Not Your Story

About Not Your Story

Welcome to Not Your Story. A show about marketing, storytelling and entrepreneurship from a creator’s perspective. I’m your host Rory Nolan and I’ll be sharing ideas and frameworks for you to tell more captivating stories.

Publisher

Not Your Story

Category

business

Language

en

Explicit

No

First episode

1 May 2024

Latest episode

29 Oct 2026

Latest episodes

41 episodes in the feed.

1. 

   29 Oct 2026

   Why the Oil & Gas Industry Is So Misunderstood

   Emilio Faulmata is the founder of TEE360 Studio and host of The Energy Executive 360 Podcast, where he sits down with CEOs, founders, and executives shaping the global energy industry. Emilio shares how his interest in oil and gas began while interviewing lawyers in Bolivia, eventually leading him to launch a LinkedIn newsletter and build relationships with energy executives around the world. What started as a way to connect with industry leaders quickly evolved into a podcast dedicated to sharing their stories and changing how people view the energy industry.Throughout the conversation, we discuss the importance of consistency, how content can open doors to opportunities, what makes a successful podcast, and why the oil and gas industry needs to do a better job of telling its own story. We also explore the future of energy, the growing demand for reliable power, and Emilio's ambitions to build something much bigger than a podcast. Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Rory Nolan: https://www.linkedin.com/in/rory-nolan-a89a1ab5/Emilio Faulmata: https://www.emiliofaulmata.com/

2. 

   15 Oct 2026

   The Art of Storytelling in Country Songwriting and Construction

   In this episode of Not Your Story, we sit down with Will Carter, CEO of Will Carter Construction and frontman of the Will Carter Band, to explore how two seemingly different worlds, construction and country music, are connected through storytelling, creativity, and entrepreneurship. Will shares his unconventional journey from pursuing a major record deal to building a construction company generating $25 million in revenue, all while continuing his passion for music.Will breaks down his songwriting process, the importance of creating a memorable brand, and the lessons he's learned from building businesses in two competitive industries. From the inspiration behind his music to the recent rebranding of Will Carter Construction, he shares how authenticity, strong relationships, and attention to detail have shaped his success. Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/wcarterconstruction/

3. 

   29 Sept 2026

   Lessons From a CEO Who Spent 30 Years at SLB

   In this episode of Not Your Story, we sit down with Salvador Ayala, who spent 30 years building a global career at SLB, taking on leadership roles across operations, technology, strategy, sales, marketing, and engineering while working throughout Mexico, the United States, Africa, and Brazil. Salvador shares how an unexpected opportunity after graduating during Mexico’s economic crisis led him into the oil and gas industry, and ultimately into a career that continually pushed him outside his comfort zone.Salvador also opens up about the sacrifices behind international leadership, what kept him at one company for three decades, and why he eventually decided it was time for a new chapter as CEO of Atlas Pressure Control. He shares his approach to entering a new organization, building a culture of performance and accountability, creating Atlas’ “Responsive, Reliable, Relentless” philosophy, and the importance of embracing change, negotiation, family, and continuous growth. Produced by Midnight Marketing - https://midnightmarketing.com/podcasts/Host - https://www.linkedin.com/in/rory-nolan-a89a1ab5/Guest - https://www.linkedin.com/in/salvador-ayala-6600273/

Who has been a guest on Not Your Story

Names identified in recent episode analyses. Showing up to five guests.

• JP Warren
• James Crowley
• Anjani Kumar
• Jim Holmes

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

4,658,037,666

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

15 ratings

Podcast Authority Score: 58 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

46

Social presence

100

YouTube

93

Engagement

32

Contact Not Your Story

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Not Your Story