Notes From The Executive is NZ's no-BS business & entrepreneurship podcast for Auckland owners running established companies - $1M-$10M revenue, 5-50 staff - who want to grow faster, protect their margin, and build something worth selling.
Hosted by Mina Amso (Podcaster + Founder), every episode has real NZ founders sharing the numbers, decisions & hard lessons. Topics: cash flow, scaling, hiring, business value & exiting high.
Tired of generic advice? This is the show. 🔎 NZ business | Auckland entrepreneur | scale a business NZ | NZ podcast
I Added $50k To My Revenue Stream With This [Secret Revealed]
Natalie Tolhopf is an Auckland business coach, speaker and author, featured in the NZ Herald, NZ Business, The AM Show and Newshub.She wrote Allergic To Perfect and hosts the Sell with Confidence podcast.LogitechWin Logitech Productivity Giveaway worth $1,500To enter: 👉 https://bit.ly/NFTEGiveawayPwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 https://pwrfully.com/podcast-guest-workshopWhat I Asked Natalie👉 What is the first thing you ask a business owner who needs more clients?👉 How are you doing in this economy as a business?👉 Why do you believe your business can't be sold?👉 What are your clients struggling with in this economy, and why?👉 What is it about selling that freaks people out?Follow MeMina on YouTube https://www.youtube.com/@NotesFromTheExecutivePodcastMina on Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpMina on Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Mina on Instagram https://www.instagram.com/minaamso/Mina on LinkedIn https://www.linkedin.com/in/minaamsoHelp me reach 50 Apple Podcasts reviews by Christmas: https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1586953812Follow NatalieWebsite https://natalietolhopf.comInstagram [verify before publishing]LinkedIn [verify before publishing]YouTube [verify before publishing]Timestamps00:00 Intro02:03 What do I do when I need more clients?03:09 How do I borrow someone else's audience?06:27 How do I know which room my clients are in?11:24 How is a business coach doing in this economy?13:02 When do I know it's time to pivot my business?17:02 Why is customer service sales?19:15 How do I get paid for my work if I can't sell my business?21:25 Why do I believe my business can't be sold?22:57 Why do I need to check my trademark before I trade?24:20 How do I get through a quiet season in business?26:25 Why does selling freak business owners out?27:44 Why do people say New Zealand is too small to sell in?29:37 Why do I hate cold pitching but still need clients?32:24 What productivity rule works for a business owner?35:56 How do I stay structured when I work alone?39:44 Why do I compare myself to other business owners?41:45 What mindset traps hold business owners back?44:59 How do I measure business success beyond revenue?49:29 What would I tell my 16-year-old self about business?52:42 Why do big businesses still not know what they're doing?56:51 What do I fix first when I need more clients?
20 Oct 2026
Will The NZ Election Change Your Tax? | Nicola Taylor
Nicola Taylor is a lawyer by background and co-founder of Tax Traders and Taxi. Tax Traders was named Best Place to Work in Aotearoa for 2024 and is a certified B Corp. For most owners, the timing of tax matters more than the amount. We put that to work on the hardest cash flow date of the year, 15 January.Logitech👉 https://www.logitech.comPwrfullyLearn How to Tell Your Story On Podcast To Grow Your Business👉 https://pwrfully.com/podcast-guest-workshopWhat I Asked Nicola👉 What are NZ business owners thinking right before the election?👉 Should we be taxing more or less right now?👉 What bothers you most about the NZ tax system?👉 What is tax pooling, for someone who has never heard of it?👉 Why have we not heard about this?👉 Your companies have no traditional managers. How does that work?Leave Me A ReviewOn Spotify https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcpOn Apple Podcasts https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377Follow Nicolahttps://home.taxtraders.co.nzTimestamps00:00 Intro01:00 What NZ business owners are thinking before the election05:08 The stories that kept Tax Traders going for 14 years07:50 Why Tax Traders isn't waiting for the election result08:45 Should NZ be taxing more or less?12:43 The thing that bothers Nicola most about NZ tax15:50 What is tax pooling? Explained simply17:29 Underpaying or overpaying provisional tax19:43 How to choose when you pay your tax20:37 Why haven't business owners heard of this?22:54 Getting overpaid tax back and funding at 5.4%26:27 Timing beats the amount of tax31:00 Will a GST threshold of $80,000 help?32:52 The productivity conversation, brought to you by Logitech37:36 The in-house nanny and school holiday programme42:14 When human sense becomes commercial sense43:47 Can a people-first business be profitable?45:46 Final thoughts
13 Oct 2026
Advertising Doesn’t Cause Sales, This Does | James Hurman
James Hurman was named the world's best strategic planner. He is the founder and chair of Previously Unavailable, the Auckland venture company behind Tracksuit and AF Drinks, and the author of Future Demand. His argument: advertising doesn't cause sales, it decides which brand wins them.
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We put that to work at NZ scale: a business under $1 million, a $20k marketing budget split the way his data says, how James sizes risk across his ventures, and the four habits of lucky people from his children's book The Boy and the Lemon.
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AcademyEx: www.academyex.com (https://www.academyex.com)
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Logitech: www.logitech.com (https://www.logitech.com)
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Pwrfully: Learn How to Tell Your Story On Podcast To Grow Your Business: pwrfully.com/podcast-guest-workshop (https://pwrfully.com/podcast-guest-workshop)
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What I asked James: What framework for advertising do you swear by? Does brand building work for a business under $1 million? How should a small business split a $20k marketing budget? How do you assess risk across so many ventures? Why are some people luckier than others?
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Follow James: LinkedIn (https://www.linkedin.com/in/jameshurman/)
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Leave me a review: Spotify (https://open.spotify.com/show/4QgZGJdrnfjZ1sEm6MeGcp) | Apple Podcasts (https://podcasts.apple.com/nz/podcast/notes-from-the-executive-podcast/id1584949377)
Who has been a guest on Notes From The Executive with Mina Amso
Names identified in recent episode analyses. Showing up to five guests.
Stanley Henry
Perrin Rowland
Marisa Fong
Melissa Clark-Reynolds
Greg Cross
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
4,657,709,572
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
24 ratings
Podcast Authority Score: 79 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
83
Social presence
91
YouTube
93
Engagement
51
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