Media, Ads & AI: A Comprehensive Sell-side Perspective
A deep dive into the evolution of media and advertising with Cadi Jones, SVP EMEA at ad tech supply side platform Index Exchange, covering the shift from rigid buy-side/sell-side roles to more collaborative approaches, the strategic value of curated marketplaces, publisher alliances, and the role of AI as a tool to support, rather than replace, human decision-making. The discussion addresses structural and cultural changes shaping the industry, highlighting the need for quality environments, transparent practices, and long-term thinking to build a more balanced and sustainable ecosystem.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
23 Mar 2025
What happens when digital advertising's myths begin to collapse? ADZ meets Erez Levin
n this episode, ad tech veteran Erez Levin and ADZ explore the widely held belief that the industry is a "clock science" (precise and measurable), when in reality it is more of a "cloud science" (probabilistic and often unpredictable). Erez shares his Quality Advertising Trifecta framework and explains why both measurement myths and the infinite supply fallacy are already eroding. The conversation covers the ineffectiveness of cookies, the problem of fake in-stream inventory, and predicts how a platform-level shift could push buyers to rediscover the value of genuine attention and quality, trusted environments.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/Follow Erez Levin on https://www.linkedin.com/in/erezlevin/
4 Mar 2025
Programmatic Advertising’s Next Era: Privacy, Trust & Data Ownership
With third-party cookies on their way out, the digital ad ecosystem faces an inflection point. David Kohl, in his roles of Symitri's CSO and TRUSTX's CEO breaks down why advertisers and media owners need to rethink their strategies, why data control is the key to competitive advantage, and how the journey from TRUSTX to Symitri is a vivid example of the future of programmatic advertising.ADZ is a monetization consultant with 20 years at the intersection of media, advertising and marketing, focusing on audience and content monetization.Subscribe to the "not just ADZ" newsletter for independent views and strategies on media monetization and digital advertising: https://www.notjustadz.comAlessandro De Zanche on LinkedIn: https://www.linkedin.com/in/dezanche/
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73,662
Score snapshot 15 Sept 2025
Podcast Authority Score: 58 / 100
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Quality
81
Social presence
0
YouTube
85
Engagement
0
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