Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
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Not Creative Episode 11: Wrap up with Natasha and Jessie
Season One of The Not Creative Podcast is officially wrapped — and wow, did we learn a lot.
Across every conversation, one thing became clear: Creativity means something different to everyone.
We go through the highlights of the season and talk about:
- Perspectives on whether creativity is an inherent talent or a muscle that gets stronger
- How pressure to perform impacts our performance and mental health
- Why collaboration is often the biggest contributor to great work
- The messy realities of commercial creativity
- Our own love-hate relationship with certain industry norms - including the controversy of our name.
It’s been a season full of surprises, debates and honesty about how we all navigate being creative (and not creative). And we accidentally did a whole lot of learning.
Season Two is coming in 2026 so stay tuned!
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
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5 Nov 2025
Not Creative Episode 10 with Harendra Kapur
We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result.
We dive into:
- How creativity = deviating from the norm
- The tension between truth, risk, and client expectations
- The messy reality of awards as validation
- Why enthusiasm (and a strong opinion) often lead to the best work
The big takeaway? Creativity isn’t some mystical practice. It’s practical. It’s about choices, courage, and staying honest in the process.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
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22 Oct 2025
Not Creative Episode 09: Analu Hadler Bonini
Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week.
In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams.
We explore:
- Why there are no bad briefs, just bad mindsets
- How understanding the business needs makes creativity more effective
- The pressure and burnout that come with “being creative on demand”
- And how women are changing how things are done after generations of a male-dominated industry
Analu also shares her transition from agency to client-side and how empathy and collaboration can finally bridge that creative gap.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
8 Oct 2025
Not Creative Episode 08: Jimmy SK Leung
Why is imposter syndrom so common among creatives? In this episode of The Not Creative Podcast, we sit down with graphic designer Jimmy SK Leung to unpack the benefits and the frustrations of being creative and how those around us influence our work.
We talk about:
- The tension between art and commercial demands
- How collaboration (and conflict) can make or break a project
- Why focusing on awards can lead to hollow ideas
- The need to be braver (and how we can push for that in our clients)
Creativity isn’t just about big ideas. It’s about navigating people, expectations, and risk.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
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24 Sept 2025
Not Creative Episode 07: Kerry McClenahan
Our words and pictures have to work for a living. Being creative is solving problems, not just fun things and "cool ideas".
In this episode of Not Creative Podcast, we sit down with Kerry McClenahan, who shares her journey from copywriter to agency founder and Chief Strategy Officer or Publitek and the lessons learned along the way.
Together, we unpack:
- How curiosity and risk-taking are key components of creativity
- The sometimes inevitable division of roles in a creative business
- The challenges of navigating client feedback and subjectivity
- Why breaking down silos fuels collaboration and innovation
Kerry also emphasizes the importance of purpose-driven creativity, ideas that do more than look good, but truly meet client needs and resonate with audiences.
If you've ever debated if a creative answers the brief or not, this is the one for you.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
10 Sept 2025
Not Creative Episode 06: Yarza Twins
What if your business partner and collaborator is also your family?
In this episode of Not Creative Podcast, we sit down with Eva and Marta Yarza, the award-winning designers behind Yarza Twins. They share their individual journeys into the creative industry, the lessons they’ve learned, and how they navigate challenges like AI in design and the pressure to perform in a competitive field.
You’ll hear:
- Why creativity is a muscle that needs constant exercise
- The importance of balancing personal and commercial projects
- How AI can be both a powerful tool and a creative risk
-Why the human touch will always matter
Whether you’re a design pro or just curious about the process, this conversation will encourage you to flex your creative muscles.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
16 Jul 2025
Not Creative Episode 05: Nick Lambon
What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television.
From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into:
- Why imagination fuels storytelling
- The art and agony of giving and receiving notes on someone's work
- How passionate people make great (but sometimes complicated) collaborators
- Why problem-solving is just as creative as writing a script
- The many invisible roles that contribute to producing TV shows
Whether you’re deep in the creative trenches or just curious about how TV gets made, this episode offers real insight and a lot of laughs into the strange world of TV production.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
2 Jul 2025
Not Creative Episode 04: Costanza Scarpa
Costanza Scarpa, Senior Director at Celonis, discusses recognizing creativity in every role, exploring problem-solving, high-volume workflows, audience relevance, and project management in this interview episode.
18 Jun 2025
Not Creative Episode 03: Tina Touli
Creative director Tina Touli discusses her journey to a creative career, highlighting the importance of family support, client relationships, and a positive mindset for better collaboration in this interview.
4 Jun 2025
Not Creative Episode 02: Doug Kessler
Velocity founder Doug Kessler discusses his journey into creative leadership with the hosts of Not Creative, sharing insights on trust, negative emotions, and managing creative teams in this interview.
21 May 2025
Not Creative Episode 01: Cat How
Cat How, CEO of How & How, discusses building a transparent and caring studio environment and highlights the crucial role of non-creatives in fostering creativity, in an interview on creative work.
Who has been a guest on Not Creative - The Podcast
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Costanza Scarpa
Tina Touli
Doug Kessler
Cat How
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