This is the Obala podcast where we discuss all things marketing, data, information, thought processes and a diverse view on culture and how marketing comes together.

Obala: Marketing & Culture
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Podcast Overview
This is the Obala podcast where we discuss all things marketing, data, information, thought processes and a diverse view on culture and how marketing comes together.
Language
🇺🇲
Publishing Since
11/8/2024
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Recent Episodes

April 5, 2025
The Power of Sports Icons in Branding
<p>The conversation delves into the influence of sports icons on branding and marketing in football, particularly focusing on the evolution of football boots and the missed opportunities by brands like Puma and Nike. The speakers discuss how athletes inspire young fans and the importance of product quality and storytelling in marketing strategies.00:00 Nike's Return to Roots: A Marketing Revival00:28 The Impact of Iconic Athletes on Brand Identity03:38 Puma's Struggles and Opportunities in Football07:50 The Importance of Product Quality in Brand Success13:12 Missed Opportunities: Branding and Storytelling in Football-----------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com</p>

March 31, 2025
Jordan killed Nike: How over saturation ended Nike dominance
<p>In this conversation, Kush and Ade discuss the evolution of Nike as a brand, particularly in relation to its collaborations with Jordan and the impact of consultants on its direction. He highlights the over saturation of Jordan products and the shift towards casual ism in fashion, emphasizing the need for Nike to innovate and adapt to changing consumer preferences. The discussion also touches on the competitive landscape with Adidas and New Balance, and the importance of maintaining brand identity amidst external pressures.-----------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTROSkpzdlBIVU42dXRmVTRGTy1RY2o5SEF3d3xBQ3Jtc0trVVRJbngxcGxoajFkWW8xT0hfc3ZIU1Voc2NLZXJRYzFYQ3NBdTVHZmJLdkJ2OUY4NnJGUzJaQmhxRWgzUHIwbDJwR0NCajk0dGZNQldwWDV0VUxSNUVvR284M0lhUXZQVDBNZnprc1owTWJmQ0ZjRQ&q=https%3A%2F%2Fkurrent.substack.com%2F&v=9wh9X-3pg8c" target="_blank" rel="nofollow">https://kurrent.substack.com</a>--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGtRUWdiWWpaY2M3UnYtVG9vQUxtX0dyX1liZ3xBQ3Jtc0trbUdHYkQ4S0Q4UHBFQ0g0cUlWTzBfM3M2VUVfcl9WM3BiWEdnYW1Yd2pLM1VfOW45WllubUoxYkhZNFp4S0o5bHVZdDdVQWdYd0RDY2J2dkVJUE9yNThnaFl5WmtTbklidkE1UGZ4U255WjBMZlVwbw&q=https%3A%2F%2Fshareofvoice14.substack.com%2F&v=9wh9X-3pg8c" target="_blank" rel="nofollow">https://shareofvoice14.substack.com</a></p>

March 27, 2025
USA vs China: Is this the start of the AI driven cold war?
<p>In this episode of the OBALA podcast, we dive into the explosive rise of DeepSeek — the Chinese AI model that's making serious waves globally and rattling the dominance of U.S. tech giants like OpenAI.From political undercurrents to stock market shake-ups ( Nvidia losing 15% overnight), we explore how AI is no longer just about innovation — it’s about influence, power, and global positioning.We break down:Why DeepSeek’s launch might be more than just tech newsHow the China vs. U.S. tech war is playing out in real timeWhat this means for your data, your tools, and the companies building on AIWhether AI is being used as a political pawn — and what we should really be paying attention toIf you’re in marketing, business, or just trying to keep up with the wild world of AI — this one’s for you.👇 Watch now, join the conversation, and let us know where you stand.Are we picking platforms — or picking sides?—🔗 Follow OBALAWebsite: https://obala.ukTikTok / Instagram: @obalamarketing🎧 Subscribe for more episodes breaking down marketing, culture, and the future of creativity.</p>
13 total episodes available
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Frequently asked questions
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- What is Obala: Marketing & Culture ?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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