Welcome to Marketing Deconstructed, the podcast where we break down the complex world of marketing into real-life stories, actionable insights, and up-to-the-minute news. Hosted by Jennifer White, the Founder and CEO of 5 & Rise Marketing Group this podcast is your go-to source for navigating the ever-evolving marketing landscape.
What We Cover:
Real-Life Marketing Execution: Dive into case studies and behind-the-scenes stories of successful (and not-so-successful) marketing campaigns. Learn what worked, what didn’t, and why.
Marketing News: Stay updated with the latest trends, tools, and techniques in the marketing world. We bring you timely discussions on industry news that could impact your strategies.
Best Practices: Discover tried-and-true methods from marketing pros. Whether it’s optimizing your social media strategy, mastering email marketing, or enhancing your SEO efforts, we’ve got you covered.
Struggles and Solutions: Hear from fellow marketers and business owners about the challenges they face and the innovative solutions they’ve discovered. Our goal is to provide a supportive community where we learn from each other’s experiences.
Whether you’re a seasoned marketer or just starting out, Off The Record: Marketing Deconstructed is here to equip you with the knowledge and inspiration you need to thrive in the marketing world. Subscribe now on Apple Podcasts, Spotify, Google Podcasts, and never miss an episode!
Looking to elevating your marketing strategy? Connect with us at 5 & Rise for a free brand assessment and strategy call!
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Rebuilding Your Marketing Foundation: The Key to Boosting Sales in 2026
In this episode of Marketing Deconstructed, Jennifer White discusses the common struggles founders face with sales and marketing. She emphasizes that the solution is not to do more marketing but to focus on building a strong foundation and clear messaging. The conversation also touches on the role of AI in marketing and the importance of trust in the sales process. White encourages listeners to reassess their strategies and understand that foundational issues can be fixed to improve business ...
16 Jan 2026
Why Most Marketing Won’t Work in 2026...And What Will
Keywords marketing, 2026 trends, authenticity, social media, AI, content creation, trust, holistic marketing, paid ads, sales funnel Summary In this episode of Marketing Deconstructed, Jennifer White discusses the significant shifts in marketing strategies for 2026, emphasizing the importance of authenticity, trust, and holistic marketing. She outlines 25 key trends that will shape the marketing landscape, including the role of social media as a search engine, the impact of AI on content ...
8 Jan 2026
Intentional Words
Keywords word of the year, intentionality, personal growth, marketing, reflection, goal setting, authenticity, leadership, mindfulness, business strategy Summary In this episode of the Marketing Deconstructed podcast, Jennifer White discusses the importance of choosing a word of the year as a means of setting intentions and guiding personal and professional growth. She reflects on her past experiences with her chosen words, 'alignment' and 'intentional,' and shares her process for selecti...
8 Jan 2026
Season 2: Intro
In this episode of Marketing Deconstructed, Jennifer White, founder and CEO of Five & Rise Marketing, discusses the importance of clarity, systems, and foundational principles in marketing. She emphasizes the need for marketing strategies that support the life and business goals of founders, rather than overwhelming them with tactics. The episode explores current marketing trends, outdated practices, and how to build visibility, trust, and growth without burnout. Keywords:marketing, clari...
17 Dec 2024
Ep 14: The Future of Video
5 & Rise team explores the future of video content marketing, revealing the rise of TikTok, shifting brand-centric content, and optimizing presence across social media channels.
3 Dec 2024
Ep 13: Targeting by Social Media Platform
Marketing experts Jeff and Matt from 5 & Rise Marketing Solutions dissect social media demographics, offering actionable insights for effective audience targeting and future-proof marketing strategies.
19 Nov 2024
Ep 12: Turning Leads into Customers
There is a crucial distinction between leads and conversions when it comes to marketing strategy. The team at 5 & Rise Marketing Solutions dives into the process of generating and nurturing leads, setting realistic client expectations, and the importance of consistent messaging across all platforms. Emphasizing the involvement of metrics like engagement rate and frequency, the conversation offers insights into the various touchpoints needed before a successful conversion. The episode conc...
6 Nov 2024
Ep 11: Marketing Playbook for Major Sporting Events
After the 2024 Summer Olympics have wrapped up, the United States will soon be hosting the 2026 FIFA World Cup and the 2028 Summer Olympics. So, in this episode, the 5 & Rise team discuss the impact of major events like the Olympics on marketing strategies. They cover how large events influence both local and national communities, and examine emerging trends that marketers should be aware of. Key topics include the importance of building community engagement on social media, the shift tow...
