Off Script by Cyberwhyze

About Off Script by Cyberwhyze

Hear from cybersecurity pioneers and marketing mavens from startups to enterprises, sharing their growth journeys and how they keep their well-being in check. Learn about brand building, LinkedIn personal branding, and strategies that drive demand and grow pipelines. https://www.whyzelabs.com/podcast?utm_source=spotify&utm_medium=podcast-notes&utm_campaign=evergreen-brand&utm_content=spotify-show-about-section Trust Network Podcast with Alano Vasquez - CEO of Whyze Labs / Cyberwhyze - Cybersecurity Marketing Agency.

Publisher

Whyze Labs

Category

business

Language

en

Explicit

No

First episode

29 Mar 2024

Latest episode

31 Mar 2026

Latest episodes

14 episodes in the feed.

1. 

   31 Mar 2026

   From Salesman to Red Teamer: The Calling Behind a Global Cybersecurity Mission - w/ Filipi Pires

   From selling cybersecurity solutions to leading threat research, Filipi Pires shares his unconventional journey into offensive security. This conversation covers building attack labs to close sales deals, moving across continents for opportunities, and why his missionary background shaped how he approaches teaching cybersecurity today. Trust Networks Podcast by Whyze Labs - Filipi Pires - Faith, Red Teaming, & Breaking Into Cyber. KEY MOMENTS:0:00 - Introduction: Sales Graduate to Red Team Leader 2:27 - "I'm Not a Geeky Guy" - Starting in Sales 5:06 - Building Attack Labs to Prove Security Solutions Work 7:03 - Two Years as a Missionary in Portugal 8:45 - The Mission: Spreading Actionable Cybersecurity Knowledge 19:30 - "Your Biology Degree Is an Advantage" - Career Advice 21:00 - Speaking Goal: Implementable Advice for Next Monday 23:29 - The "Black Window" Interview That Changed Everything 28:59 - Respect Your Journey: The Ten Year Path to Black Hat Filipi Pires is Head of Technical Advocacy at SCYTHE, Red Team Village leader, university professor, and founder of the Red Team Community in Brazil. He speaks globally on offensive security, cloud misconfigurations, and helping Spanish-speaking professionals break into cybersecurity through the nonprofit Raíces Society. Connect with Filipi Pires:LinkedIn: https://www.linkedin.com/in/filipipires/ Connect with Alano Vasquez & Whyze Labs:LinkedIn: https://www.linkedin.com/in/whyzealano/Company LinkedIn: https://www.linkedin.com/company/whyzelabs/Company Website: https://whyzelabs.com/ Subscribe for more conversations with cybersecurity leaders who are shaping the industry.

2. 

   17 Mar 2026

   Formula 3 to Pre-Crime: Racing Mindset in Predictive Cyber - w/ Luigi Lenguito (CEO at Bfore AI)

   From the racetrack to cybersecurity innovation, Luigi Lenguito shares how his Formula Three racing background shaped the predictive AI approach at Bfore AI. This conversation covers the evolution from reactive to predictive security, founder-led marketing strategies, the 80-date Prediction Tour competing with Taylor Swift, and why 100% of customers get promoted within six months.Timestamps:0:00 Introduction: Meet Luigi Lenguito, Founder of Bfore AI2:15 From Formula Three Racing to Cybersecurity7:40 Racing Mindset Applied to Business Strategy13:10 Founder-Led Marketing & The Prediction Tour (80 Dates Across the US)20:44 32 Million People Saved from Fraud & Scams22:23 The 10x Guarantee: Precision in Predictive Security24:03 100% of Buyers Promoted Within 6 Months24:59 Hyper-Customized Phishing & AI-Powered Impersonation Attacks29:48 Replacing Sales Chatbots with AI Trained on CustomersAbout Bfore AI:Bfore AI uses predictive behavioral AI to stop cyber attacks before they happen, protecting brands and preventing fraud at scale.Connect with Luigi Lenguito:LinkedIn: https://www.linkedin.com/in/llenguito/Company Website: https://bfore.ai/Subscribe for more conversations with cybersecurity innovators reshaping how businesses defend against digital threats.

3. 

