
Not Creative - The Podcast
Claim This Podcastby Jessie Tracy and Natasha Szczerb
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Podcast Overview
<p>Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.</p><br><p>In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.</p><br><p>Let's get into it!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
5/21/2025
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Recent Episodes

January 14, 2026
Not Creative Episode 11: Wrap up with Natasha and Jessie
<p>Season One of The Not Creative Podcast is officially wrapped — and wow, did we learn a lot. </p><br><p>Across every conversation, one thing became clear: Creativity means something different to everyone.</p><br><p>We go through the highlights of the season and talk about: </p><p>- Perspectives on whether creativity is an inherent talent or a muscle that gets stronger</p><p>- How pressure to perform impacts our performance and mental health</p><p>- Why collaboration is often the biggest contributor to great work </p><p>- The messy realities of commercial creativity </p><p>- Our own love-hate relationship with certain industry norms - including the controversy of our name. </p><br><p>It’s been a season full of surprises, debates and honesty about how we all navigate being creative (and not creative). And we accidentally did a whole lot of learning.</p><br><p>Season Two is coming in 2026 so stay tuned! </p><br><p>Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.</p><br><p>Listen to the full podcast wherever you get your shows.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

November 5, 2025
Not Creative Episode 10 with Harendra Kapur
<p>We believe that creativity should feel exciting, not scary. It's not some woo wooo thing but about gut instincts and trying to get to the truth of what is really needed. In this episode of The Not Creative Podcast we talk to author and marketing consultant Harendra Kapur about what creativity really means to him and how to navigate competing agendas and priorities to get to the best result. </p><br><p>We dive into:</p><p>- How creativity = deviating from the norm</p><p>- The tension between truth, risk, and client expectations</p><p>- The messy reality of awards as validation</p><p>- Why enthusiasm (and a strong opinion) often lead to the best work</p><br><p>The big takeaway? Creativity isn’t some mystical practice. It’s practical. It’s about choices, courage, and staying honest in the process.</p><br><p>Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.</p><br><p>Listen to the full podcast wherever you get your shows.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

October 22, 2025
Not Creative Episode 09: Analu Hadler Bonini
<p>Some people have a very strong reaction about us calling ourselves 'not creatives', including our guest this week.</p><br><p>In this episode of The Not Creative Podcast, we talk with Analu Hadler Bonini about what creativity really looks like across roles, industries, and teams.</p><br><p>We explore:</p><p>- Why there are no bad briefs, just bad mindsets</p><p>- How understanding the business needs makes creativity more effective</p><p>- The pressure and burnout that come with “being creative on demand”</p><p>- And how women are changing how things are done after generations of a male-dominated industry </p><br><p>Analu also shares her transition from agency to client-side and how empathy and collaboration can finally bridge that creative gap.</p><br><p>Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.</p><br><p>Listen to the full podcast wherever you get your shows.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
11 total episodes available
Recent guests on Not Creative - The Podcast
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Costanza Scarpa
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Tina Touli
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Doug Kessler
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Cat How
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Frequently asked questions
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- What is Not Creative - The Podcast?
<p>Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.</p><br><p>In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.</p><br><p>Let's get into it!</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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