- 19
- Episodes
- Weekly
- Cadence
- 2025
- First episode
About Not Motivated
Not Motivated is a thought-leadership podcast hosted by Azeez Amida, built to strip away noise and uncover the truths that actually drive growth. This isn’t a space for pep talks or clichés. It’s where real leaders share frameworks, lived experiences, and principles that outlast inspiration. Each week, Amida sits with a thought leader (from CEOs and entrepreneurs to creatives and changemakers) to tackle one big idea. Together, they unpack personal inflection points, hard lessons, and practical strategies that shape effective leadership. New episodes drop every Tuesday at 9:00 a.m. (WAT). If you’re ready to run farther with focus, Not Motivated is your guide.
- Publisher
- Azeez Amida
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 3 Oct 2025
- Latest episode
- 21 Sept 2026
Latest episodes
19 episodes in the feed.
21 Sept 2026
Understanding Women's Health
Women’s health is about much more than pregnancy and childbirth. In this episode of Not Motivated, we sit down with Dr. Kunle Ajayi, a consultant obstetrician and gynecologist with over two decades of experience, to have an honest conversation about the health issues women face at different stages of life. From puberty and menstrual cycles to endometriosis, fibroids, fertility, IVF, cervical cancer and menopause, this conversation breaks down some of the things women are often expected to simply “manage” or live with. We talk about: • What women should know about their fertility from a young age • Puberty and when parents should start talking about sexual health • What a normal menstrual cycle should look like • When period pain is no longer something to ignore • Endometriosis, its symptoms and why it can be missed • Fibroids, their symptoms and how they can affect fertility • When to start investigating infertility • IVF and when it may be considered • Pap smears, HPV and cervical cancer prevention • What happens to the body during menopause • Vaginal washes, douching and common women’s health practices • Why women should pay attention to changes in their bodies and seek medical advice early Dr. Kunle Ajayi is the Founder, Medical Director and CEO of Clearview Hospital and Fertility in Lagos. His experience spans obstetrics and gynecology, reproductive medicine, minimally invasive surgery and high-risk pregnancy. His practice has overseen more than 600 births through assisted reproductive technology. If you’re a woman, have a woman in your family, or simply want to understand women’s health better, this is a conversation worth having.
26 Aug 2026
How Safe Is Our Food In Nigeria | Hidden Reality of Food Safety
What if the biggest risks in the food we eat aren't always visible? Food safety goes far beyond food poisoning. From how food is produced and processed to how it is stored, prepared and handled at home, everyday choices and wider food systems can have serious implications for public health. In this episode of Not Motivated Podcast, we sit down with Dr. Vivian Maduekeh, a food systems scientist and public health policy expert, for a deeper conversation about the realities of food safety in Nigeria. We explore the risks that can exist in the food we eat, including pesticides, aflatoxins, contaminants, unsafe handling and plastics, as well as some of the everyday practices at home, restaurants and food businesses that can affect food safety. But the conversation goes beyond individual responsibility. We also examine how unsafe food affects health, businesses, consumer confidence, tourism and national development, and what individuals, businesses and government can do to build a safer food culture. In this episode, we discuss: What food safety actually means and why it matters Hidden biological and scientific threats to the food we eat Pesticides, aflatoxins and other contaminants The safety of street food, restaurants and packaged foods Food labels and what consumers should pay attention to Everyday food handling and storage practices at home The role of plastics in food safety How unsafe food affects public health The impact of food safety on businesses, tourism and consumer trust The responsibility of individuals, businesses and government What it would take to build safer and more sustainable food systems in Nigeria About Dr. Vivian Maduekeh Dr. Vivian Maduekeh is a food systems scientist and public health policy expert whose work focuses on food safety, nutrition, health policy and sustainable food systems. She is the Managing Partner at Food Health Systems Advisory, where she leads advisory work across food systems, nutrition, health and climate policy. She also serves as Director at Partners in Food Solutions, is a Senior Food Security Fellow at the Aspen Institute, and sits on the boards of Lagos Food Bank and Feedback UK. Dr. Vivian holds an MSc in International Health and Tropical Medicine from the University of Oxford and is currently pursuing a PhD in Food Policy at City, University of London. Her work spans research, policy, advisory and implementation, with a focus on strengthening food systems across Africa through evidence-based and cross-sector solutions. Watch the full conversation and tell us: How confident are you about the safety of the food you eat every day? Subscribe to Not Motivated Podcast for more conversations that challenge popular beliefs and explore the issues shaping Nigeria.