   9 Mar 2026

   BlackLake’s Experience Working with Whyze - Podcast w/ Kirk Jones (President, BlackLake Security)

   BlackLake Security’s President, Kirk Jones, sits down with Whyze CEO Alano Vasquez to break down how the Whyze Labs education-led video content program is aligning marketing and sales, warming pipeline, and scaling trust beyond just referrals. Key Topics Covered: -Social video as trust at scale. -Crawl, walk, run content rollout. -People over logos. -Brand to enablement handoff. -Time prioritization for leaders. -Community, referrals, and authentic outreach. -Going from word-of-mouth to consistent publishing. -Partnering across CFO, CRO, and marketing departments to get execs on video. -Using social to preheat conversations with net new prospects. Chapters: 00:00 Intro and purpose of the “TrustLight” format 01:34 Kirk’s background and why BlackLake is different 03:20 Transparency, clarity, and consultative engagement 07:17 Marketing and sales in harmony 08:15 Relationship-led growth and culture 12:39 Conviction about social video 14:29 Educate first, then buyers buy 17:36 Making time, setting priorities for content 18:10 From no enablement to building awareness 19:40 Values, integrity, and growth goals 20:01 What content leadership prefers to consume 21:25 Why active socials matter more than PDFs 22:08 How Whyze operates with BlackLake 23:11 Warming the market for reps 23:55 What surprised leadership about the partnership 25:30 Cross-functional curiosity and alignment 26:16 Solving the net-new trust gap 27:18 Metrics to watch and sales enablement 28:00 Best ways to reach CISOs 28:19 Community, referrals, and authenticity 29:39 Founder values over logo marketing 29:54 Outro Guest: Kirk Jones, Co-founder and President at BlackLake Security. Want to share your story and build your brand through video content? Visit https://whyzelabs.com to learn how we help cybersecurity leaders amplify their message and accelerate their sales cycle.

4. 

   9 Mar 2026

   CTEM, Multichannel Content, & Platformization - Podcast w/ Venu Rao Koyyada (CEO, Strobes Security)

   From GPS tracking systems in India to leading a CTEM platform in the US, Venu Rao Koyyada's entrepreneurial journey is anything but conventional. In this episode of the Whyze Podcast, Venu shares how Strobes Security evolved from a pentesting consultancy to a comprehensive continuous threat exposure management platform, the challenges of relocating to the US as a founder, and why consolidating security tools is the future of cybersecurity. Timestamps: 0:00 - Introduction: Meet Venu Rao, CEO of Strobes Security 1:07 - The grinding journey: From pentesting to CTEM 3:21 - Before Strobes: Building GPS tracking without smartphones 4:49 - Engineering, business school, and the entrepreneurship bug 6:01 - Moving to the US: A nightmare turned success story 7:08 - Startup ecosystems: US vs India 9:11 - Why you can't crack the US cybersecurity market remotely 12:17 - The role of family support in entrepreneurship 13:20 - Blackhat conference strategy: Know your competition 16:23 - LinkedIn outreach that works: The 2 million vulnerability story 18:20 - Business impact over alert volume 20:24 - Multi-touch marketing and the 543 rule 27:08 - Hiring salespeople for long enterprise sales cycles 30:01 - The blended sales approach: SMB + enterprise 32:27 - Experimenting with direct mail campaigns 36:41 - AI governance: The missing framework in cybersecurity 40:41 - Platform consolidation: The key to reducing tool sprawl Venu discusses the importance of building trust, experimenting with marketing channels (including mailing physical letters to CISOs), and why security teams need better prioritization, not more alerts. Want to share your story and build your brand through video content? Visit our website to learn how we help cybersecurity leaders amplify their message and accelerate their sales cycle. - Whyze Labs https://whyzelabs.com WhyzeLabs whyzelabs.com

5. 

