Office Hours is a time we've set aside to discuss ideas we're thinking about at Peopledesign and issues we experience first-hand with customers about business value, brand perception, and service design.
Office Hours by Peopledesign
Claim This Podcastby Peopledesign
5.0(1 reviews)
19 episodes
Updated Daily
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Podcast Overview
Office Hours is a time we've set aside to discuss ideas we're thinking about at Peopledesign and issues we experience first-hand with customers about business value, brand perception, and service design.
Language
🇺🇲
Publishing Since
10/11/2019
1 verified contact email on file for Office Hours by Peopledesign
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Recent Episodes
February 17, 2026
The Right Message
<p><strong>How sales and marketing leaders move beyond surface-level claims</strong></p><p><br></p><p>Many of our clients tell us, “We just need to get our messaging right.” Our research shows that audience and message clarity are among the top five challenges for built environment marketers.</p><p>This webinar addressed building more targeted, resonant, and sustainable marketing communications. We’ll explore how to define your audience with greater precision, craft messages that go beyond surface-level claims to create meaningful connections.</p>
December 1, 2025
Budgeting for Growth
<p>The built environment industry is mature and rapidly evolving, with consolidation, shifting work patterns, expanding product categories, and rising digital expectations, requiring brands to proactively pivot toward future growth rather than relying on legacy models.</p><p>Most companies underinvest in marketing and misalign their budgets, focusing on bottom-up tactical spending (such as showrooms, imagery, trade shows, and sales support) instead of strategic priorities like customer experience, digital tools, positioning, and long-term innovation.</p><p>Growth requires aligning strategy and budgets using a multi-horizon model, balancing core business optimization (H1), emerging opportunities (H2), and transformative innovation (H3), supported by modern marketing systems, a proper funnel, and long-term investment in positioning and customer experience.</p>
January 25, 2021
17. Please Rate Your Experience
<p>Experiences are hard to define. Sure, we can describe them: good or bad, memorable or bland, rated on a scale from one to five. Many people are exploring the frontiers of the experience economy with increasing intensity: customer experience, user experience, employee experience, learner experience, and so on. Yet human experience, which is a product of our consciousness itself, remains elusive. <a href="//www.peopledesign.com/ideas/please-rate-your-experience">The full article is available here, on our blog.</a></p> <p><a href="https://peopledesign.com/" rel="ugc noopener noreferrer" target="_blank">Peopledesign</a> is a design innovation firm helping leaders navigate change. Office Hours is a time we've set aside to discuss ideas we're thinking about and issues we experience first-hand with customers about business value, brand perception, and service design.</p> <p>Join us in the conversation - <a href="https://marketing.peopledesign.com/subscribe" rel="ugc noopener noreferrer" target="_blank">Sign up for our newsletter</a> to get updates so you can register for the next Office Hours call.</p> <p><br></p>
19 total episodes available
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This podcast updates daily.
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