NOW and Then

About NOW and Then

Welcome to NOW & Then by the Canadian Health Food Association (CHFA) — Canada’s largest trade association for the natural, organic and wellness industry. Hosted by CHFA’s VP of Marketing & Communications, Lynsey Walker, and Director of Regulatory Affairs, Ashley Cornell, this podcast explores the issues shaping our industry — from regulatory developments and research to trends, events, and more. We break down complex topics and highlight how CHFA is supporting and advancing the natural, organic and wellness community in Canada.

Publisher

CHFA

Category

business

Language

en

Explicit

No

First episode

27 Jan 2025

Latest episode

28 Aug 2026

Latest episodes

21 episodes in the feed.

1. 

   28 Aug 2026

   Canada Built a $26 Billion Wellness Industry. What Comes Next?

   Canada’s natural, organic and wellness industry is no longer a niche—it’s a major economic force. CHFA President and CEO Aaron Skelton joins Lynsey to unpack new data revealing the sector’s $26 billion in annual sales, its growing export potential and the policy conditions needed to help Canadian companies compete globally. They also explore what Kirin’s proposed acquisition of Jamieson Wellness signals about the value of Canadian wellness and look ahead to the emerging brands, connections and momentum coming to CHFA NOW Toronto.

2. 

   29 Jul 2026

   Red Tape, Costco's Beauty Play & What’s Next for Plant-Based Labels

   This month, we’re unpacking the policy shifts, retail strategies and product trends shaping Canada’s natural, organic and wellness industry. CHFA’s Sonia Parmar explains the new Red Tape Reduction campaign, while Jules Gorham explores a Quebec funding opportunity supporting healthier food innovation and reformulation. Plus, we share what stood out at the Summer Fancy Food Show, examine Costco’s carefully curated approach to premium beauty, discuss the potential impact of new U.S. tariffs and explore why CFIA’s plant-based egg guidance could have implications far beyond the category.

3. 

   10 Jul 2026

   From Microplastics to Sardines: What's Next for Wellness

   Consumer expectations are changing—and the wellness industry is evolving alongside them. In this episode, Lynsey Walker and Ashley Cornell explore what the conversation around packaging and microplastics means for brands, why ultra-processed foods are becoming impossible to ignore, and the consumer trends shaping product innovation—including the surprising rise of sardines. They also preview key conversations coming to CHFA NOW Toronto and what they mean for the future of Canada's natural, organic and wellness industry.

Who has been a guest on NOW and Then

Names identified in recent episode analyses. Showing up to five guests.

• Ashley Cornell
• Helen Long
• Lara Tiro
• Christine Farkas

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 10 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

0

Contact NOW and Then

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about NOW and Then