakers #innovation #sweden #mobile
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
4 Nov 2021
Samuel West - Museum of Failure curator & innovation expert
Samuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their biggest successes. We also talk about the original boo.com and innovation in the Nordic region and then talk about what's next for the Museum of Failure! I really enjoyed meeting Samuel and hope you find our conversation interesting too! #innovation #nordicfuturemakers #museumoffailure #samuelwest
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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