We don’t just dip our toes into the most important issues in the promotional products industry, we cannonball in to them through sharing people’s personal experiences and stories, to help entrepreneurs grow and succeed in this ever-changing industry!
On this episode of On Air With AIA, host Clay Hall chats with Eric Coryell, coach and author of “Revolutionize Teamwork: How to Create and Lead Accountable Teams.” They discuss the importance of creating an environment where teams are able to be open, honest and functional. Eric provides great advice for any team looking to communicate more effectively.
10 Sept 2020
Resiliency, Reflection & Mentorship in Promo | Episode 019
On this episode of On Air With AIA, Clay welcomes Sarah Spratt, owner of AIA-affiliate distributorship, Third Power Promotions. They discuss Sarah’s journey from the beginning of her promotional products career to the present, including anecdotes about her mentor, Harry Hawkins. They also chat about how resiliency and reflection are key to getting through any industry challenge.
20 Aug 2020
Using Commitment As A Strategy | Episode 018
On this episode of On Air With AIA, Clay welcomes Stacy Tuschl, best-selling author, speaker, owner of multiple 7-figure businesses and the creator of the Foot Traffic Formula. They discuss some strategies entrepreneurs can use to reenergize their business, as well as how important a positive mindset is to reaching your goals.
6 Aug 2020
Finding Opportunity During A Crisis | Episode 017
In this episode of On Air With AIA, Clay sits down with Bill Petrie, managing partner at brandivate, a full-service executive marketing, sales, branding, and coaching outsourcing team. Bill talks about what it’s like starting a business during a pandemic, how to communicate through podcasts and what he thinks the future of promo will look like.
9 Jul 2020
The Present & Future of Promo I Episode 016
Our guest this episode is Paul Bellantone, the President and CEO of PPAI (Promotional Products Association International). He discusses how the promotional product industry has adapted since COVID-19 arrived on the scene. He also takes a look at the future of the promo industry and what things might look like in six months and in 18 months.
11 Jun 2020
How To Breakthrough With Content I Episode 015
This week’s guest Mikalee Byerman, Vice President of Strategy at Estipona Group, gives advice for creating a brand voice and sticking with it. Her and our host, Clay Hall, talk about the most important parts of creating content for your brand: authenticity, humanity and being able to tell a story. It might be overwhelming to create that voice, but it will be worth it in the end.
28 May 2020
Moving Forward Without Answers I Episode 014
On Air With AIA welcomes guest Jay Busselle, the Marketing Director at Equipment Zone, Inc. Jay is also the founder of a promotional products Twitter chat called #promochat and a self-proclaimed CTO – Chief Taco Officer. They discuss how to market during unpredictable times and how to move forward without having all the answers for what’s ahead. They also talk about the importance of (virtual) human connection and empathy.
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