Welcome to the Norrøna podcast. A place where we inspire and facilitate great adventures through storytelling.
Visit our website norrona.com (https://www.norrona.com/) for more inspiration.
Welcome to nature.
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Tomas Carlström - You can steal but you must steal with style (2:2)
Picking up where we left off, one of the original pioneers of backcountry skiing shares some of his greatest accomplishments while working as a product developer for Norrøna including the now iconic Ravneskar tent (made with a stolen design!). Tomas also shares his part in developing the first trollveggen Gore-Tex jacket in Europe. Tomas ends this episode by comparing the outdoor industry now to how it was in the 1970s and reveals why his design philosophy works so well with Norrøna.
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19 Dec 2023
Jørgen Jørgensen - An eternity perspective with the leader (2:2)
As the fourth-generation owner and leader heads into the company's 95th year and his 20th year, he reflects on the challenge of developing as a leader and how he makes decisions with an eternity perspective. In this episode, Jørgen discusses how hands-on he is with product development, the ultimate vision of the Norrøna House, and why a family-owned company is beneficial to the consumer.
Bonus! Jørgen saves some time to answer customer questions at the end.
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16 Oct 2023
Jørgen Jørgensen - A conversation with our leader (1:2)
Jørgen Jørgensen– Father, Innovator, and Entrepreneur. The fourth-generation owner and leader of Norrøna grew up with dinner table discussions centered around triumph and tragedy in exploration. It’s one of the many reasons he’s passionate about nature and building high-quality products. In this episode, Jørgen dives into the brand's history from the company’s first day on April 29th, 1929. Tune in to hear more about the making of the first Gore-Tex jacket in Europe, the founding of extreme user development, and how the lofoten collection was ahead of its time.
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