Welcome to the On Air Brands Podcast! Bear witness to a creative agency at birth and the steps it takes everyday to become a successful business. You'll hear thoughts on creative life, building businesses and relationships as well as inspiring concepts on how to fulfill your own entrepreneurial dreams!
In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can make content that SELLS.
Create content that talks about why them.
Why now... People need to know why they should act now & the consequences if they don't. Create exclusivity.
Introduce the product…Answer the basic who, what, when, where & how questions.
How you can handle objections ahead of time.
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com (https://onairbrands.com/)
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free (https://thegrowthsuite.com/free)
2 Mar 2022
E44: How To Get Better Clients Through Educated Leads
In this episode, your hosts Todd Giannattasio & Amber Fuhriman talk about the gateway to educate buyers during your sales funnel.
It’s proven that educated buyers stick around more & spend more money.
Here are some ideas for content that your podcast can utilize to educate your audience on:
-Educate your audience on misconceptions
-Educate your audience on how to hire you.
-Educate your target customers on what mistakes people are making, (like if you’d try to do the service yourself)
-Educate your audience on which information is bogus.
-Educate your audience on your best path forward.
-Educate your audience on things they should stop doing.
-Utilize FAQ’s
-Talk about the worst-case scenarios
Links:
Get all of the episodes of The On Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com (https://onairbrands.com/)
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free (https://thegrowthsuite.com/free)
23 Feb 2022
E43: Using Your Podcast As A Natural Marketing Channel
In this episode, your hosts Todd Giannattasio & Amber Fuhriman dive deep into how you can create a podcast series that will attract, engage, nurture & convert more clients for your business.
Your podcast can be a great marketing channel. The podcasting medium is that you can be imperfect & conversational.
Get people to know you exist and have them start consuming your content during the attraction phase.
Engage & nurture by sharing industry insights to demonstrate your authority & expertise. Recapping & creating highlights is a good way to get your credibility in front of people without tooting your own horn too much.
Links:
Get all of the episodes of The On-Air Brands Show at https://onairbrands.com/show
Want to create your own podcast or have us produce it? https://OnAirBrands.com (https://onairbrands.com/)
Want some free resources to help build your engaged audience? Check out https://thegrowthsuite.com/free (https://thegrowthsuite.com/free)
Inside a recent episode
E30: Playing the 'Long Game' with Mathew Passy
Published 8 May 2020 · Transcript excerpt
[…] And so the time was right the opportunities was right to reach out to him we had like I said maintain connection on social media and interacted briefly and so it was a strong enough connection that I felt comfortable to reach out to him and ask him if he would be willing to participate and be our keynote speaker. […]
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