22 Oct 2024
Ep 10: Strategic Timing & Tactics of Holiday Campaigns
With the holidays coming up, the 5 & Rise Marketing team explores the intricacies of holiday marketing campaigns, emphasizing the importance of strategic planning for both retail and service-based clients. Topics discussed in the episode include when and how to launch campaigns, setting appropriate budgets, and understanding the differences in consumer behavior during holiday seasons. Listeners will have a better understanding of the necessity of early preparation and adaptation to c...
8 Oct 2024
Ep 9: What New Instagram Features Mean for Marketers
In this episode, the 5 & Rise Marketing team discuss emerging trends and updates on Instagram and their implications for brands and individuals alike. They explore the extension of carousel posts to 20 slides, the impact on user engagement, and Instagram's move towards portrait aspect ratios. The conversation spans the significance of follower counts, new tracking metrics, and the evolving landscape of social media posting strategies. Additionally, they touch on the parallels with LinkedI...
24 Sept 2024
Ep 8: Identify a Target Audience & Consumer Trends
The 5 & Rise Marketing team dives into the complexities of identifying an ideal client, the importance of targeted marketing, and the impact of societal changes on business strategies. They explore case studies such as Stanley shift from a male-dominated market to a broader audience with their new tumblers and the challenges faced by Bud Light and Blockbuster in adapting to market trends.The conversation also covers the evolving landscape of streaming services versus traditional cab...
10 Sept 2024
Ep 7: Behind the Sale with Drew Keller
5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She...
27 Aug 2024
Ep 6: Everything Old Is New Again
5 & Rise Marketing Solutions Founder & CEO has a conversation with Shawn Dill & Lacey Book over NBA All-Star Weekend about modern marketing trends. The conversation touches on Kanye West's unique Super Bowl commercial, the importance of authenticity in marketing, and the shifting landscape towards quality over quantity.Jennifer discusses strategies to connect emotionally with audiences, using innovative platforms like AI, while embracing old-school methods such as direct mail. She...
13 Aug 2024
Ep 5: Holistic Marketing & Consistent Branding
The team at 5 & Rise delves into the comprehensive process of evaluating and enhancing a company's brand across various social media platforms. They discuss the importance of a holistic approach, assessing brand presence, and the significance of consistency in messaging.The roundtable discussion also covers the misconceptions companies might have about digital marketing and the necessity of a thorough brand assessment before launching ad campaigns. Emphasizing the evolving landscape and t...
30 Jul 2024
Ep 4: From Traditional to Digital Marketing with David Meltzer
Dave Meltzer interviews digital marketing expert Jennifer White, Founder & CEO of 5 & Rise Marketing Solutions during the NBA All-Star Weekend. They delve into the transition from traditional to digital marketing, emphasizing foundational marketing principles despite the digital shift.Jen highlights the importance of storytelling and community building in marketing, regardless of the platform. They also discuss the challenges of navigating the vast digital landscape, the pitfalls of t...
16 Jul 2024
Ep 3: The Future of TikTok
This week’s episode of Off The Record: Marketing Deconstructed explores the speculation surrounding potential buyers for TikTok with the Chinese owners are forced to sell their stake to keep the platform operational in the U.S. The discussion touches on big names like Mark Cuban, tech companies, and venture capitalists as potential purchasers, considering the platform's target demographic and its influence on small businesses and influencers.It also delves into the broader implications of soc...
2 Jul 2024
Ep 2: Meet the 5 & Rise Team
5 & Rise Marketing Groups Founder & CEO Jennifer White introduces her newly assembled marketing team as they experience exponential growth. Specializing in adaptability over a narrow focus, the team discusses their backgrounds, roles, and the philosophy behind their approach to marketing. With insights into the value of storytelling in brand building and a commitment to diverse skill sets, this round table session offers a behind-the-scenes look at how the team operates, highligh...
2 Jul 2024
Ep 1: Inside the Marketing Strategy Room
The 5 & Rise Marketing Group team aim to showcase the dedication and care they have for their clients' success. They emphasize the agency’s commitment to understanding and achieving client goals, going beyond simply spending their budget. Through a thorough and holistic approach, 5 & Rise navigates clients through a custom “Rise Roadmap” which is assessed and updated on a quarterly basis. By sharing “off-the-record” conversations, strategy sessions, and their approach to storytel...
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