25 Aug 2026
Going Viral vs Going to School : Which Pays More?
Is education still the safest path to success, or has visibility become the new currency? In this episode of Not Motivated Podcast, we sit down with Olivia Rogbinyin for a thought-provoking conversation on education, social media, technology, financial literacy, parenting, personal responsibility, and the changing definition of success in today's world. As platforms like YouTube, TikTok, Instagram, and X create unprecedented opportunities for visibility and wealth, many young people are questioning the value of traditional education. At the same time, society seems increasingly drawn to fame, virality, and instant success. But what happens when visibility arrives before wisdom? This conversation explores the tension between education and influence, discipline and convenience, hard work and shortcuts. We discuss why social media fame is often misunderstood, the difference between visibility and value, content creation as a career path, and the dangers of chasing instant money and viral success without the skills, character, and mindset needed to sustain it. The episode also dives into financial literacy, investing, money management, mentorship, coachability, parenting in the digital age, the impact of technology on young people, and why discipline, accountability, and personal responsibility remain essential for long-term success. Drawing from her experiences across media, business, finance, technology, and personal development, Olivia shares practical insights on how to embrace modern opportunities without abandoning the principles that create lasting results. Whether you're a student, creator, entrepreneur, professional, or parent, this episode offers valuable lessons on navigating an increasingly digital world while building sustainable success beyond trends, popularity, and social media validation. Join the conversation: Do you think society now rewards visibility more than competence?
22 Aug 2026
Hidden Reality of Caregiving in Nigeria
Who is responsible for caring for the vulnerable in Nigeria? When parents grow old, when someone develops a disability, or when illness changes a family's reality, who is expected to step in? The government, families, communities, or individuals themselves? In this episode of Not Motivated Podcast, we explore the hidden realities of caregiving in Nigeria and ask whether care has quietly shifted from a public responsibility to a private struggle. Our guest shares practical insights from the caregiving sector while we examine the broader systems that shape how Nigeria cares for its elderly, persons with disabilities, and other vulnerable groups. In this conversation, we discuss: Who should be responsible for caring for the vulnerable in Nigeria? Are families now acting as the country's welfare system? Why caregiving has become an increasing responsibility for individuals rather than institutions. Elderly care, disability inclusion, and the everyday challenges families face. Whether vulnerability is caused by personal circumstances or by the way society is designed. The role of government, communities, NGOs, and private organizations in providing care. Why accessibility, healthcare, and social protection remain major challenges. What a more inclusive and supportive Nigeria could look like.
19 Aug 2026
Why Are Young People Using Drugs
Drug abuse in Nigeria is often discussed through the lens of arrests, awareness campaigns and enforcement. But what happens when we look beyond the headlines and examine the people, systems and conditions that allow the problem to persist? In this episode of Not Motivated Podcast, we have a deeper conversation about drug abuse in Nigeria, exploring how the problem has evolved, why awareness alone isn't enough, what drives people into drug use, and what meaningful prevention could look like. We discuss the realities behind Nigeria's drug problem, including the role of families, society, education, policy and individual choices. The conversation also explores how drug use affects women, what actually qualifies as drug abuse, and whether alcohol should be treated as part of the drug conversation. In this episode: The guest's journey and what led her into this field 35 years of the war on drugs and what has changed Why public perception matters Why awareness campaigns alone may not be enough The people and systems that enable drug use Why nobody is born an addict The work being done today to address drug abuse The conversation around Nigeria's estimated drug-using population Women and drug use Nigeria's drug control plan What actually counts as drug abuse? Is alcohol part of Nigeria's drug problem?
27 Apr 2026
The Hidden Career Power of Speaking Your Native Language
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27 Apr 2026
Your Ultimate Guide To LSETF Support In Lagos
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20 Mar 2026
Nigeria's Healthcare Sector Needs Critical Attention
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6 Mar 2026
Young And Getting it: The Pressure Of Making It While Young
In this episode of the NotMotivated Podcast, the conversation shifts as our host steps into the expert seat, drawing from real-life experience to unpack the pressure young people face to have life figured out early. Joined by Isabel Nimmyel (aspiring actress, model, and content creator) and Muhammad Idris (NYSC member and founder of League 8), the discussion dives into the unrealistic timelines society promotes and the distorted realities created by social media. Together, they explore why so many young people feel behind, the challenge of making life decisions with incomplete information, and the fear of choosing the “wrong” path too early. A powerful reminder emerges: social media captures moments, not momentum and uncertainty is often a sign of growth, not failure.