   22 Aug 2025

   Secrets Management, Machine vs Human Identities, Video Marketing - Podcast w/ Suresh, CMO @ Akeyless

   On the Cyberwhyze "Off Script" Podcast: Suresh Sathyamurthy, CMO at Akeyless, dives deep into why traditional secrets management is breaking down as organizations scale. Static secrets hiding in code and configuration files have become the leading cause of breaches, yet most companies still don't know where these secrets are or how to manage them effectively. And for every human identity in your organization, there are now 45 machine identities. By 2025, that number jumps to over 100 non-human identities per person. Suresh shares: 1) Why the shift from human to machine identity security requires completely different approaches. 2) How Akeyless eliminates the management overhead that plagues traditional vault deployments. 3) Why their "breakfast to lunch" implementation timeline is resonating with enterprises looking to reduce complexity while maintaining control. We also explore what's working in cybersecurity marketing right now, from video-based content to the changing landscape of buyer research behavior. With 82% of the security buyer journey happening before vendors ever get contacted, the companies building trust upstream through authentic expert content are the ones winning deals. Timestamps 00:00 - Introduction 00:21 - Why Akeyless Exists: The Rise of Non-Human Identities 01:16 - The Secret Management Problem and Machine Identity Scale 01:36 - Traditional Secrets Management vs. SaaS Approach 02:47 - The "Breakfast to Lunch" Deployment Promise 03:15 - Distributed Fragment Cryptography Explained 04:31 - Customer Control vs. Cloud Provider Access 05:20 - Multi-Cloud and Hybrid Environment Requirements 06:24 - Key Verticals: Banking, Retail, Tech, Healthcare 07:37 - Horizontal vs. Vertical Marketing Approach 08:17 - Top 3 Reasons Customers Choose Akeyless 09:54 - The Journey to Secretless Authentication 10:33 - Static Secrets: The Four-Stage Evolution 13:00 - Managing Machines vs. Managing Humans 14:19 - Full Lifecycle Management: Discovery to Protection 15:10 - Competitive Landscape Analysis 16:39 - Economic Benefits and Cost Reduction 18:02 - Suresh's Marketing Background and Career Journey 19:39 - Startup vs. Enterprise Marketing Challenges 20:59 - Building Trust with Short Attention Spans 22:00 - Video Marketing and Bottom-of-Funnel Competition 23:32 - Evidence-Based Marketing and Data-Driven Decisions 24:55 - The Shift from Google to ChatGPT Search 25:17 - Technical Experts vs. Sales-Focused Content 26:12 - Remote Podcasting and Pipeline Building Key Insights -Why multi-cloud environments need unified secrets management platforms -How distributed fragment cryptography keeps customers in control of their own secrets -The practical path from static secrets to secretless authentication -Why traditional vault deployments become unmanageable as organizations scale -How video marketing is becoming essential for cybersecurity companies -Why technical experts on video build more trust than traditional sales content Learn more at https://cyberwhyze.com

6. 

   20 Aug 2025

   Enterprise Video Content Marketing & Virtual Trade Show Booths - Podcast w/ Steven Soderberg, Lenovo

   On this episode of the Off Script Podcast by Cyberwhyze: Steve Soderberg, a Senior Marketing Manager at Lenovo, talks about enterprise video content driving 1600 leads in 30 days, past interactive trade show experiences that drove $30M in revenue, AI-translated expert video content empowering geomarketers, and more. This conversation reveals the exact tactics Fortune 500 companies need to meet buyers where they actually consume information. Key Topics Covered:-How to generate 1,600+ qualified leads in 30 days using video content-Virtual trade show booth strategies that actually drove revenue-Scaling video production with MDFs and alliance partners like Intel, AMD, and Nvidia-AI translation technology for global content distribution-Ungated content strategies that build trust instead of triggering spam-Internal approval processes for video initiatives at enterprise companies TIMESTAMPS:00:00:00 - Introduction and Partnership Background00:02:28 - Steve's Career Journey: From Sales to Marketing Innovation00:04:21 - Interactive Trade Shows while at Comstor00:06:25 - $30M Revenue Generation Through Road Shows00:07:28 - Pandemic Impact and Virtual Booth Innovation00:09:50 - Risk-Taking and Early Technology Adoption00:11:28 - Security Industry Focus and Market Opportunities00:12:26 - The Video Marketing Light Bulb Moment at Lenovo00:14:05 - Intel Go Big Project00:16:08 - Content Strategy Development and SME Workshops00:17:28 - Trade Show Content Capture and Internal Buy-in00:19:35 - 1,600 Leads in 30 Days: The BrightTalk Success Story00:22:46 - Ungated Content Strategy and Buyer Journey Reality00:25:16 - Top of Funnel vs Bottom of Funnel Investment00:27:11 - AI Translation Technology and Global Content Scaling00:29:30 - Building Internal Champions and Agency Relationships00:31:22 - Video Marketing Education and Team Restructuring00:33:01 - Advice for Enterprise Marketing Leaders00:35:13 - Trade Show Content Capture: The Good, Bad, and Ugly00:37:19 - High-Quality, Fast, Affordable Video Production00:39:05 - Final Advice for Aspiring Marketing Innovators Learn more at: https://cyberwhyze.com

7. 

