As a leader, how do you know where to focus? When there are a hundred possibilities, how do you direct your time, your team, your budget and your emotional energy?
That is what Lindsay Pedersen is exploring on the North Star Leaders Podcast.
In every episode she is joined by the entrepreneurs and executives who understand the impact brand makes on their companies, and how vital it is to have a North Star that aligns the efforts of everyone working towards a common goal at an organization. They dig into how to set the conditions for a company that creates real value for decades, and navigate the dance between creating economic value now, and serving a noble purpose that will last into the future.
Remember: Brand is your North Star.
The The North Star Leaders podcast is hosted by Lindsay Pedersen, a brand strategist and author of the bestselling book: Forging an Ironclad Brand. She has worked with corporations like Duolingo, Starbucks, Expedia, Pantheon and IMDB, arming them with an empowering understanding of brand, and a strategy they can use to grow their business with clarity, conviction and focus.
Learn more about Lindsay Pedersen at IroncladBrandStrategy.com
Questions she explores on the show include:
What is it like to lead a purpose-driven business?
What is soggy positioning, and how do you avoid it?
How does brand strategy impact company culture?
Why should non-marketing leaders care about brand?
How does a brand help grow a business?
How can brand help you elevate pricing?
Each episode of the North Star Leaders podcast is a conversation with a leader who has embraced their business’s North Star, and the impact is has made on their companies. Lindsay Pedersen brings her experience from years of working with top brands to bear in helping to unearth exactly how having a North Star has changed the direction of these organizations.
Popular topics on the North Star Leaders Podcast include:
Brand strategy, positioning, CMOs, leadership, company culture, company values, customer journey, leadership stories, brand development, North Star Values, company mission, brand strategy insights, brand strategy advice, company differentiation, gaining market share, scaling a business