

- 242
- Episodes
- 4
- Ratings
- Weekly
- Cadence
- 2018
- First episode
About Note To Future Me
Hosted by Brett Johnson, My Podcast Guy™, each episode guides you to mastering audience engagement and content strategy through a grounded creative process. Perfect for podcasters seeking motivation and long-term podcasting success, this show helps you reconnect with your purpose to keep creating with clarity and confidence. If you’ve ever felt stuck, inconsistent, or quietly guilty about your podcast, The Podcast Why is for you. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacy
- Publisher
- Brett Johnson | My Podcast Guy
- Category
- business · business · business
- Language
- en
- Explicit
- No
- First episode
- 15 Feb 2018
- Latest episode
- 26 Oct 2026
Latest episodes
242 episodes in the feed.

26 Oct 2026
Your Podcast Isn’t for Everyone (and That’s a Good Thing)
Learn how a clear podcast purpose and a specific listener unlock stronger connections and reduce burnout for hosts. Is your podcast feeling bland, scattered, or oddly disconnected? You might be falling into the “talk to everyone” trap. On this episode, I talk about a root cause behind podcast burnout and lack of engagement: trying to serve everyone, which results in unfocused and impersonal episodes. With grounded advice drawn from my years of working with podcasters, I talk about focusing on why you’re podcasting and who your content genuinely helps. You’ll learn how the difference a clear purpose and a focused listener can make in both your message and your on-mic energy. Subscribe to get my latest content in My Podcast Guy™ Newsletter (https://my-podcast-guy.kit.com/1f16319761) Key Takeaways A broad audience leads to bland content: Talking to everyone dilutes your message and weakens listener connection 00:35. Authenticity over imitation: Your real voice emerges naturally when you have a specific listener and purpose in mind 02:23. Practical audience reset: Imagine and serve one real person, not a vague demographic, for greater impact 02:50. Clarity in your ‘why’ fuels focus: Returning to your podcast’s reason for being guides which stories to tell and how to tell them 04:04. Clear voice builds trust: Listeners are drawn to sincerity and conviction, not over-polished or impersonal delivery 03:49. Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website (http://www.circle270media.com/). Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Recorded at 511 Studios - Columbus, OH (and you can too!) (https://www.channel511.com/) You can book a clarity call with me. Just head over to My Podcast Guy (www.mypodcastguy.com)™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn (https://www.linkedin.com/in/bretthjohnson/) I research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard. https://creativecommons.org/licenses/by-nd/4.0/ Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen (https://track.pstmrk.it/3s/uppbeat.io%2Ft%2Fall-good-folks%2Fmake-it-happen/vZub/xxzCAQ/AQ/27c50311-44be-452c-871a-f52f5708fe1a/4/z4VQVZIm3U) - License code: T0ZIBWWXBX3NLCVB Copyright 2026 Brett Johnson | My Podcast Guy This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacy

19 Oct 2026
Why Your Podcast Audio Quality Impacts Trust
Did you know that poor podcast audio can make you seem less trustworthy? Discover why improving your sound matters. Most new podcasters treat editing and audio quality as afterthoughts, believing listeners will focus on their message. But as I talk about in this episode, science says otherwise. Poor sound makes you seem less credible, intelligent, and even less likable. You'll learn why how you sound matters as much as what you say. And how aligning your production approach with your purpose can transform both your confidence and audience engagement. What you’ll learn: How research links poor podcast audio to reduced trust, credibility, and even perceived intelligence Why your show’s technical quality is a reflection of your attention to detail, and your respect for listeners Strategies for improving audio without expensive gear, starting with intentional choices How to recognize when your workflow is serving anxiety instead of your true podcast why Simple steps to make your podcast more listenable, without aiming for perfection You'll leave knowing: You don’t need perfect audio, but you do need thoughtful, distraction-free sound Aligning your podcast production with your “why” creates a better, more sustainable show, for both host and audience Every technical decision is an opportunity to serve your listeners and strengthen your message Subscribe to get my latest content in My Podcast Guy™ Newsletter (https://my-podcast-guy.kit.com/1f16319761) Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website (http://www.circle270media.com/). Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Recorded at 511 Studios - Columbus, OH (and you can too!) (https://www.channel511.com/) You can book a clarity call with me. Just head over to My Podcast Guy (www.mypodcastguy.com)™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn (https://www.linkedin.com/in/bretthjohnson/) I research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard. https://creativecommons.org/licenses/by-nd/4.0/ Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen (https://track.pstmrk.it/3s/uppbeat.io%2Ft%2Fall-good-folks%2Fmake-it-happen/vZub/xxzCAQ/AQ/27c50311-44be-452c-871a-f52f5708fe1a/4/z4VQVZIm3U) - License code: T0ZIBWWXBX3NLCVB Copyright 2026 Brett Johnson | My Podcast Guy This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacy

12 Oct 2026
Set Your Podcast Up for Success with These Three Simple Questions
Most new podcasters skip the one step that actually keeps their show from spinning out. What matters is answering three straightforward questions before you record a single episode. Brett Johnson, My Podcast Guy™, breaks down how these questions create a focused, manageable, and authentic show that energizes both you and listener. Key Takeaways: Discover the real mistake beginner hosts make (it’s not tech issues or lackluster metrics) Learn the three foundational questions to define your podcast’s purpose, audience, and format Uncover why modeling your show after others often leads to confusion and burnout Find out how a clear ‘why’ turns your planning burden into motivation Get actionable steps for recalibrating your podcast if you’re already feeling misaligned Subscribe to get my latest content in My Podcast Guy™ Newsletter (https://my-podcast-guy.kit.com/1f16319761) Podcasting is a MARATHON, not a sprint. Be patient, take action, and apply yourself. Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you. Connect with me if you would like to talk more about this. My calendar is available on my Circle 270 Media® Podcast Consultants business website (http://www.circle270media.com/). Brett Johnson is the owner and lead consultant at Circle 270 Media® Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle 270 Media® strategically bring these strengths together for their business Podcast clients. Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast. Recorded at 511 Studios - Columbus, OH (and you can too!) (https://www.channel511.com/) You can book a clarity call with me. Just head over to My Podcast Guy (www.mypodcastguy.com)™ and look for the Book A Clarity Call link. We’ll talk through where you’re stuck, what your real why might be, and how to build your podcast around it. Connect with me on LinkedIn (https://www.linkedin.com/in/bretthjohnson/) I research with AI. I draft the first draft with it. This episode is its own example. AI gathered the platform coverage and produced the drafts. I set the argument, directed the corrections through several rounds. I rewrote the piece until I said what I think, in the way I say it. When any scanner reads the transcript, it will find the machine’s fingerprints on the sentences and mine on the personal experiences. Both readings are accurate. Consider this the blackline for the document you have just read and podcast episode you have just heard. Music from #Uppbeat - https://uppbeat.io/t/all-good-folks/make-it-happen (https://track.pstmrk.it/3s/uppbeat.io%2Ft%2Fall-good-folks%2Fmake-it-happen/vZub/xxzCAQ/AQ/27c50311-44be-452c-871a-f52f5708fe1a/4/z4VQVZIm3U) - License code: T0ZIBWWXBX3NLCVB https://creativecommons.org/licenses/by-nd/4.0/ Copyright 2026 Brett Johnson | My Podcast Guy This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp OP3 - https://op3.dev/privacy
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- 4 ratings
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