About Off Script by Otto HealthOff Script features nurse practitioners who share their stories, lessons learned, and clinical advice. Once per week, Off Script hosts Danielle and Maxine are joined by some of the best nurse practitioners across a broad range of specialties, clinical experience, and career paths. To suggest a new guest for the show, please email podcast@ottohealth.io.
About Otto HealthOtto Health provides technology and human support to help clinicians launch and run their own membership-based primary care clinics. For more information, please visit www.ottohealth.io.
Publisher
Otto Health
Category
business · education · health & fitness · technology
Otto Academy | Kickstart your patient acquisition strategy with TWENTY local marketing ideas
Looking to grow your patient base and connect with your community? In this episode, we walk through 20+ powerful local marketing ideas to kickstart your hyperlocal patient acquisition strategy.
Whether you're just starting out or looking to strengthen your presence, these actionable tips will help you target patients right in your neighborhood. From optimizing your Google My Business listing to starting a hotline to leveraging local events, we’ve got strategies to boost your visibility and attract more patients to your practice.
This episode is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to this podcast so you never miss an episode!
Read the blog post: https://www.ottohealth.io/blog/20-local-marketing-ideas-for-new-cash-pay-practices
24 Sept 2024
Otto Academy | Paid ads vs. local marketing for new practices
Whether you're just starting out or looking to grow your client base, knowing where to allocate your marketing time and budget can be a game-changer.
In this episode, we dive into one of the most common dilemmas for new practices—should you invest in paid ads or focus on local marketing strategies? We break down the pros and cons of both approaches, sharing insights on cost, reach, effectiveness, and long-term benefits.
Tune in to learn:
When paid ads might be the right choice
How you can use local marketing to build lasting relationships and community trust
Key factors to consider when choosing the right strategy for your practice
If you're ready to make smarter marketing decisions for your new practice, this episode is for you!
This episode is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to Off Script so you never miss an episode!
Subscribe for more expert tips on growing your practice!
Read the blog post: https://www.ottohealth.io/blog/why-new-practices-should-focus-on-local-marketing-not-paid-ads
23 Sept 2024
Otto Academy | Everything you need to know about compounding pharmacies
Cash-pay providers and clinician entrepreneurs, this episode is for you!
Learn how to select, onboard, and collaborate with compounding pharmacies, including considerations like inventory, cost, patient & provider experience, and the 20+ questions we recommend every clinician ask when considering a compounding pharmacy partner.
This podcast is a part of our Otto Academy series, where we share everything we've learned in helping clinicians launch, run, and grow their own cash-pay practices. Subscribe to Off Script so you never miss an episode!
Read the blog post: https://www.ottohealth.io/blog/which-compounding-pharmacy-to-use
Watch the video: https://www.youtube.com/watch?v=RxpLRs8uvJg
26 Jul 2024
EP15: Diana Page, NP | Burnout Recovery and Entrepreneurship
Our guest today is Diana Page, neurology nurse practitioner, burnout recovery expert, and entrepreneur. Diana founded Self-Care Catalyst in November 2019 — a business dedicated to nurse burnout recovery coaching and nurse wellbeing.
In today’s conversation, we discuss Diana’s own experiences as a nurse and NP and her advice for clinicians struggling with boundary setting, career clarity, anxiety or feelings of overwhelm, and more broadly, their sense of purpose or self.
Links discussed in the episode:
NP boundaries scripts: https://selfcarecatalyst.mykajabi.com/boundaries-scripting (https://selfcarecatalyst.mykajabi.com/boundaries-scripting)
Mentorship waitlist: https://selfcarecatalyst.mykajabi.com/mentorship-waitlist (https://selfcarecatalyst.mykajabi.com/mentorship-waitlist)
Website: www.selfcarecatalyst.com (http://www.selfcarecatalyst.com/)
Instagram: https://www.instagram.com/catalystforselfcare/ (https://www.instagram.com/catalystforselfcare/)
18 Jun 2024
EP14: Hannah Lowe, DNP + RDN | Navigating clinician → health technology leadership career transitions
Our guest today is Hannah Lowe, a family nurse practitioner, registered dietitian, and technologist. Hannah has been a nurse practitioner for the past 10 years, and has worked across diverse settings including a health system, a retail health clinic, a private primary care practice, and most recently, a health technology company. Hannah has experience in clinical practice, operations, and clinician education and training.
