Hey, I’m Rachel! I’m a personal brand strategist that helps entrepreneurs build a personal brand that looks & feels like you so that you can FINALLY ditch the comparison game and start attracting clients who love you for WHO you are and not just what you do. This isn’t your typical marketing podcast. We’ll be talking more about what it means to live THROUGH your business rather than all the technical stuff that puts people to sleep. This show is about HUMANIZING business through branding, and unlearning all of the crap that we were taught about what “professionalism” has to look & feel like!
EP 21 - What Does it Take to Leave a Great First Impression?
Have you ever felt like a small fish in a really big sea when you meet people online? Like you’re doing everything you can to be visible, but it feels like people don’t really SEE you (or feel excited enough to reach out and start a conversation)? This week I’m going to be sharing some handy tricks I use to get noticed in every virtual networking call I attend and every social media platform I hang out on, and have complete control over the way people see me. Yes… it’s possible to do that because it’s something you engineer with your brand! Tune in to this episode to find out more :)
Having a hard time seeing how you’re coming across to others and getting seen in a crowded online space? I’d love to have a chat with you to see how we can fix that! Click HERE (https://calendly.com/racheltylee/work-with-me) to book a time with me on my calendar for a quick, 30-minute conversation about your brand (and what we can do to make it better)!
Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you 💖
10 Apr 2023
EP 20 - How to Get Killer Brand Photos
Any awkward, camera-shy peeps in the house? I’m raising my hand with you because taking good photos is HARD — but also essential for your brand! This week, I had my first professional brand photoshoot done and I wanted to share about (1) what I did to prepare for it, (2) how I communicated with my photographer to make sure we captured the right things, and (3) what I learned from this experience that would be super helpful for you to know if you’re thinking about getting a brand photoshoot done for yourself! Needless to say, even the most camera-shy people can look awesome in front of the camera with the right kind of preparation!
As mentioned in this episode, if you’re in Vancouver and need some professional brand photos done, I HIGHLY recommend that you reach out to my friend, Brittany Gawley (IG: @brittanygawley (https://www.instagram.com/brittanygawley/)) to get your photos done! She is AMAZING at helping you feel completely at home in front of the camera, and giving you the space you need to just show up as YOU! 📸
If you need some help preparing for your next brand photoshoot by getting clear on what your brand IS and how you want to visually express that, I have a special limited time offer for the month of April where I’m bundling my 2-hour brand strategy intensive for FREE together with my visual rebrand package, The BrandFit!! This bundle is perfect for you if you’ve been wanting to invest in a rebrand but have been holding back because you’re feeling fuzzy on what you want your rebrand to look like. I’ll include a link to my April bundle offer (https://www.racheltylee.com/the-brandfit) here if you’re interested in checking it out! 🎁
Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (https://racheltylee.com/)! I’d love to hear from you 💖
20 Mar 2023
EP 19 - How Do You Know When You’ve “Outgrown” Your Brand?
It can be hard to pinpoint exactly when you should be making adjustments to your brand. When people ask me this question, my response is always, “well how do YOU feel about your brand”? Because it’s not about what looks “good” on the outside — it’s about how accurately the stuff on the outside matches the stuff inside your head. The honest truth is, no one but you will know the answer to that. In this episode, we talk about what it FEELS like when you outgrow your brand (so that you can easily pinpoint it), why it happens, and what to do to when you find yourself in this position!
As mentioned at the end of this episode... I have an offer that’s specifically designed to help you click things back into place if you find your brand feeling a bit off-kilter! It’s an epic, 2-hour brand strategy intensive called “The Brandstorm” where we do a deep dive into your audience, offer, brand identity, messaging, and brand touchpoints to ensure that all of the dots connect together — BEFORE you decide to go hands-in and make any adjustments!
This offer is available at early bird pricing for a limited time, so if you’re interested, click HERE (https://calendly.com/racheltylee/work-with-me) to book a time to chat with me and see if The Brandstorm is the right fit for you!
Got an “AHA” moment from this episode that you’d like to share with me? Connect with me on instagram @racheltyee (https://instagram.com/racheltylee/) or sign up to my weekly newsletter at the bottom of the home page of my website (ttps://racheltylee.com/)! I’d love to hear from you :)
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