Business is personal.
Your brand is personal.
And the best stories are the ones that never make it into the press release.
I'm Jessica Carr, and each week I sit down with founders, executives, creators, and industry leaders to unpack the stories behind the brands they're building. We talk branding, marketing, leadership, entrepreneurship, and the messy middle. The pivots, failures, wins, and defining moments that shape not just our businesses, but the lives we build.
Stop Chasing Customers: Build a Business They Return To.
Retention is about to become the most important growth lever for businesses that can no longer afford to buy every customer. Steph Vrona, founder of HighDef Studio, breaks down why the smartest brands are shifting from endless acquisition to systems that bring people back, increase loyalty, and make experience beat price.If you’re tired of pouring money into traffic only to lose customers on the back end, this conversation will hit home. Steph reveals why retention is not just a marketing tactic, but an operational advantage that touches onboarding, SOPs, team training, and the entire customer journey.
Connect with Steph on LinkedIn! (https://www.linkedin.com/in/stephvrona)
10 Aug 2026
AI, Brand, and the Founder Mindset
What happens when every company suddenly wants to be an AI company?
In this episode, Jessica sits down with tech founder Samia Kohler for a candid conversation about what AI is actually good for, where companies are getting it wrong, and why the human side of business still matters.
They also get into the less glamorous side of entrepreneurship: rejection, bad ideas, pivots, trusting your gut, and figuring out when you need to keep pushing versus when it’s time to change direction.
Plus, they talk about the role founders play in building visibility for a new company, and how to use your founder brand to help grow the business without becoming the business.
3 Aug 2026
How a 18-Year Hospitality Veteran Disrupted Private Event Sales with SaaS
Unlock the secrets to building a successful SaaS platform in hospitality, without being a coding genius.
Samia Kohler, a seasoned hospitality expert turned tech founder, reveals her journey from industry veteran to innovator. Discover how she identified a massive industry pain point, messy, outdated tools for private event sales and created Event Sphere Solutions, a game-changing SaaS platform designed specifically for hospitality businesses.
This episode uncovers the visionary mindset behind her product, challenges the conventional AI hype, and shares practical insights on balancing technical knowledge with entrepreneurial grit.You’ll discover:
How Samia's 18 years of hospitality experience shaped her innovative SaaS solution
The importance of understanding technical terms and building enough tech literacy as a non-technical founder
Why bootstrapping first and raising funds later built her resilience and market understanding
The strategic role of personal branding for founders and how to avoid being pigeonholed in your industry
Samia’s commitment to fostering women in tech and her proactive steps to create inclusive spaces
Missed opportunities happen when hospitality venues fail to respond swiftly or utilize systems built for other industries. Samia’s platform, equipped with AI support and real-time analytics, empowers owners and managers to optimize private event sales. Saving time, increasing revenue, and elevating customer experiences.
This episode is perfect for aspiring founders, hospitality entrepreneurs, or anyone eager to leverage tech without the need for coding expertise. If you're tired of the AI hype and want actionable insights from someone who’s not just talking but building, this is your must-listen.
Join us to learn how a decade-and-a-half industry veteran is reclaiming her space in tech, inspiring women to take the stage, and proving that with passion, knowledge, and resilience, you can turn pain points into powerful solutions.
23 Jul 2026
Why Most Healthcare Marketing Fails at Building Trust and How to Fix It
Unlock the power of authentic healthcare marketing with Aliyah Williams, founder of Clarity Health Co. In this episode, she shares how clear, patient-centered communication builds trust, improves retention, and transforms the patient journey in a crowded medical landscape.
You’ll learn practical ways to create messaging that educates, resonates, and helps your practice stand out.If you’re a healthcare provider, practice owner, or marketer looking to build a stronger brand and deeper patient relationships, this episode is for you.
9 Aug 2025
The 5 Rules to Building a Magnetic Brand- Make It Scalable
You didn’t start your business to be chained to it 24/7, but if your revenue, client results, and momentum all depend on you showing up every second, you’ve built yourself a very demanding job, not a business.
In this final episode of the Five Rules of Building a Magnetic Brand series, I’m pulling back the curtain on the rule that transforms your hustle into a business with freedom, staying power, and exponential growth potential: Make It Scalable.
We’ll talk about:
The tell-tale signs your business is a trap, not a true business.
