Obsessive Consumer Disorder is our introductory show on the channel PADCAST where entrepreneurs from different fields give us insights about consumer behaviour and their personal and professional learning from their respective lines of work. A dive into the world of businesses built around the evolving consumer psyche. This show is hosted by Gautam Reddy, co-founder of PAD, a company delivering creative and content services for brands.
3: The art of visual storytelling - Naren Raparthi
Video is the most consumed content form today and its popularity has spiked along with the rise of social media. But how do you create a meaningful story that guarantees engagement with your consumer? Get the answers to these questions and a lot more dope on new-age video production from Naren Raparthi of Raasta Studios.
2 Oct 2020
4: The impact of design on consumers, brands and communities - Abdul Ahad
Most people make the mistake of thinking design is what things look like. “Design is not just what things end up looking like and feeling like. Design is how it works.” These words by Steve Jobs perfectly encapsulate the role of design and its perceivable impact. In today’s digital world, design that goes beyond simply visual impact and instead facilitates two-way communication is what makes a brand tick with its consumers. On this episode, Abdul Ahad, Creative Director at PAD talks about how design within advertising is all set to evolve in the future.
2 Oct 2020
5: Celebrating the mind-theatre - RJ Bhargavi
Radio in India has come a long way from its first-ever broadcast on 23rd July 1927. In the decades since, radio has emerged as the ultimate survivor, adapting itself to the evolving personalities of its listeners. What is it about this platform that keeps the city tuned in each day? We got the answer to this and many more interesting insights with Radio Mirchi’s RJ Bhargavi.
Mahi Illindra is the founder of Script Tellers.
Tune into a discussion around how Script Tellers is building a much-needed platform for the young and aspiring scriptwriters and storytellers from the Telugu states. This episode harps on talent pool utilisation and presentation of stories purposed for new-age exhibition platforms. Gain a behind-the-scenes perspective on the digital entertainment industry from an expert who's walking the talk.
2 Oct 2020
10: Consumer experiences through packaging and printing - Harsha Paruchuri
When you talk about providing printing and packaging solutions to brands, it's about providing the value that enhances the end consumers' experience while keeping in mind aspects such as constituents of the package & retailing and logistics environments. Harsha Paruchuri is a Director at Pragati Offset, India’s most awarded printing and packaging solutions company. On this episode of OCD witness the evolution of printing technology and how organizations like Pragati Group have adopted it and married it with craftsmanship and imagination that deliver mass-personalisation!
2 Oct 2020
6: Connecting with Gen Z - Charan Lakkaraju
GenZ is proving to be a very different generation than their predecessors, They are pushing brands and marketers to re-invent themselves. This generation has converted influencing into a full-time job and this previously untapped potential is now coming to the forefront as an innovative solution for brands facing business problems.
Charan Lakkaraju is a Forbes 30 under 30 awardee and founder, CEO of stuMagz; a digital campus ecosystem through which students get access to great career, learning and entertainment opportunities. The platform also facilitates meaningful brand and student associations.
2 Oct 2020
11: Gaining the trust of patients - Richard Roy Mendonce
Richard Roy Mendonce is the Head of Digital Strategy at the Yashoda Group of Hospitals. He reveals how pivotal digital marketing is to building trust in the Healthcare industry. He focusses on the importance of harping on expertise and how it needs to be presented to those that are seeking healthcare advice and support.
2 Oct 2020
2: How well do you know your consumer? - Vipin Singh
In an episode full of consumer insights, Gautam is in conversation with Vipin Singh. Vipin is the newest partner at PAD. From reminiscing about their early careers to breaking down the psyche of the modern consumer, this episode is one hell of a ride for consumer behaviour geeks.
2 Oct 2020
7: Origins of an idea generation firm - Shalini Kondepudi
From being a radio-jockey to setting up a creative agency, Shalini Kondepudi has done it all. Shalini talks about her agency, Nutshell Advertising and how it has grown over the years curating some good work for their brands in Hyderabad.
2 Oct 2020
8: Future of the Indian content industry - Himank Reddy
The Indian audiences have developed a voracious appetite for content. They have plenty of choices.
In conversation with Gautam, Himank Reddy from KWAN South, discuss how the advent of vernacular first content has paved the way for fresh talent to tell their myriad stories. He also dwells on sports and content being at the heart of his very existence and how he is nurturing his passion in this role he’s playing.
2 Oct 2020
1: The digital age is here - Niranjan Pagadala
Gautam flags off the series in conversation with Niranjan Pagadala, the co-founder of the well-established digital marketing firm, 8 Views. Niranjan speaks about consumer behaviour on digital platforms and how he believes we are at an advantage if we carry the same common-sense and learnings we derived with life before the advent of digital into the new world.
Contact OCD - Obsessive Consumer Disorder
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of OCD - Obsessive Consumer Disorder?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
