Not Your Average Brand

About Not Your Average Brand

"It's Obvious" is hosted by Kierra Conover, a marketing strategist helping service providers become the obvious choice in their industry. Kierra brings 13 years of corporate marketing experience from Gap Inc. and has built a six-figure agency from scratch. She's helped 30+ entrepreneurs generate over $500K in sales. And in that time, she noticed something important: most of the marketing advice online is not made for service-based businesses. It's designed for coaches, course creators, and digital product sellers—people who sell education, not done-for-you or done-with-you services. Which is why it feels off when you're told to host a webinar to sell your $10K branding package, run a five-day challenge to sell your operations management package, or build a workshop to get leads for your catering services. When in reality, there's an entirely different approach that needs to happen when you're selling hands-on, custom services that require trust, time, and a completely different sales process. Here, the strategies are designed exactly for service providers and aspiring agency owners who want to become the obvious choice for their clients. This podcast is where Kierra breaks down how to attract clients through content while maintaining the work you love and the life you've built. Each week, you'll get practical, no-BS insights on offer clarity, positioning, content strategy, and systems designed for service providers who are busy in client delivery. Tune in and learn how to become the obvious choice in your industry. Visit: www.klcthestudio.com

Publisher

Kierra Conover

Category

business

Language

en

Explicit

No

First episode

29 Dec 2022

Latest episode

23 Sept 2026

Latest episodes

124 episodes in the feed.

1. 

   23 Sept 2026

   Ep 120. Stop Asking AI to Write Your Content. Do This Instead.

   The last few episodes were about how your customers are using AI to find businesses like yours. This one flips it — how you can use AI in your own marketing. I'm sharing which tools I actually use and what I use each of them for, and then I'm getting into the one shift that changed everything about how I create content. It is the reason I can batch three months of content across three platforms in a single sitting, and it has very little to do with asking AI to write anything for you. What You'll Learn: The two tools I use and why I use them for completely different things Why loading AI with all your source material still tends to produce content that does not sound like you The shift that lets you keep your own voice, your own jokes, and your own cadence How this approach makes batching a large volume of content possible Why you want to minimize how much AI has to interpret Work With KLC The Studio: If you are past the DIY stage or your content is not converting, head to klcthestudio.com to book a call.

2. 

   16 Sept 2026

   Ep 119. How to Turn an AI Search Result Into an Actual Client

   Part two of the AI series. Last episode was about what AI pulls from when someone asks for a recommendation in your category. This one is about what happens next — because getting your name on that shortlist is only the beginning. When someone gets handed three or five options and opens all of them, everything about you looks similar to everyone else on paper. In this episode I'm talking about what actually separates you once you are being compared side by side, and what needs to be on your page for someone to feel confident enough to reach out. What You'll Learn: Why being recommended is the entry fee and not the win What happens in a buyer's head when they open three tabs and everything looks the same How to build authenticity into your messaging without stripping the premium feel out of your brand Work With KLC The Studio: If you are not sure whether your messaging is doing this work right now, that is something we can help with. Head to www.klcthestudio.com/services to book a call.

3. 

   9 Sept 2026

   Ep 118. Your Customers Are Using AI to Research Businesses. What Does That Mean for Your Marketing?

   People are not just Googling anymore. They are asking ChatGPT, Claude, and AI summaries for recommendations — which means there is now a step in the buying process that happens before anyone ever lands on your website. In this episode, I'm kicking off a mini AI series by talking through what these tools are actually pulling from when someone asks about a business like yours, and what that means for how you show up online. This one is especially relevant for local brick and mortar businesses and service providers. What You'll Learn: What AI is actually pulling from when someone asks for a recommendation in your category Why written content is carrying more weight right now than it did a year ago How the way people search has changed and what your messaging needs to do differently because of it Where your reviews fit into all of this The one thing you do not want to lose while you are optimizing for all of this Work With KLC The Studio: Whether you want a second set of eyes on your messaging or a team to handle your content entirely, we can help. Head to www.klcthestudio.com/services to book a call and see more!

Who has been a guest on Not Your Average Brand

Names identified in recent episode analyses. Showing up to five guests.

• Mariela De La Mora
• [Guest Name]
• David Lee

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

3.4 / 5

10 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

77

Social presence

0

YouTube

0

Engagement

60

Contact Not Your Average Brand

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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