For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.
On this episode of the Not So CEO Talk Show, we're having Water Cooler Convo with Kéla Walker to chat about her journey, her impact, and the power of staying true to oneself.
About Kéla Walker
Seven-time Emmy-nominated TV host & producer, Kéla Walker is a multi-talented media personality. An authentic storyteller, Kéla has leveraged her talents to cultivate a highly engaged tribe of "Kuties" across her social media platforms who see her as a “bestie in my head”. Identified by ESSENCE Magazine as a tastemaker and "It Girl," Kéla has established herself as an authority within the community, with a passion to enlighten, connect, and inspire.
Kéla strikes a balance between hard work and play, inspiring others to make their dreams a reality and live their best life. When she’s not hosting or producing content for notable media outlets like OWN, BET, CLEO TV, Getty or conducting red carpet interviews at the Tony Awards, the Met Gala, or The Grammy’s, Kéla curates authentic content for leading consumer brands, keeping her audience craving more of her #KélaVie lifestyle with every share!
Follow Kéla on Instagram (https://www.instagram.com/kelawalker/)
Get the Making the Brand Workbook HERE (https://www.notsoceo.co/making-the-brand-workbook-bundle)
Book a 1:1 officehrs session with Brittany of Not So CEO HERE (https://hello.dubsado.com/public/appointment-scheduler/64dbbec46e7934c5db31202e/schedule)
Subscribe to the Not So CEO newsletter The Paper HERE (https://notsoceo.substack.com/)
Follow Not So CEO on Instagram (https://www.instagram.com/notsoceo/) and Tiktok (https://www.notion.so/4fd439215c884daab4ab7f54611ba578?pvs=21)
19 Sept 2024
25. Discovering the North Star In Your Business with Shani Syphrett-Haynes of Jamila Studio
Join us in this enlightening conversation as we sit down with Shani Syphrett-Haynes, an award-winning global marketer, business strategist, and creative executive coach. Shani shares her insights on building an inner compass and smart strategies to maximize value while maintaining integrity in a rapidly changing world. She offers valuable advice on how entrepreneurs can identify their brand's North Star to guide decision-making and foster meaningful growth.
About Shani Syphrett-Haynes
Shani is an award-winning marketer and business strategist who leads brand marketing campaigns for Pinterest. She’s also the founder of Jamila Studio, a boutique consulting firm dedicated to supporting underestimated yet remarkably creative women of color in living abundant lives doing meaningful work. Shani’s approach focuses on simplifying practices that move things from good to great and removing barriers for more creative professionals to thrive. Her expertise lies in helping companies and individuals build strategies that are both effective and aligned with their core values.
In This Episode We Discuss
Balancing corporate roles and entrepreneurship, and the key lessons learned along the way.
The concept of a North Star and how it can serve as a guiding force for your brand’s direction and decisions.
How to define and uncover your brand’s North Star amidst market noise and competition.
Practical strategies for staying aligned with your brand’s core purpose and avoiding distractions.
Chapters
0:00 Intro
2:42 Shani’s Background
7:24 Pivoting Professionally
10:57 Paving the Way for Black Women and WOC
19:57 Community is the Cheatcode
22:55 Navigating Career Challenges
25:43 Putting Yourself First Through Self Care
27:50 What Is Your Brand’s North Star
29:43 The Best Method For Discovering Your Brand’s North Star
35:15 Examples of Brands With Strong North Stars
43:26 Making Business Decisions Around Your North Star
44:15 Avoiding Distractions and Detours
49:18 Don’t Burn It All Down, Repurpose
Follow Shani on Instagram
https://www.instagram.com/shanisyphrett/
Connect With Shani & Jamila Studio
https://shanisyphrett.com/
https://www.jamilastudio.com/coaching
Get the Making the Brand Workbook HERE (https://www.notsoceo.co/making-the-brand-workbook-bundle)
Book a 1:1 officehrs session with Brittany of Not So CEO HERE (https://hello.dubsado.com/public/appointment-scheduler/64dbbec46e7934c5db31202e/schedule)
Subscribe to the Not So CEO newsletter The Paper HERE (https://notsoceo.substack.com/)
Follow Not So CEO on Instagram (https://www.instagram.com/notsoceo/) and Tiktok (https://www.notion.so/4fd439215c884daab4ab7f54611ba578?pvs=21)
5 Sept 2024
24. officehrs: How to Tell It's Time For A Rebrand
Ever feel like your brand just isn't hitting the mark anymore? In today’s officehrs segment, we tackle the signs that tell you it might be time for a brand refresh—or a complete overhaul. From declining sales and low social media engagement to messaging that’s all over the place, we cover the red flags that signal your brand is losing its spark.
We also explore strategies for auditing your brand’s health, updating your identity, and reestablishing brand resonance to reconnect with your audience.
SIGN UP for our Making the Brand Audit, a FREE interactive workshop in which we'll break down your brand's strengths and weaknesses with a fun, gamified experience. Whether your brand is winning or needs a revamp this workshop will help you pinpoint what’s working and what needs a little TLC.
Register for the Making the Brand Audit Workshop
lu.ma/8o5y1354 (http://lu.ma/8o5y1354)
In This Episode We Discuss:
Why brand resonance matters in today’s market.
13 red flags that signal it’s time for a rebrand.
How to audit your brand for alignment and relevance.
Common pitfalls to avoid when rebranding.
Chapters
0:00 Introduction
2:35 The Importance of Brand Relevance
4:16 Red Flags That Signal That It’s Time For a Rebrand
14:46 IRL Examples of Successful Businesses That Rebranded
15:38 A Guide on How to Approach a Rebrand
18:50 Common Rebranding Pitfalls
Get the Making the Brand Workbook HERE (https://www.notsoceo.co/making-the-brand-workbook-bundle)
Book a 1:1 officehrs session with Brittany of Not So CEO HERE (https://hello.dubsado.com/public/appointment-scheduler/64dbbec46e7934c5db31202e/schedule)
Subscribe to the Not So CEO newsletter The Paper HERE (https://notsoceo.substack.com/)
Follow Not So CEO on Instagram (https://www.instagram.com/notsoceo/) and Tiktok (https://www.notion.so/4fd439215c884daab4ab7f54611ba578?pvs=21)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
43 ratings
Spotify
5.0 / 5
28 ratings
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