20 Feb 2026
Ignoring Mediation Could Cost You More than You Think
Fola is a leading mediator and legal practitioner in Nigeria with over a decade of experience in active legal practice. He is the founder of FOTEFA, a commercial bespoke mediation firm dedicated to resolving disputes amicably outside the courtroom. Fola passion for mediation stems from its ability to restore relationships and facilitate conflict resolution in a fast, cost-effective manner. He has trained with multiple ADR organizations globally and has mediated numerous cases, helping individuals and businesses navigate conflicts and disagreements efficiently. Key Takeaway Mediation is an effective alternative to litigation, allowing for amicable resolutions to disputes without the prolonged struggles of traditional courtroom battles. The mediation process is party-driven, focusing on the interests of both parties rather than a win-or-lose mentality commonly found in litigation. Understanding the structure of mediation helps parties articulate their positions and interests, facilitating better negotiation outcomes. Confidentiality and voluntariness are critical elements of mediation, allowing parties to engage openly in discussions without fear of repercussions. Mediation can be utilized in various contexts, includin
13 Feb 2026
Fitness is not about Aesthetics
After a short break, we’re back with a refreshed studio and an even stronger mission. In this episode, we sit with fitness professional Mayowa Morgan of MayorFit to unpack what most people misunderstand about training, health, and results. Too many people choose trainers based on appearance rather than education, and that can lead to injuries, wasted effort, and long-term health risks. We explore why fitness should be treated like preventive medicine, the importance of certifications, and how proper assessments can shape safer and more effective programs. We also discuss body types, genetics, posture correction, aging, cardiovascular health, strength training, and the truth about aesthetic expectations versus what your body can realistically achieve. If you go to the gym, plan to start, or currently work with a trainer, this conversation might completely change how you approach fitness. What you’ll learn: Why being muscular doesn’t mean someone is qualified to train you The questions everyone must ask before hiring a trainer The difference between strength and true fitness Why cardio health is critical for longevity How genetics influence body shape and expectations What changes in your body after 30–40 Why regulation and education are missing in the industry How improper training can lead to serious injury This is an essential listen for athletes, gym beginners, and fitness professionals alike.
21 Nov 2025
How to Build your Business & Manage People
In this episode, we have two young minds operating in high-pressure, people-heavy industries where success depends on managing personalities, setting boundaries, and creating systems — not just talent. Azeez’s leadership and stakeholder management experience gives him the perfect vantage point to mentor them through their most pressing challenges.
11 Nov 2025
Women Make a lot of Money Mistakes- and This is How to Fix it
In this episode, we sit with financial expert Jennifer Awiligwe (also known as Financial Jennifer) as she shares insights on the gender wage gap, financial pitfalls women face, and how to build real wealth and confidence with money.
4 Nov 2025
Tranforming Passion into a fundable Venture
Join us on an inspiring journey through the world of entrepreneurship, where passion, innovation, and leadership come together to shape bold futures. In this episode, we delve into the fascinating stories of Semilore, Tosin, and Claret Chukwu, exploring their unique paths from retail and music to successful business ventures in female accessories, personalized gifts, and construction. We discuss the dynamic interplay of leadership, autonomy, and innovation, drawing lessons from real-world examples like NVIDIA. Explore strategies for strategic growth, investor relations, and funding structures essential for aspiring entrepreneurs, particularly in developing economies. As we guide young entrepreneurs towards bold futures, we emphasize the importance of nurturing creativity, aligning personal aspirations with company goals, and balancing control with freedom to foster environments where ideas flourish. Tune in for practical wisdom and inspiration on building sustainable businesses and empowering the next generation. Don't miss this enlightening episode filled with valuable insights and strategies for success.
28 Oct 2025
The AI Revolution will skip the Unprepared
Artificial Intelligence is changing the world - but what about Africa? In this episode, we sit down with Olayinka Iyiolakan, an Indigenous AI advocate, to unpack what Africa’s AI future really looks like. From missed tech revolutions to homegrown innovation, we discuss: Why Africa’s biggest obstacle isn’t tech — it’s communication and mindset The danger of waiting for foreign solutions to save us How local data, talent, and voice technology could transform industries Why government vision and private execution must finally meet And how education, teachers, and young Africans can lead the AI era 💡 This isn’t about AI replacing people, it’s about Africans reclaiming the future.
