Novel Ideas is a podcast-style interview series with progressive pros who have the fresh ideas Democrats need to innovate and win. <br/><br/><a href="https://novelmessaging.substack.com?utm_medium=podcast">novelmessaging.substack.com</a>
Novel Ideas
Claim This Podcastby Writing the New Playbook for Democratic Media
5.0(4 reviews)
8 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement32
Podcast Overview
Novel Ideas is a podcast-style interview series with progressive pros who have the fresh ideas Democrats need to innovate and win. <br/><br/><a href="https://novelmessaging.substack.com?utm_medium=podcast">novelmessaging.substack.com</a>
Language
🇺🇲
Publishing Since
5/8/2025
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15
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality17
Social0
YouTube0
Engagement32
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11
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excellent
Episode Length
55 minutes
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Recent Episodes
November 24, 2025
Novel Ideas + Gabriella Zutrau
<p>As we look toward 2026 and beyond, one thing is crystal clear: <strong>organic social can’t be an afterthought anymore.</strong></p><p>On this episode of <strong>Novel Ideas</strong>, I talk with digital strategist and creator <strong>Gabriella Zutrau </strong>about what it actually takes to build the kind of always-on social infrastructure our movements need.</p><p>We get into:</p><p>* How Gabbi turned a viral moment with Zohran Mamdani’s campaign into 144,000 automated messages and 45,000 click-throughs using ManyChat — and what that model could look like for other campaigns</p><p>* Why organic social should be treated as core infrastructure, not a side project</p><p>* How under-valuing social holds us back — and what it looks like to treat it like the serious role it is</p><p>* Why campaigns should start hiring for “extremely online” skills - even from outside politics - and then train into the political context</p><p>* Practical ideas for building a culture of experimentation that help us learn, evolve, and scale.</p><p>If you’re planning for 2026 or thinking about long-term progressive infrastructure, this episode is basically a blueprint for how to do organic social better. And Follow <strong>Gabriella Zutrau</strong> on LinkedIn and check out @extremelyonlinefriend on instagram</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://novelmessaging.substack.com?utm_medium=podcast&utm_campaign=CTA_1">novelmessaging.substack.com</a>
August 15, 2025
Novel Ideas + Alex Wall
<p>This week on Novel Ideas, we talk with Alex Wall, Chief Strategy Officer at Resonate—a new media organization that’s mapping the real-time narrative landscape to help progressives break through.</p><p>In this episode, we break down:</p><p>* The disconnect between where voters actually get information and where campaigns still invest</p><p>* Why our strategies haven’t caught up to how narrative influence really works in 2025</p><p>* How Resonate is identifying what’s gaining traction before it breaks wide—and what progressive communicators can do with that insight</p><p>* What it means to train a new generation of messengers, build distribution networks, and amplify messages at scale</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://novelmessaging.substack.com?utm_medium=podcast&utm_campaign=CTA_1">novelmessaging.substack.com</a>
July 17, 2025
Novel Ideas + MacKenzie Pino
<p>We're still spending political paid media budgets like it’s 2012 —pouring political ad dollars into platforms that no longer reflect how voters actually consume content. </p><p>In this episode, Rachel sat down with <strong>MacKenzie Pino</strong>, Director of Politics and Advocacy at <strong>MiQ, </strong>a global programmatic media partner. She's one of the most plugged-in minds in political media today - we talked about:</p><p>* <strong>What “TV” even means now</strong>—from Netflix and YouTube to TikTok and Reels</p><p>* How <strong>audience-based buying</strong> flips the traditional strategy on its head</p><p>* Why <strong>programmatic</strong> doesn’t mean cheap or low-quality anymore</p><p>* The myth that only older voters watch cable (spoiler: they’re streaming, too)</p><p>* How <strong>purchase and browsing behavior</strong> can help us find new voters</p><p>* Why relying solely on voter file data is a trap—and how to expand our reach</p><p>If you're a digital director, media buyer, campaign strategist, or just someone who cares about building better media for progressive causes, you don’t want to miss this one.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://novelmessaging.substack.com?utm_medium=podcast&utm_campaign=CTA_1">novelmessaging.substack.com</a>
8 total episodes available
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Ashwath Narayanan
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Cayana Mackey-Nance
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Nina Smith
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Frequently asked questions
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- What is Novel Ideas?
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This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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