Sports fandom is personal, emotional, and often passed down through generations. In this episode, Markeisha explores the emotional power of being a sports fan and why the experience extends far beyond the final score. From the driveway-to-driveway fan ...
25 Sept 2026
Spending Power vs. Willingness to Spend
In this episode of Off the Record, Markeisha explores the difference between spending power and willingness to spend, and why understanding that distinction matters for marketers, sales teams, and revenue leaders. From ticketing and premium experiences...
3 Sept 2026
The Evolving World of Ticketing with Andre Luck
In this episode of Off the Record, Markeisha sits down with Andre Luck for a conversation about revenue generation and the evolving world of ticketing. Together, they explore how the ticketing landscape continues to shift, what that means for the busin...
20 Aug 2026
Influence Beyond the Algorithm
Markeisha discusses how influencer marketing is built on trust and not follower counts, free tickets, or tightly controlled content.
6 Aug 2026
Welcome to Off the Record with Markeisha Everett
In the first episode of Off the Record, Markeisha introduces the thinking behind the mic, and the journey that led her to launch The Strategy Haus after nearly two decades in sports business. She shares what it means to be strategy-minded, why the most...
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