   20 Aug 2025

   "Assumption-Led Growth" Is Killing Your Cybersecurity Company - Dani Woolf, CyberSynapse

   “We don't need more tactics in cybersecurity. We have enough tactics. We need strategy." CyberSynapse founder Dani Woolf joins the Cyberwhyze “Off Script” podcast to dissect why Series B+ companies are hemorrhaging millions on unvalidated growth strategies while their buyers evaluate vendors on completely different criteria. Chapters:00:19 - 01:09 - RSA 2025 conference setting and introductions01:45 - 03:06 - Dani's selective approach to industry events03:42 - 05:53 - Using podcasts as buyer research tools06:24 - 08:28 - Series B+ companies investing in research validation09:12 - 11:54 - Research as premium fuel for growth engines12:15 - 14:28 - Beyond features: what cybersecurity buyers actually evaluate17:46 - 19:29 - Vulnerability as competitive advantage in leadership23:55 - 25:19 - $1 bank account entrepreneurial origin story26:34 - 28:19 - The strategic partnership deficit in cybersecurity29:07 - 30:44 - 80/20 framework for business decisions33:07 - 34:44 - Advanced client qualification beyond traditional metrics37:24 - 42:43 - Series B company buyer research methodology breakdown43:20 - 47:27 - ROI measurement and implementation challenges Dani's buyer research methodology serves as insurance for expensive campaigns, revealing that most cybersecurity vendors solve the wrong problems for the wrong people. Her expert network of enterprise security practitioners grows 20-30% monthly, providing access to authentic buyer feedback that traditional market research misses. The conversation exposes critical industry blind spots: why companies obsess over net new acquisition while ignoring cheaper retention strategies, how vulnerability in leadership builds more credibility than corporate messaging, and why most strategic partnerships are tactical execution in disguise. What You'll Learn:- How buyer research prevents million-dollar campaign failures- Why buying committees evaluate vendors on post-sale experience over features- The difference between tactical execution and true strategic partnerships- How to target the real decision influencers (hint: not always the CISO)- Advanced client qualification strategies to avoid toxic relationships This episode is essential for cybersecurity founders, marketers, and sales leaders who want to build growth strategies based on buyer intelligence rather than internal assumptions.

8. 

   20 Aug 2025

   Corporate Marketer to Community Builder - Podcast: Maria Velasquez, Cybersecurity Marketing Society

   Maria Velasquez, co-founder of the Cybersecurity Marketing Society, joins the Cyberwhyze "Off Script" podcast to talk about building a 4,000-member global community from cold LinkedIn DMs to international meetups in Paris and London. Maria shares her transition from corporate marketing to full-time entrepreneurship, discussing the unique challenges of monetizing a free membership community through sponsors and partnerships rather than member dues. The conversation covers AI's impact on cybersecurity marketing, attribution difficulties in an industry where the audience uses privacy blockers, and the importance of maintaining optimism while serving stressed marketers. Maria explains her philosophy of building up cybersecurity marketing professionals rather than using fear-based messaging, and shares practical insights about scaling a community business while maintaining authenticity and trust with a highly technical audience. Key Moments:00:00 - Introduction and Maria's background01:00 - Origin story of the Cybersecurity Marketing Society02:14 - Growing from cold DMs to 4,000 members04:26 - Building relationships with sales teams09:29 - The reality of entrepreneurship and revenue challenges16:52 - AI anxiety in cybersecurity marketing27:16 - Is SEO dead? Traffic down 34% due to AI30:13 - Why optimism matters in community building31:53 - Attribution challenges in cybersecurity36:02 - Rapid fire questions and future plans Learn more at https://cyberwhyze.com

9. 

