The New Zealand Tech Marketers Group brings you the NZ Tech Marketers podcast. Join us for interviews and discussions on marketing for and with SaaS, Tech and B2B exporting businesses.
Welcome to the New Zealand Tech Marketers Podcast, where we spotlight Kiwi marketers shaping the future of Aotearoa’s tech sector.
In this episode, we chat with Lisa Jansen — B2B marketing expert, writer, and TMG exec member — about her recent article “B2B Marketing in 2025 and Beyond.” Lisa shares why she believes B2B marketing is at a turning point, and how marketers can adapt.
We cover:
The five biggest challenges facing B2B marketers today
How AI is reshaping (and complicating) the landscape
Why trust, original content, and real human connection matter more than ever
The shift from alignment to true collaboration across teams
Whether you’re rethinking strategy or looking for inspiration, Lisa’s insights are timely, practical, and thought-provoking.
Let’s dive in.
7 May 2025
Yvonne Gill - Executive Director of TechWomen
Yvonne Gill is the Executive Director of TechWomen and Strategic Programmes Lead at NZTech, driving initiatives that champion women in tech, education, and leadership across New Zealand’s tech sector.
With a background spanning event marketing, strategic communications, and market research, Yvonne brings a passion for building communities and creating real impact.
Tune in to hear Yvonne’s career journey, her insights on leadership and mentoring, and how she’s helping shape the future of tech in New Zealand, with Tech Marketers Group podcast host Brittany Cain.
22 Sept 2024
Justin Flitter - Founder of AI New Zealand
Justin Flitter is the Chair of the NZ Tech Marketers Group, a Director on the board of Business Mentors New Zealand and the Founder of NewZealand.AI.
His B2B Marketing career spans 20+ years working for high-growth tech companies like Zendesk, and professional services companies.
Tune in to this interview to hear about Justin's career, professional insights and much more with Tech Marketers Group podcast host Brittany Cain.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,576
Score snapshot 15 Sept 2025
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
13
Social presence
0
YouTube
68
Engagement
27
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