Numbers and Narratives

About Numbers and Narratives

Numbers and Narratives bridges the gap between the marketing/customer experience and data - come listen to marketing and CX experts talk about how to use data to better engage with your customers and provide a great experience.

Publisher

Sean Collins and Ibby Syed

Category

business · business · technology

Language

en

Explicit

No

First episode

2 Feb 2024

Latest episode

16 Feb 2026

Latest episodes

65 episodes in the feed.

1. 

   16 Feb 2026

   Grant Durando on Modern Offline Growth

   If you’ve ever wondered why “offline” marketing is suddenly one of the most trackable parts of the modern growth stack, this episode is for you. I’m joined by Grant Durando (Right Side Up), the agency partner who first got me into podcast marketing and taught me how the audio ecosystem actually works, from attribution to execution to scaling beyond Meta. In this conversation, we get practical about what’s changing in 2026 growth marketing: how podcast, radio, and streaming audio are evolving...

2. 

   19 Jan 2026

   Peter Grafe and the “What To Do Next” Engine

   What if your marketing measurement didn’t just tell you what happened—but actually told you what to do next? In this episode, I’m joined by Peter Grafe, co-founder of Blue Alpha, to break down what they’re building: an action system for marketing that combines media mix modeling (MMM), incrementality testing, and AI agents to deliver real-time insights and campaign-level budget recommendations. We dig into why MMM is making a comeback (privacy, tracking limits, offline + brand spend), why de...

3. 

   16 Dec 2025

   Inside Customer Obsessed Brands with CX Joe

   What happens when a lifelong English major turns thousands of customer conversations into a data-driven playbook for business growth? In this episode of Numbers and Narratives, we sit down with Joe Gilgoff (CX Joe) to unpack a career that spans early-stage startups, breakout consumer brands like AG1, Daily Harvest, and SeatGeek, and a bold leap into entrepreneurship. Joe shares how he transformed unstructured customer data into actionable insights, and why customer experience isn’t a cost ce...

Who has been a guest on Numbers and Narratives

Names identified in recent episode analyses. Showing up to five guests.

• EJ White
• Dean Ginsberg
• Dan Budick
• Michael Wolfe
• Kenji Hayward

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

18 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

57

Social presence

0

YouTube

0

Engagement

51

Contact Numbers and Narratives

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.