Not Just Faster Horses is a video interview series from The Code Company about the operational reality of AI inside media and publishing companies.
Each episode sits down with the people who actually built and shipped something: what they made, what happened when it went live, what broke, and what they'd do differently now.
Season 1 is product and engineering leaders. CTOs, heads of engineering and product leads who have run real systems in front of real audiences. The conversations run 20 to 40 minutes, recorded in a proper studio, and they get specific fast.
The name is the argument. AI isn't just making the old model faster. It's changing what the model is.
Vijay Nathan Ex-SVP, Product at Apartment Therapy Media
Vijay Nathan spent 11 years in product at Apartment Therapy Media ( https://www.apartmenttherapymedia.com/ ), the home and food publisher behind Apartment Therapy and The Kitchn, and finished as SVP, Product. He joined in 2015 to work out what product ...
2 Nov 2026
Scott Purcell From Man of Many
Scott Purcell is co-founder of Man of Many ( https://manofmany.com/ ), a men’s lifestyle publisher he started in 2012 with his co-founder Frank Arthur while working as a financial analyst at Westpac. Fourteen years on, it’s still a two-founder business...
19 Oct 2026
Jenni Ryall from Other Labs
Jenni Ryall founded Other Labs, a media capability and AI advisory working with newsrooms, funders and platforms across Australia, New Zealand and the Pacific. Her two decades in media include Mashable in the social media era, TEGNA in US local news an...
28 Sept 2026
Nick Torres from Firecrown
Nick Torres is CTO at Firecrown Media ( https://firecrown.com/ ), a challenger media company with more than 50 websites across 20 brands, in verticals from hobbies and travel to freight and logistics. The engineering team behind all of it has four peop...
21 Sept 2026
Stéphane Boisvert from Principal WP
Most media companies have given their engineers AI tools. The engineers are finishing work faster. And delivery hasn't moved. Stéphane Boisvert knows engineers who are idle for half the day, waiting on everyone else. Stéphane has spent 15 years inside ...
14 Sept 2026
Allison McHenry from Daily Kos
Alison McHenry ( https://www.linkedin.com/in/allisonmchenry/ ) is CTO at Daily Kos, a community-funded progressive media site with 20 years of content and 88 million comments. When she joined in 2024 the company had over 100 people. It now has 26, with...
7 Sept 2026
Seth Rubenstein from Pew Research
Seth Rubenstein runs engineering at Pew Research Center, one of the most cited research organisations in the US. His team is six engineers. Their day-to-day is managing agents, and they track what that actually costs: around $4,000 to $5,000 a month in...
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