21 Oct 2025
You don't need a Brand Strategist to start Branding
Get ready to unlock the secrets of modern branding with Jide Sipe, a seasoned brand marketing executive with nearly two decades of experience. Jide guides us through the dynamic world of personal and product branding, navigating the shift from traditional media to the digital forefront, where platforms like TikTok reign supreme. We explore how successful branding has moved beyond mere logos and slogans to creating a perception, value, and influence that truly resonate with audiences. Together, we delve into the power of brand alignment and the evolving role of influencers in the digital age. Jide shares compelling stories and strategies, illustrating how experiential marketing can ignite meaningful conversations that go beyond likes and clicks. Through real-world examples, we examine the importance of aligning a company's strategy with its brand promises, ensuring not only customer satisfaction but also employee morale, as seen in examples from the airline, telecom, and banking industries. Lastly, we touch on the art of balancing personal and professional branding, especially in unique cultural contexts like Nigeria. With insights on self-expression and authenticity, Jide sheds light on navigating societal expectations while maintaining a genuine brand persona. As we conclude our discussion, the focus shifts to understanding brand value and management, emphasizing the enduring power of cultural relevance and the creation of lasting loyalty in today's complex market landscape. Join us for this engaging and insightful exploration of branding success in the digital age.
14 Oct 2025
How Nollywood Can Make a Billion Dollar Premiere
In this episode of Not #Motivated, I sit with BB Sasore (one of Nigeria’s most #visionary #filmmakers and co-founder) of Nemsia Studios, the creative force behind some of #Nollywood’s most ambitious projects like Breath of Life, Ms. Kanyin, After 30 We explore the intersection of #culture, #creativity, and #infrastructure, and ask the hard questions: Why hasn’t Nigeria fully unlocked its soft #power the way Korea did? How can Nollywood move from talent-driven to structure-driven? What’s the real bottleneck (#funding, #infrastructure, or #leadership)? From the evolution of film distribution and piracy to the role of AI in storytelling and the untapped potential of gaming and animation, this is a deep dive into the future of African content creation. Available on Spotify, YouTube, and all podcast platforms. New episodes every Tuesday, 9AM. Check out Nemsia Studios projects on https://nemsiastudios.com/projects/ (https://nemsiastudios.com/projects/) #NotMotivated #BBSasore #Nollywood #AfricanCinema #CreativeEconomy #Podcast
7 Oct 2025
No One Taught You How To Lead And It Shows! What To Do To Become a Better Leader
Most people get #promoted into #leadership but never get trained for it — they #learn by trial, pressure, and mistakes. In this episode, I sit with Dr. Abiola “Champ” Salami, an #awardwinning leadership and #performance #coach, to unpack what true leadership really means in today’s #world Together, we explore: - Why many #talented #people struggle when they step into leadership - The difference between #managing people and leading them - How to #build #trust, #clarity, and #influence even in tough environments - The daily #habits and #mindset shifts that define great leaders Whether you’re leading a #team, building a #business, or #growing in your #career, this conversation will help you understand the #science and #discipline behind #effective leadership — beyond #motivation or titles. 🎙 Subscribe to Not Motivated for more conversations with thought leaders shaping #Africa 📅 New episodes every Tuesday at 9AM. #Growth #NotMotivated #AzeezAmida #DrAbiolaSalami
3 Oct 2025
Not Motivated Podcast with Azeez Amida - Trailer
About a year ago, I decided to step away from the CEO seat and retire early. Retirement for me wasn’t about slowing down, it was about pausing, reflecting, and asking myself: after years of leading & building companies and navigating boardrooms across Africa, what really matters next? What I found in that silence was clarity. Success and failure leave behind patterns, and those patterns hold lessons. Many of us go through life believing motivation is the secret ingredient. But I’ve learned it’s not. Motivation fades. Systems, discipline, and clarity outlast it. That’s why I’m launching Not Motivated Podcast. A podcast built on honest conversations and hard truths, the kind that comes from lived experience, tough choices, and the courage to admit when things break. Every Tuesday at 9am, starting October 7th, I’ll sit with thought leaders to share stories and actionable insights on life, growth, and everything in between. I retired from the corporate ladder, but not from the mission of growth. This is the next chapter.
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