Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

NOW and Then

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by CHFA

5.0(3 reviews)

18 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇨🇦

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality19

Social0

YouTube0

Engagement0

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Podcast Overview

Welcome to NOW & Then by the Canadian Health Food Association (CHFA) — Canada’s largest trade association for the natural, organic and wellness industry. Hosted by CHFA’s VP of Marketing & Communications, Lynsey Walker, and Director of Regulatory Affairs, Ashley Cornell, this podcast explores the issues shaping our industry — from regulatory developments and research to trends, events, and more. We break down complex topics and highlight how CHFA is supporting and advancing the natural, organic and wellness community in Canada.

Language

🇺🇲

Publishing Since

1/27/2025

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality19

Social0

YouTube0

Engagement0

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

16 minutes

Performing excellently!

needs improvement

Publishing Consistency

Every 26 days

Recommendations available

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Recent Episodes

June 22, 2026

Growing Pains & Growth Plans: A Founder's Guide to Scaling a CPG Brand

What separates a CPG brand that scales from one that stalls?In this special edition of NOW & Then, Lynsey is joined by industry leaders from across the Canadian natural, organic, and wellness CPG industry to introduce CHFA's new Greenhouse Growth Sessions—an interactive learning series designed specifically for emerging brands.From preparing for buyer meetings and navigating product claims to maximizing trade show opportunities and knowing when it's time to engage brokers or distributors, this conversation explores some of the biggest decisions founders face as they grow their businesses.Get a preview of the practical advice, real-world experience, and candid conversations founders can expect from the Greenhouse Growth Sessions—and learn how The Greenhouse is helping emerging brands build stronger foundations for long-term success.🌱 Registration for the Greenhouse Growth Sessions is now open at CHFA.ca.

May 28, 2026

What Consumers Want: Protein, Gut Health, Functional Beverages & Transparency

In this episode, Lynsey and Ashley are joined by CHFA’s Senior Director of Regulatory Affairs and Quebec Relations, Jules Gorham, to chat about the biggest trends and conversations emerging from SIAL Montreal and the Plant-Based Foods Conference. Together, they explore the rise of gut health, evolving plant-based preferences, affordability-driven consumer behaviour, and the growing demand for functional foods and beverages.The conversation also unpacks the regulatory developments shaping innovation in Canada, including Health Canada’s new prebiotics monograph, increasing scrutiny around “clean” and “natural” marketing claims, and growing attention on GLP-1-related marketing language.

April 30, 2026

Rethinking Health: New Habits, New Standards

This episode explores the shifts redefining food and wellness—from the rise of GLP-1s and changing consumer habits to evolving school food policy and a broader view of food safety. What does it all mean for the future of the industry?

18 total episodes available

Deep-dive analytics for NOW and Then

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is NOW and Then?: Welcome to NOW & Then by the Canadian Health Food Association (CHFA) — Canada’s largest trade association for the natural, organic and wellness industry.

Hosted by CHFA’s VP of Marketing & Communications, Lynsey Walker, and Director of Regulatory Affairs, Ashley Cornell, this podcast explores the issues shaping our industry — from regulatory developments and research to trends, events, and more. We break down complex topics and highlight how CHFA is supporting and advancing the natural, organic and wellness community in Canada.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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