Welcome to Not Your Story.
A show about marketing, storytelling and entrepreneurship from a creator’s perspective.
I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.

by Not Your Story

Welcome to Not Your Story. A show about marketing, storytelling and entrepreneurship from a creator’s perspective. I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.
Language
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Publishing Since
5/1/2024
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June 15, 2026
<p>In this episode of Not Your Story, Rory sits down with Khaled Elsebai, the media strategist behind some of the biggest business podcasts in the world, to unpack what actually makes a show grow. Khaled Elsebai has spent 20+ years in media, from college radio and SiriusXM to building podcast infrastructure at Gallery Media Group (under Gary Vee’s VaynerMedia umbrella) before later helping scale HubSpot Media, where he led production on flagship shows like My First Million, Marketing Against the Grain, and The Hustle Daily.</p><p><br></p><p>Kal takes us through a masterclass in audience growth, podcast strategy, monetization, YouTube packaging, and why most creators are thinking about content completely backwards.</p><p><br></p><p>If you're building a podcast, newsletter, media brand, or trying to turn content into a business, this episode is packed with practical frameworks you can apply immediately.</p>

May 20, 2026
<p>Learn how programmatic advertising has evolved beyond clicks and impressions. Drako's co-founder breaks down real time bidding, geo-targeting, AI-powered audience scoring, and why measuring incremental lift, not vanity metrics, is the key to maximizing your ad budget across every digital channel. </p>

April 8, 2026
<p>In this episode, Kyle Puls shares his journey from the military to working offshore, the realities of life on oil rigs, and what led him to Aquila Engineering. We break down why they decided to start a podcast and what it means for the future of offshore oil & gas technology. </p><p><br></p><p>Subscribe to I Speak Subsea - <a href="https://studio.youtube.com/channel/UCfbFG53WoqLmEnIkc254czA"> @ISpeakSubsea </a> </p><p><br></p><p>Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/</p>
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JP Warren
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James Crowley
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Anjani Kumar
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Jim Holmes
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Welcome to Not Your Story.
A show about marketing, storytelling and entrepreneurship from a creator’s perspective.
I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.
This podcast updates weekly.
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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