O Programa é sobre marketing, negócios e carreira. O objetivo é simples: vou conversar com pessoas que sabem do que falam, perceber o que fazem, como o fazem e aprender o podemos aplicar nas nossas próprias decisões profissionais.
O Programa do Francisco Baptista
Claim This Podcastby Francisco Baptista
5.0(4 reviews)
5 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇵🇹
Podcast Overview
O Programa é sobre marketing, negócios e carreira. O objetivo é simples: vou conversar com pessoas que sabem do que falam, perceber o que fazem, como o fazem e aprender o podemos aplicar nas nossas próprias decisões profissionais.
Language
🇵🇹
Publishing Since
1/27/2024
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Recent Episodes
May 31, 2025
O Erro Mais Comum Entre Profissionais de Marketing Digital (e Como Evitá-lo)
CEO André Novais de Paula discusses with Francisco Baptista the common mistakes in digital marketing, highlighting the overlooked fundamentals from direct marketing and the importance of mastering email marketing in this interview.
May 23, 2025
80% das vagas de emprego nunca são anunciadas — como encontrá-las?
Recruiting expert Pedro Rebelo discusses with Francisco Baptista strategies for accessing unadvertised job opportunities and navigating the current job market in this interview.
March 30, 2024
Ex-CFO da Microsoft PT: Os Maiores Erros Que Os Marketeers Cometem E Como Progredir na Carreira
<p>Neste episódio tenho comigo a Rita Piçarra, ex-CFO da Microsoft Portugal e autora do livro A Vida Não Pode Esperar. (0:00) O que é que os marketeers não percebem sobre o departamento financeiro?</p> <p> (02:11) Se a Rita fosse CMO, como faria um pedido de orçamento à CFO</p> <p> (09:37) Mais boas práticas de colaboração entre Marketing e Dept Financeiro</p> <p> (14:06) Como justificar investimentos de marketing para iniciativas com retornos intangíveis ou de longo prazo</p> <p> (15:33) A informação que a Rita gostava de receber do Marketing e com que regularidade</p> <p> (18:36) Métricas de marketing mais relevantes e irrelevantes para a CFO</p> <p> (24:44) Outros erros que os marketeers cometem em relação à área financeira </p> <p> (27:31) Conceitos financeiros que todos os marketeers devem saber</p> <p> (36:53) Burnout</p> <p> (38:10) Ficar viral com a entrevista ao Expresso e decidir escrever o livro</p> <p> (45:17) Como aumentar as probabilidades de progredir na carreira</p> <p> (50:10) Como pedir feedback</p> <p> (52:13) Erros a evitar para progredir na carreira</p> <p> (53:55) Como criar um plano de desenvolvimento de carreira</p> <p> (59:46) Dicas para gerir a relação com os chefes</p> <p> (01:06:56) Dicas para atingir a independência financeira</p> <p> (01:10:42) Perguntas que se devem fazer quando se começa um novo emprego --- Linkedin Rita: <a href="https://www.linkedin.com/in/ritapicarra/">https://www.linkedin.com/in/ritapicarra/</a> </p> <p>Instagram Rita: <a href="https://www.instagram.com/rita_picarra" target="_blank" rel="noopener noreferer">https://www.instagram.com/rita_picarra</a> </p> <p>Linkedin Francisco: <a href="https://www.linkedin.com/in/francisbaptista/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/in/francisbaptista/</a> </p> <p>Instagram Francisco: <a href="https://www.instagram.com/franciscobaptista/" target="_blank" rel="noopener noreferer">https://www.instagram.com/franciscobaptista/</a></p>
5 total episodes available
Recent guests on O Programa do Francisco Baptista
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André Novais de Paula
Guest
Pedro Rebelo
Guest
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Frequently asked questions
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- What is O Programa do Francisco Baptista?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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