We are cultural and creative leaders within the Australian dance music landscape. Dedicated to uncovering the full breadth of global underground talent, we bring world-class artists to our community. We champion creatives from across the globe, driven by a deep passion for music, culture and the arts. As key contributors to Australia’s legacy of innovative and immersive dance music experiences, we continually push boundaries, delivering all-encompassing cultural moments. We are Novel.
With over 15 years of music industry experience, we work alongside the world’s most established electronic music artists and imprints, connecting them with the Australasian territory. Spanning touring, events, music curation, immersive experience and artist management, we are Australia’s premier curators of contemporary music experiences.
We have collaborated with Australia’s most prestigious festivals, including Laneway, Golden Plains, Beyond The Valley, Meredith Music Festival, Splendour In The Grass, Parklife, Harbourlife, Field Day, 121 Festival, Rainbow Serpent Festival, Melbourne Music Week and Origin. Globally, we have partnered with leading cultural institutions such as Circoloco, Fabric London and Red Bull Music, consistently delivering experiences that fuse music, art and culture.
As industry tastemakers, we have created and developed highly regarded festivals and events including A3 Festival, smalltown, Let Them Eat Cake NYD, Pitch Music & Arts, B3 and Days Like This Festival, alongside a broad portfolio of club events, including our long-running weekly residency at Glamorama, Interval.