Why scalability isn’t just about making more money, it’s about reclaiming your time, mental space, and creative energy.
How to build systems, processes, and offers that keep working when you step away.
Practical examples, from documented processes to evergreen content and strategic delegation, that create breathing room without losing your brand’s personal touch.
The small but powerful steps you can take this month to make your business more self-sustaining.
If you’ve ever felt like you’re the bottleneck, this episode is your permission slip to stop holding everything together by sheer willpower. It’s time to build something that delivers value, income, and impact even while you’re on vacation, in recovery, or just enjoying a slow morning.
Book a 90-Minute Clarity Session (https://calendar.app.google/puJNYLBw5pVgQiCa9)
28 Jul 2025
Adapt or Die | Building a Magnetic Brand Rule #4
What if the strategy that built your business is the same one that's slowly killing it? In this episode, Jessica Carr tackles a hard truth: what worked in 2022 won't work in 2025.
Episode 4 of the Five Rules of Building a Magnetic Brand Series explores the rule that separates thriving businesses from dying ones: Adapt or Die.
What You'll Learn:
Why clinging to old strategies becomes business suicide
Market signals that your brand needs to evolve
Jessica's personal pivot story from tactical work to aligned consulting
The 3-step framework for strategic adaptation
Your Action Plan:
Take Honest Inventory - Where are you frozen in an old version of yourself?
Identify What Wants to Die vs. Be Born - Trust what feels heavy vs. alive
Make One Small Shift - One meaningful adaptation this month
Pay Attention to Response - Notice how changes feel and how people respond
"Your brand isn't a monument. A sovereign brand is living, breathing, and evolves with you."
Ready to adapt? Check out Jessica's Brand Clarity Sessions (https://calendar.app.google/F4oYc8vuQxLmqdM78) to map out your next evolution.
17 Jul 2025
Second Rule of Building a Magnetic Brand: Fail Fast, Fail Often
The difference between staying stuck in the launching stage and building a business that prints money while you live your life.
In this episode, I'm sharing the uncomfortable truth that separates successful entrepreneurs from those who stay stuck: most of your ideas are average at best. But here's the twist - that's actually your competitive advantage if you know how to use it.
I break down my personal "fail fast" framework and share vulnerable stories of my own failed ventures, including a full-service agency that was "dead on arrival" and a ghost town book project I had to kill despite its profit potential.
Website: https://www.jessicacarrco.com/
Book a Brand Clarity Session: https://calendar.app.google/xDoY7UySzoSauAth8
10 Jul 2025
The Bigger the Pain, the Bigger the Brand Opportunity | 5 Rules for a Magnetic Brand (Ep. 2)
Ready to build a magnetic brand that doesn’t get scrolled past?
Welcome back to Rule #2 of the Five Rules of Building a Magnetic Brand: The Bigger the Pain, the Bigger the Opportunity.
In this episode, Jessica Carr, branding & marketing strategist for purpose-driven women entrepreneurs, breaks down why your lukewarm “nice-to-have” offer is costing you real money, and how to claim the real problem your audience actually pays to fix.
No one pays to feel “kinda better.” They pay for transformation.
They pay for the bridge out of suffering.
Inside, we cover:
✅ Why most brands play it safe (and fail)
✅ Real-world examples of brands that OWN the shark bite, from skincare to meal delivery to period underwear
✅ How to find the real wound your audience is desperate to heal
✅ Why cute, clean, or nice won’t cut it and what to say instead
✅ A practical reflection to peel back your offer and claim the bigger pain
✅ How to get brave enough to hold space for deep, messy transformation without burning out
Key takeaway: If your brand doesn’t solve a shark bite, it’s just a glittery hobby.
Your people don’t want more “meh.” They want freedom from pain. Be the one who doesn’t flinch and they’ll pay you again and again.
Ready for brand clarity?
Book Jess’s 90-Minute Brand Clarity Session to find your shark bite, claim it, and build a brand that works when you don’t.
Book your session here (https://calendar.app.google/qYATcgCWHCW4CHrXA)
Keep Building Your Magnetic Brand:
Missed Episode 1? Listen to Building a Brand is Solving a Problem the foundational first rule.
Subscribe, rate & share if this hit home it helps more women build brands that matter.
3 Jul 2025
The First Rule of Building a Magnetic Brand- What problem are you solving?
