In high-stakes markets, growth isn’t luck - it’s strategy.
Odys Podcast: The High-Stakes Growth Show explores how digital businesses are built, scaled, acquired, and exited in some of the most competitive industries online.
Hosted by Aneta Samkoff, the show features candid conversations with founders, operators, investors, and growth leaders sharing strategies rarely discussed publicly.
Expect practical insights on:
• scaling traffic, revenue, and digital assets
• SEO and performance-driven growth
• acquisitions and exits
• brand protection and market positioning
• crypto, Web3, and emerging digital markets
From iGaming and affiliate ecosystems to crypto and digital asset investing, each episode breaks down the real mechanics behind sustainable growth in brutal markets.
Produced by Odys Global, a blue-ocean marketing partner helping high-growth companies build durable competitive advantage.
China’s SEO Gold Rush: Why Chinese Companies Need Western SEO | JP Zhang
China’s “go global” movement is creating an SEO market most Western agencies barely see.
In this episode of Odys Podcast: The High-Stakes Growth Show, Aneta Samkoff meets in Shenzhen with JP Zhang, founder of Shenzhen SEO Conference, to understand why Chinese companies are increasingly looking to Google, international SEO and AI search to acquire customers outside China.
JP breaks down the enormous gap between companies trying to expand globally and the relatively small pool of local SEO expertise available to help them. He shares what Chinese businesses are actually spending on SEO, why Western agencies are already winning Chinese clients, and why he believes China represents a new blue-ocean opportunity for international marketers.
The conversation also challenges several conventional SEO assumptions.
JP explains why mass-translating a small English site into hundreds of pages can quickly become a Google problem, and why Chinese companies’ famous execution speed is both a competitive advantage and a potential liability.
They also discuss programmatic SEO, international product-market fit, B2B manufacturing, link-building budgets, the changing customer journey, AI visibility and JP’s contrarian view that GEO and LLMO are ultimately still part of SEO.
Most importantly, JP explains why he doesn’t see Chinese companies and Western SEOs primarily as competitors.
His message is much simpler:
China has the products, manufacturing capability and execution speed. But many companies still need Western expertise in marketing, branding, sales and international search.
For agencies and SEOs looking for the next underserved market, that gap may be one worth paying attention to.
7 Oct 2026
Why Bad Schema Is Worse Than No Schema: Structured Data Masterclass | Peter Macinković, Stake
Bad schema can be worse than no schema at all: when structured data misrepresents a page, Google may understand the site better without the SEO intervention. Peter Macinković explains how schema markup, entity SEO and structured data should actually work together, why chasing rich results can damage search intent, and why Organization, Website and WebPage schema form a foundation that many sites still skip.
Peter also breaks down how Stake builds schema at scale, how subjectOf can strengthen entity relationships, and why the brand can rank for highly competitive terms without conventional keyword optimization on the ranking page. He shares measurable examples too, including a historical event-schema implementation where CTR increased from roughly 7–12% to 15–25%, plus how better site relationships can contribute to sitelinks and additional SERP real estate.
Peter leads SEO at Stake and works with structured data across a large, highly dynamic platform containing casino games, sporting events and rapidly changing pages.
Listen if you work in technical SEO, e-commerce, igaming, affiliate SEO or any large website where Google understanding your content correctly matters.
30 Sept 2026
Why Legitimate High-Risk Businesses Lose Their Bank Accounts | Julian Goffin, Alunafi
A legitimate business opened a new bank account in the morning. A 9 million transaction arrived. By lunchtime, the account was closed.
For companies operating in iGaming, crypto, forex and other industries banks classify as high risk, losing a banking relationship isn't just an inconvenience - it can stop incoming payments, supplier payments and potentially the entire business.
Julian Goffin, Founder and CEO of Alunafi, explains why banks reject or de-bank businesses, why becoming more successful can actually make your banking risk worse, and what happens operationally when an account suddenly disappears.
We discuss the three characteristics that often trigger additional scrutiny - high transaction volumes, cross-border payments and chargebacks - and why companies need to diversify their banking infrastructure instead of relying on a single institution.
Julian also explains how payments can be rejected because of the counterparty rather than your own company, why communication during onboarding matters, and where stablecoins can solve some of the cost and speed problems of international payments.
Listen if you operate in iGaming, crypto, fintech, forex or any international business where losing access to your money - even temporarily - could become an existential problem.
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