   30 Jul 2025

   Touch Screens & Enterprise Android - Podcast w/ Luke Wilwerding (Elo Touch Solutions) & Gladdy

   We sat down with Luke Wilwerding, VP of North America Sales at Elo Touch Solutions, for an in-depth conversation about how enterprise Android is revolutionizing commercial retail and hospitality technology. Luke has been with Elo for 20 years and has witnessed every major transformation in the industry. This conversation covers everything from Elo’s pioneering work in enterprise Android over a decade ago to their current mobile innovations and future vision for touchscreen technology. Luke explains why enterprise Android is fundamentally different from consumer Android, how Elo’s OS 360 security platform protects businesses, and why they're helping customers migrate from legacy systems without scrapping their hardware investments. We dive deep into real customer success stories, including one business that built over 50 applications on a single mobile device, and discuss whether touchscreens will survive the AI revolution. Luke also shares insights on Elo’s partnership with Stripe for tap-to-pay technology and their Bridge solution for migrating existing hardware to Android. Whether you're a retail executive, technology decision-maker, or just curious about the future of commercial technology, this conversation provides valuable insights into where the industry is heading. Chapters: 0:00 Introduction 0:41 Consumer vs Enterprise Android Perceptions 2:29 Elo’s Pioneer Role in Enterprise Android 3:28 Competitor Landscape and Version Strategy 5:39 Consumer vs Enterprise Technology Cycles 6:49 OS 360 Security Platform Explained 8:22 What Happens Without Proper OS Maintenance 10:04 Elo’s Mobile Evolution Strategy 11:18 Customer Success: 50+ Apps on Mobile Device 12:55 Mobile POS and Payment Integration 13:48 Microsoft Anxiety and Bridge Technology 14:20 Bridge Solution for Legacy Hardware 15:44 True Industry Leadership Philosophy 16:20 Elo Pay and Stripe Partnership 17:13 Single Pane of Glass Payment Solutions 19:09 The Future of Touchscreens vs AI 20:34 Voice and Vision Complementing Touch 22:08 Touchscreens as the Constant Interface 22:51 Scaling Expert Knowledge Through Content 24:44 Closing Thoughts Luke brings two decades of experience in commercial touch technology and provides unique insights into enterprise strategy, security investments, and the evolution of retail technology platforms. Cyberwhyze: https://cyberwhyze.com

10. 

    30 Jul 2025

    Insights as an Enterprise Sales Executive & World Traveler - Podcast w/ Gladdy & Alano (Cyberwhyze)

    In this episode of the Off Script Podcast by Cyberwhyze, Gladdy Von shares how he built a $30M division without traditional credentials, became a top sales performer using marketing principles, then walked away from peak earnings to travel the world solo. Now joining Cyberwhyze, he reveals why most B2B companies have sales and marketing misalignment. What You'll Learn: -Why "sales is a function of marketing, not a separate discipline" -How storytelling beats product presentations in enterprise deals -The real reason Gladdy was known as a "margin protector" CFOs loved -What he learned from 7 years in college and multiple career pivots -Why subject matter expert stories are trapped in most organizations -How to leverage marketing thinking for sales success -Why the best salespeople think like marketers -How to move conversations beyond product features to outcomes -The importance of organizational support in individual success -How to make calculated career risks that pay off long-term CHAPTERS: 00:00 Introduction: Meeting Gladdy 02:26 Origin Story: From San Diego to Multiple States 03:47 The Seven-Year College Journey 07:28 Landing First Marketing Job with Zero Experience 10:55 The Degree That Never Mattered 12:24 Building Horizon Display from $750K to $30M 16:13 The Failed Business Attempt and Humble Lessons 20:36 First Official Sales Role and Overcoming Fear 21:43 Seven Years of 100% Quota Achievement 23:27 Marketing Mind in Sales Execution 25:25 The $350K Decision and Global Sales Meeting 30:22 Year-Long Solo Travel Across 15+ Countries 34:25 Joining Cyberwhyze and Career Evolution 36:47 Why Subject Matter Expert Stories Matter 41:21 Sales and Marketing Alignment Philosophy 44:51 Enterprise Paradigm Shifts and Resistance 48:10 Authenticity in Business and Content What's your biggest takeaway from Gladdy’s unconventional path? Have you ever walked away from financial security for personal growth? If you're building a cybersecurity brand and need to generate inbound demand without wasting time and money, visit https://cyberwhyze.com to see how we help founders and subject matter experts turn their expertise into demand-driving content. Enjoyed this episode? Like and subscribe for more insights! Cyberwhyze: https://cyberwhyze.com

11. 