Host Jessica Carr explores the crucial first rule of building a magnetic brand, emphasizing how solving real problems for a target audience amplifies a business's impact in this episode.
26 Jun 2025
What If Marketing Was the Most Generous Thing You Could Do?
The host discusses marketing as a generous act, sharing stories and strategies to connect solutions with those who need them, ultimately amplifying impact.
11 Jun 2025
Building Trust and Psychological Safety in Leadership with Debra A
Jessica Carr interviews Debra A about building trust and psychological safety in leadership, highlighting the importance of DEI and internal trust for women entrepreneurs.
2 Apr 2025
Navigating The Tech Startup Space As A Women Founder
Welcome to the On-Brand Podcast hosted by Jessica Carr, a seasoned marketing strategist. In this episode, Jessica chats with Kyla Wood, co-founder of Triptimize, about their shared experiences as women in tech. They delve into Kyla's journey from software developer to startup co-founder, explore the unique challenges women face in STEM fields, and discuss the evolving tech industry. Kyla shares insights on overcoming gender bias, embracing leadership roles, and the importance of community. Discover how Kyla is disrupting travel planning with Triptimize and get inspired to amplify your impact and live life 'On-Brand'.
3 Mar 2025
Understanding Full-Funnel Marketing: The Power of a Holistic Approach
In this episode of the On Brand Podcast, I’m diving into what it means to be a Full Funnel Holistic Strategist and why it’s a game-changer for building a sustainable and converting marketing strategy. Unlike most marketing professionals who specialize in just one area, my background spans across every aspect of marketing—from web design and development to managing multi-million dollar ad campaigns, SEO, and beyond.
I’ve developed my own unique system that helps my clients create long-term, effective marketing strategies that don’t just look good on paper but truly convert. But before we dive into the nitty-gritty of my system in future episodes, today we’re starting with the basics: What exactly is the marketing funnel?
In this episode, you’ll learn:
What full funnel marketing actually means and why a holistic approach is crucial for success.
The three primary stages of the marketing funnel: Awareness, Consideration, and Conversion.
Why most marketers struggle with the funnel and how to avoid the same pitfalls.
What the Funnel Flux Rate is and why it’s essential for understanding your audience’s journey.
How to strategically balance organic and paid marketing efforts for maximum impact.
Why nailing your organic strategy is crucial before spending a dime on ads.
I’ll also share a real-world example of how one of my friends was seeing great engagement online but wasn’t making sales—because she was stuck in the awareness stage. We’ll unpack how understanding and optimizing each stage of the funnel can make all the difference in your marketing efforts.
Resources Mentioned:
Blog Post & Marketing Funnel Graphic (#) – Check out the accompanying blog post with a detailed graphic to visualize the funnel stages.
Subscribe to the On Brand Podcast (#) – Stay up to date with new episodes and actionable marketing insights.
If you’ve been struggling to convert your audience into paying customers or simply want a better understanding of the marketing funnel, this episode is a must-listen. Don’t forget to subscribe, leave a review, and share this episode with fellow entrepreneurs looking to level up their marketing strategy.
Tune in now to learn how to master full funnel marketing and grow your business holistically!
21 Jan 2025
Planning Your Marketing Strategy for 2025: Part Two
Are you ready to make 2025 your most successful year yet? In this episode of the On Brand Podcast, we dive into crafting a strategic plan to set your business up for success in the new year. Whether you’re an established entrepreneur or just getting started, this episode will give you the framework you need to create a clear, actionable, and inspiring strategy.
Join me as we break down the essential components of planning your year, including goal setting, budgeting, market research, and channel diversification. You'll learn how to take a holistic approach to your business and embrace opportunities for growth—all without burning out. Let’s make 2025 the year.
Download the guide here! (https://upbeat-experimenter-9582.kit.com/ddae0524c2)
14 Jan 2025
Planning Your Marketing Strategy for 2025: Part One
Marketing strategist, [Host's Name], guides listeners through essential steps to plan a 2025 marketing strategy, including goal-setting, audience analysis, and competitor evaluation to establish a strong foundation for success.
6 Jan 2025
Welcome to The On Brand Podcast
Jessica Carr introduces herself and her podcast, On Brand, where she shares her background and the focus of her show on branding and marketing.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,858,680
Score snapshot 15 Sept 2025
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
93
Engagement
0
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Jessica Carr host the show. Published by Jessica Carr.
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