In today’s conversation, we discuss Hannah’s unique career path, her experience as a clinician leader in health technology, and her advice for nurse practitioners considering a similar transition.
8 May 2024
EP13: Karen Yeboah-Norment, FNP + PMHNP | Pearls of wisdom for aspiring and current NPs
Our guest today is Karen Yeboah-Norment. Karen is a dual board-certified family and psychiatric nurse practitioner and the founder of Pearls for NPs, an education platform that allows clinicians to increase their confidence and succeed in practice.
In today’s conversation, we discuss Karen’s experience as a psychiatric and family NP, her entrepreneurial path, and much more.
30 Apr 2024
EP12: Roshini Singh, FNP | Direct Primary Care Practice Ownership
Our guest today is Roshini Singh. Roshini is the founder of 365 Wellness, a direct primary care practice providing mobile medical services in South Florida.
In today’s conversation, we discuss Roshini’s experience as a direct primary care provider, business owner, and her tips for other clinicians considering a similar path.
11 Apr 2024
EP11: Dr. John Barrett, DNP | Firefighter → Emergency Medicine NP, Ultrasound Scholar, Lifelong Learner
Our guest today is Dr. John Barrett. Dr. Barrett is an emergency medicine nurse practitioner, an ultrasound scholar, and an educator at the University of Pennsylvania.
In today’s conversation, we discuss Dr. Barrett’s career path from firefighter to NP to ultrasound scholar, his day-to-day in different roles, and his tips for other NPs.
27 Mar 2024
EP10: April Fogg, NP | Perks of Primary Care, 70k Followers, NP Routines
Our guest today is April Fogg. April is a primary care nurse practitioner at an NP-led direct primary care practice, a business owner in medical aesthetics, and a social media expert – her TikTok account has more than 70,000 followers.
In today’s conversation, we discuss April’s love for primary care, daily routines, experience building a TikTok following, and much more.
19 Mar 2024
EP9: Debbie Foley, PNP | 30 years of NP experience
Our guest today is Debbie Foley. Debbie has been a pediatric nurse for 38 years and a pediatric NP for 30. She worked at the Children's Hospital of Philadelphia and two different private practices before shifting to school nursing. For the past 22 years, she has worked at a PK-12 independent school as a nurse practitioner, coordinator of health services, and, most recently, administrator.
In today’s conversation, we discuss her rich clinical career, her approach to patient care and work, and her clinical tips from years of experience.
13 Mar 2024
EP8: Veronica Sampayo, NP (The Clinician Life) | NP Career Resources, Entrepreneurship, NP Management
Our guest today is Dr. Veronica Sampayo. Dr. V is a nurse practitioner whose mission is to help nurses and NPs elevate their careers. She is tackling this lofty goal through her business The Clinician Life, which offers nurses and NPs professional development tools, templates, coaching, community, and more. She is also elevating nurses in clinical settings through her work as an outstanding NP, APP manager, and nurse advocate.
In our conversation, we discuss Dr. V’s clinical and management journey, experience starting a business, and advice for NPs.
27 Feb 2024
EP7: Amanda Guarniere, NP (The Résumé RX) | Clinical Journey, NP Leadership, Entrepreneurship, Finding your Superpower
Our guest today is Amanda Guarniere. Amanda is a Yale-trained Adult and Women's Health Nurse Practitioner. Beyond her clinical work across emergency medicine, primary care, women’s health, medical aesthetics, and medical weight loss, Amanda also has extensive business and leadership experience. She’s the founder of The Résumé RX, where she helps NPs build impactful careers without sacrificing work-life balance. She’s also a senior sales manager at Collaborating Docs, where she helps NPs find collaborating physicians.
In our conversation, we discuss Amanda’s time in various clinical settings, process for building The Résumé RX, journey to Collaborating Docs, and tips for identifying your superpower.
23 Feb 2024
EP6: Setare Taabodi, DNP (Star Health and Wellness) | Reversing Chronic Illness, Starting a Holistic Health Practice, Social Media Tips
Our guest today is Dr. Setare Taabodi. Setare is a holistic nurse practitioner and founder of Star Health and Wellness.
After finishing school, Dr. Setare planned to work in primary care to help patients prevent and reverse disease. When she realized she couldn’t deliver the quality of care she wanted to in a traditional medical setting, Dr. Setare decided to start her own health consulting practice to help patients heal using holistic and evidence-based approaches.
