Office Hours is the strategic growth podcast for early-stage tech entrepreneurs. Hosted by Grace Van Hollebeke, the only female host actively leading Series A B2B SaaS marketing, each episode shares proven frameworks adapted for startups from $0 to $5M ARR. Get real-time insights, early-stage strategies, and lessons from the front lines of startup growth. New episodes every Wednesday.
Office Hours
Claim This Podcastby Grace Van Hollebeke
5.0(4 reviews)
23 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
40
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality67
Social0
YouTube0
Engagement32
Podcast Overview
Office Hours is the strategic growth podcast for early-stage tech entrepreneurs. Hosted by Grace Van Hollebeke, the only female host actively leading Series A B2B SaaS marketing, each episode shares proven frameworks adapted for startups from $0 to $5M ARR. Get real-time insights, early-stage strategies, and lessons from the front lines of startup growth. New episodes every Wednesday.
Language
🇺🇲
Publishing Since
8/27/2024
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40
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality67
Social0
YouTube0
Engagement32
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
29 minutes
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good
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Every 14 days
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Recent Episodes
July 11, 2025
30 Days Post-Exit: 3 Things I Wish I Did Differently
<p>In this episode, I get brutally honest about the three fundamental mistakes I made while building Lucia over three years. Mistakes I only realized after working at Tern following my exit.</p><p>From being terrified to build community (despite running a network-based business) to treating AI like a fancy typewriter, I unpack the costly lessons that could have saved me years of struggle. I share how Tern's Facebook group generated 3,000 webinar signups in one week. Something that would have taken me weeks to pull off at my previous company.</p><p>I reveal why wearing "all the hats" as a founder was actually expensive procrastination, how AI identified conversion issues in 30 seconds that took weeks to find previously, and why marketing should never be the thing that waits in your business.</p><p><strong>Key moments include:</strong></p><ul><li>Why I was scared to build community at a network-based company</li><li>How a Facebook group outperformed months of my traditional marketing</li><li>The exact psychological friction point AI identified on our landing page</li><li>Why "doing everything" became a badge of honor that held me back</li><li>The intoxicating focus that comes from going deep instead of wide</li></ul><p>My challenge: Pick one of these three areas (community, AI, or deep focus) and implement it this week. Then email me what happened. I'm betting you'll have your own "holy $$$$" moment.</p><p>Perfect for founders who want to learn from expensive mistakes before making them themselves.</p><p>Connect with me on <a href="https://www.instagram.com/gracevanholl/" target="_blank" rel="ugc noopener noreferrer">Instagram</a> or <a href="https://www.linkedin.com/in/gracevanholl/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a> for more real-time insights from my journey at a Series A startup.</p><p><strong>Follow Along:</strong></p><ul><li><a href="https://www.linkedin.com/in/gracevanholl/" target="_blank" rel="ugc noopener noreferrer">Grace Van Hollebeke</a></li><li><a href="https://www.tern.travel/flightpath" target="_blank" rel="ugc noopener noreferrer">Tern's updates and community insights</a></li></ul>
June 27, 2025
Want Press? Travel Weekly’s Jamie Biesiada Tells You How to Get It
Travel Weekly's Jamie Biesiada informs Grace about securing press coverage for travel businesses, revealing how to craft newsworthy pitches and build effective media relationships in this interview.
June 11, 2025
Lucia is Acquired by Tern: The Behind-the-Scenes Story
CEO David Shull speaks with Grace Van Hollebeke about Tern's acquisition of Lucia, emphasizing the importance of aligning technology with high-quality services to empower travel advisors in this interview.
23 total episodes available
Recent guests on Office Hours
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Jamie Biesiada
Guest
Grace Van Hollebeke
Guest
Grace McGlynn
Guest
Deep-dive analytics for Office Hours
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Office Hours?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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