    13 Jul 2025

    Cybersecurity Product Marketing | How to Simplify Complex Solutions & Drive Demand w/ Scott McCullum

    "Most people think product marketing is just about sales enablement, but in reality, it's about translation—taking technical complexity and turning it into a compelling, human story that actually drives demand." Scott McCollum, Director of Product Marketing at Blue Mantis, joins the Cyberwhyze BrandGen Podcast to break down the art and science of positioning cybersecurity solutions in a crowded market. 🕒 Chapters: 00:00 - 00:30 | Why video marketing is the future 00:30 - 01:20 | The problem with overproduced content 01:20 - 02:08 | Introducing Scott McCollum 05:16 - 08:30 | What product marketing actually involves 09:41 - 13:25 | How product marketing and demand gen work together 15:57 - 18:46 | B2B marketing is really B2H (Business to Human) 21:12 - 24:45 | The shift to video for cybersecurity buyers 27:43 - 30:15 | How video supports sales enablement 32:58 - 36:12 | AI’s role in cybersecurity marketing 39:54 - 42:45 | Future-proofing your marketing career 47:49 - 50:11 | Where to find Scott McCollum Product marketers sit at the intersection of engineering, sales, and demand generation—but how do you turn deeply technical cybersecurity solutions into messaging that resonates with buyers at every level? Scott, who has built his career at Blue Mantis, Comcast Business, Masergy, and Microsoft, reveals the playbook behind crafting go-to-market strategies, enabling sales teams, and making cybersecurity solutions not just understandable, but compelling. This episode is a masterclass for cybersecurity marketers, demand gen leaders, and product managers who want to create messaging that stands out, moves prospects down the funnel, and actually closes deals. What You'll Learn: ✅ The role of product marketing in bridging the gap between engineers, sales, and buyers ✅ How to simplify complex cybersecurity concepts for non-technical decision-makers ✅ Why authentic video content is shaping the future of B2B marketing ✅ How product marketers can work more effectively with demand gen teams ✅ The biggest mistakes cybersecurity brands make in their messaging—and how to fix them If you're building a cybersecurity brand and need to generate inbound demand without wasting time and money, visit www.cyberwhyze.com to see how we help founders and subject matter experts turn their expertise into demand-driving content. 📢 Enjoyed this episode? Rate & review us on Spotify, and don’t forget to subscribe for more insights!

12. 

    27 Dec 2024

    Transitioning from Outbound Sales to Video Influence w/ Gabe Gomez

    "The biggest problem is just being overwhelmed by everything that comes into it. But today I walked in to a studio that was already put together. I just had to sit down and just talk, and that made it easier for me." - Gabe Gomez on breaking through his own video marketing hesitation after 15+ years in traditional sales. Most sales leaders struggle to transition from traditional outbound methods to modern video marketing, but Gabe has experienced firsthand why this shift is crucial. Through his journey from high-pressure outbound sales to embracing video content, Gabe reveals why the future of B2B sales lies in authentic, expert-led content. Dive into the transformative world of B2B sales and video marketing on the Cyber Brand Gym Podcast, where we're joined by Gabe Gomez, a veteran sales leader with over 15 years of SaaS experience. From selling mattresses to scaling startups through prestigious accelerators like 500 Startups, Gabe unpacks the evolution of sales strategies and why traditional outbound methods are leading to burnout. From breaking into the startup world to becoming VP of Growth at CyberWhyze, Gabe shares how his perspective on video marketing shifted from skepticism to seeing it as "the Bitcoin of 2010" for B2B companies. This episode reveals why reducing sales team burnout requires a fundamental shift in how we approach market warming and relationship building. Gabe's journey is a testament to the changing landscape of B2B sales, exploring how video content is transforming the way companies build trust and generate pipeline. His insights offer a roadmap for sales leaders looking to reduce customer acquisition costs and create sustainable growth in today's digital landscape. What You'll Learn: How Gabe transitioned from traditional outbound sales to embracing video marketing Why traditional sales approaches are leading to team burnout and rising customer acquisition costs The critical role of authentic video content in warming up markets before outreach Practical tips for sales leaders hesitant to embrace video marketing Why the future of B2B sales lies in expert-led video content If you enjoyed this episode, please rate and review us on Apple Podcasts and Spotify, and be sure to hit the subscribe button! Looking to build your cybersecurity brand and create more inbound demand without wasting time and money? Visit us at www.cyberwhyze.com (http://www.cyberwhyze.com) and learn more about our unique approach to founder and SME-led video marketing, and schedule a free 30-minute consultation today!