In our conversation, we discuss Dr. Setare’s unique approach to patient care, wisdom for clinicians interested in integrative medicine, tips for social media, and more.
20 Feb 2024
EP5: Josie Tate, NP (Clincepts) | Starting a Business, Career Advice for NPs, Skilled Nursing Facilities
Our guest today is Josie Tate. Josie is a nurse practitioner with a clinical focus on geriatric health, and also the founder of Clincepts, where she helps NPs get and stay happily hired. Josie is an expert in the NP job search, resume creation, interview preparation, and contract negotiation.
In this episode, we discuss Josie’s experience starting a business, her work in skilled nursing facilities, and her advice for NPs from both a clinical and career strategy perspective.
14 Feb 2024
EP4: Melanie Kavaler, DNP Student | Pre-Med to NP, Accelerated DNP, Advice to NP Students
Our guest today is Melanie Kavaler, a nursing student at Columbia University in her first year of an accelerated MDE-DNP program. In this program, she’ll receive both an MSN and DNP degree in under four years.
In this episode, we discuss Melanie’s decision to shift from pre-med to nursing, her experiences in the program so far, and how she plans to use her education and training looking forward.
10 Feb 2024
EP3: Eileen Sandifer, PNP | Pediatric Care, Precepting, Advice for Aspiring & New NPs
Our guest today is Eileen Sandifer, a pediatric NP who has worked at the same private practice for the past 20 years. She loves to teach and has served as a clinical preceptor for many NP students. She has always enjoyed working with teens and had the unique opportunity to set up a clinic for homeless adolescents in California. Eileen has a lot of wisdom to share across these experiences!
In this episode, we discuss Eileen’s experience and personal growth as an NP in pediatric private practice, her clinical tips for treating children and adolescents based on 20+ years of experience, and her advice for NPs more broadly.
6 Feb 2024
EP2: Tranise Goodlow, DNP (Dr. G the NP) | Cardiology, EKGs, Patient-Centered Care, Entrepreneurship
Our guest today is Tranise Goodlow, a DNP who listeners may know as Dr. G The NP (@drgthenp on Instagram). Dr. G is an exceptional teacher, and it shows in today's episode. Tune in to learn about everything from treating cardiomyopathy to reading EKGs to starting a business as an NP.
30 Jan 2024
EP1: Elizabeth Knight, DNP/PhD | Primary Care, Integrative Health Coaching, Entrepreneurship, Insurance-Free Practice
Our guest today is Elizabeth Knight, a DNP, PhD, Integrative Health Coach, and long-distance athlete in Portland, Oregon. We are so excited for listeners to hear about Elizabeth’s journey from nurse, to nurse practitioner, to PhD, to integrative health coach, to business owner at Flower Power.
Today we discuss Elizabeth’s varied career path, insurance-free practice, entrepreneurship, and the fuzzy line between health coaching and primary care.
Enjoy!
0:44 - Elizabeth’s intro
1:13 - What brought Elizabeth into nursing
2:29 - Elizabeth's experience getting her RN degree
3:48 - How Elizabeth decided to pursue a higher degree and why she choose a dual DNP / PhD program
6:55 - Elizabeth's thoughts on “optimizing” education early on for future career paths in nursing
8:35 - The ability to try many career paths as a nurse
9:33 - Elizabeth's work with uninsured patients
13:05 - Elizabeth's choice to pursue an Integrative Health Coaching certification
16:17 - Elizabeth's experience starting a health coaching business as an NP
19:13 - how Elizabeth chose Flower Power as the business name
19:52 - Elizabeth's ongoing goals for Flower Power
22:01 - Elizabeth's clinical "secret sauce"
23:50 - How Elizabeth structures her time to be effective across multiple positions
27:04 - How Elizabeth encourages medication adherence
28:17 - Elizabeth's approach to working with patients from different backgrounds
29:19 - How Elizabeth helps clients identify health goals
31:06 - How Elizabeth helps her clients reach health goals
32:54 - What Elizabeth would like to change in American healthcare
36:23 - Elizabeth’s advice to listeners
38:19 - Elizabeth's book recommendation for providers
29 Jan 2024
EP0: Introducing Off Script
We're excited to announce Off Script! Tune in every week to hear the stories of and insights from NPs.
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