Welcome to Offbrand by Cocokind, where we get into the real, unfiltered side of building a brand alongside our community and creating substantive beauty products. We don’t believe in trying to be anyone but ourselves and we don’t think you should either - so come along as we get real and imperfect, go deeper on topics most beauty companies won’t, and get a bit off brand.
Meet the Newest Addition to Our Electrolyte Franchise: Hydrating Electrolyte Rescue Serum
We take a deep dive into everything behind the Hydrated Electrolyte Rescue Serum - not just what the formula does for the skin, but the full story behind its creation. From the science of hydration and why we chose specific ingredients, to the realities of developing a serum in today’s beauty industry, this podcast explores the bigger picture of skincare beyond trends! We also pull back the curtain on the behind-the-scenes process: how we approached formulation, our thoughts around pricing and accessibility, and packaging decisions. At its core, it’s a conversation about returning to effective, ingredient-focused skincare that genuinely performs.
26 May 2026
Beyond Beauty: Building Community Without Filters and Creating Impact
In this episode, we explore what it truly means to show up with purpose - both online and in the world around us.
P shares the inspiration behind our new Community Care Days initiative, a commitment to creating impact beyond our own community through acts of service, meaningful connection, and support for those in need.
We also dive into our No Filter Pledge - encouraging our community to move away from face-altering filters, AI body modifications, and negative commentary about anyone’s appearance online. In a culture where beauty is increasingly curated and manufactured, this conversation is about choosing authenticity, protecting self-image, and embracing the power of showing up exactly as we are.
24 Feb 2026
Behind the Brand: Big Launches, Big Moments, and What’s Next
In this special founder update, P shares an inside look at everything we’ve been building lately - from launching our new OLIPOP lip balms to bringing our community together on an unforgettable brand trip.This episode is a behind-the-scenes reflection on what it really takes to grow a brand with intention. P opens up about the creative process behind new product launches, the strategy and heart behind experiential moments, and what it means to celebrate milestones as a team.
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