13. 

    19 Jul 2024

    Harnessing Creativity in Cybersecurity Marketing w/ Tricia Howard

    “Video content allows you to control the tone and excitement of your message. People connect more deeply when they see and hear you, making your message more impactful.” - Tricia Howard on leveraging video to humanize cybersecurity marketing. In this episode of the Cyberwhyze Brand en Podcast, we are joined by Tricia Howard, a top 35 Female Cybersecurity Social Media Influencer and fine arts evangelist known online as Tricia kicks SAS. Tricia brings a unique blend of creativity and tech savviness to InfoSec marketing. Tricia shares her journey from sales to becoming a social media virtuoso, emphasizing the power of video content and storytelling. Discover how she helps researchers tell their stories, builds their personal brands, and engages audiences with humor and authenticity. Tricia’s insights are invaluable for marketers aiming to humanize their brands, navigate the complexities of cybersecurity, and connect with their audience on a deeper level. Tune in for a dynamic discussion on the intersections of cybersecurity, creativity, and content. What You'll Learn: How Tricia Howard uses video to humanize technical content and engage audiences. The importance of empathy and authenticity in cybersecurity marketing. Strategies for leveraging social media to build personal and corporate brands. Tips for balancing creativity with technical accuracy in your marketing efforts. If you enjoyed this episode, please rate and review us on Apple Podcasts and Spotify, and be sure to hit the subscribe button! Looking to build your cybersecurity brand and create more inbound demand without wasting time and money? Visit us at www.cyberwyze.com (http://www.cyberwyze.com) and learn more about our unique approach to founder and SME-led video marketing, and schedule a free 30-minute consultation today!

14. 

    29 Mar 2024

    Creating Organic Demand on LinkedIn as a Privacy Expert w/ Jamal Ahmed

    “But the moment you go on video, then people actually get a sense of how you hold yourself, the tonality that you use, how you come across, and people actually connect, because we're emotional beings, you're breathing vitality now.” Jamal Ahmed the “King of Data Protection” On the key differentiators on how he grew his linkedin following to over 26,000 unique followers. Most people can’t find a dedicated audience on LinkedIn with a topic as new and complex as Data Privacy, but Jamal has made himself a champion of it. Through brand building and video marketing on LinkedIn Jamal has cracked the code. Dive into the dynamic world of digital privacy and video marketing on the Cyberwhyze BrandGen Podcast, where we're joined by Jamal Ahmed, dubbed the "King of Data Protection" by the BBC. As a best-selling author and the driving force behind the number one Privacy Pros Podcast, Jamal unpacks the intersections of privacy, technology, and personal branding in today’s digital landscape. From founding Privacy Pros Academy to becoming a global privacy consultant, Jamal shares how leveraging video content and authentic storytelling has catapulted his LinkedIn presence, amassing a significant organic following. This episode reveals the transformative power of video marketing in not just reaching audiences but engaging them deeply, making complex topics like data protection accessible and relatable. Jamal’s journey is a testament to the importance of privacy in our digital lives, exploring the ripple effects of AI and data privacy laws on both businesses and individuals. His insights offer a roadmap for marketers and thought leaders aiming to cut through the digital noise, establish trust, and build a lasting brand in the tech industry. What You'll Learn: How Jamal Ahmed leveraged video content to build a top-tier personal brand and a substantial organic following on LinkedIn. The critical role of data protection and privacy in safeguarding democracy and personal autonomy against digital threats. Predictions on the future of privacy with the advancement of AI and the proliferation of data privacy regulations. Practical tips for transitioning from a career in security to one focused on privacy and data protection. If you enjoyed this episode, please rate and review us on Apple Podcasts and Spotify, and be sure to hit the subscribe button! Looking to build your cybersecurity brand and create more inbound demand without wasting time and money? Visit us at www.cyberwyze.com (http://www.cyberwyze.com/) and learn more about our unique approach to founder and SME-led video marketing, and schedule a free 30-minute consultation today!

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