On Brand. On Purpose. is where identity, influence, and intention align.
Hosted by brand executive and cultural catalyst Cherice Jenelle, this podcast pulls back the curtain on what it really takes to build a powerful personal brand. Through authentic conversations, expert insights, and proven strategies, you’ll learn how to align purpose with influence, elevate your presence, and move from simply being seen to truly remembered. Perfect for career-driven women, entrepreneurs, and creatives in transition.
Ep 6 | Beyond the Job Title: CY on Reinvention, LinkedIn & Personal Branding
What happens when your career changes - but your personal brand has already created opportunities for what’s next?In this episode of On Brand. On Purpose., Cherice Jenelle sits down in person with CY, a sports marketing and brand expert whose career has moved from healthcare and tech to entrepreneurship, sports, and fan engagement.We unpack what it really means to build a personal brand through career transitions—including the danger of tying your identity too closely to an employer, the power of strategic visibility, and how consistently sharing your point of view can open doors before you ever need to knock.CY shares how one LinkedIn comment helped change the trajectory of her career, why she intentionally uses Instagram and LinkedIn differently, and what she learned after leaving a company she had become deeply identified with.We talk candidly about:- Building a personal brand that exists beyond your job title- Navigating career pivots, reinvention, and professional identity- Using LinkedIn to build visibility and credibility- Why having a point of view matters for thought leadership- Turning curiosity into career opportunities- Building authority before you’re actively looking for what’s next- The difference between being good at something and actually wanting to do it- Defining the three words behind your personal brandAnd, in true On Brand. On Purpose. fashion, we put CY to the test: What three words define her brand today?Her answer: Connector. Champion. Fan.If you’re navigating a career transition, building your professional visibility, or figuring out how to position everything you’ve done for where you want to go next, this conversation is for you.🎥 Watch, reflect, and tell me in the comments: What three words define your personal brand right now?Subscribe for more candid conversations about personal branding, career reinvention, visibility, authority, and building a brand that actually reflects who you are.#OnBrandOnPurpose #PersonalBranding #CareerTransition #LinkedIn #PersonalBrandStrategy #ThoughtLeadership #CareerPivot #ProfessionalBrand #WomenInBusiness #BrandStrategyThe views and opinions shared on this podcast are my own and do not reflect those of my employer or any organizations I’m affiliated with.
9 Feb 2026
Ep 5 | People, Disruption & Faith: Bukky Ojeifo on Legacy Work & Leadership
In this episode of On Brand. On Purpose., I’m joined by Bukky Ojeifo, global marketer and brand strategist, for one of the most layered conversations we’ve had yet - on legacy work, leadership, and what it really means to build a personal brand rooted in values.
From her journey through HR into global marketing leadership, to shaping culture at some of the world’s most influential brands, Bukky breaks down how people, disruption, and faith quietly became the thread of her work - and her life.
In this conversation, we explore:
Why legacy work matters more than titles or accolades
How personal branding is rooted in marketing fundamentals, not aesthetics
The role values play in long-term career alignment and fulfillment
Why people-first leadership is missing—and urgently needed
How clarity around who you are changes how you navigate opportunity
This episode is for leaders, marketers, and high-achieving women in transition who are asking deeper questions about impact, purpose, and alignment—and are ready to stop outsourcing their growth.
✨ Want to go deeper? If this conversation resonated, start with my Brand Alignment Assessment (https://chericejenelle.mykajabi.com/pl/2148713264)- a free tool designed to help you clarify your values, positioning, and next moves.
And if you’re ready to build authority with intention, explore Authority Builder™ (https://chericejenelle.mykajabi.com/authoritybuilder), my signature framework for women ready to align identity, influence, and visibility—on their own terms.
👇 Links are in the description.🎧 Subscribe for more real conversations on personal branding in real life.
#OnBrandOnPurpose #PersonalBranding #Bukky #LeadershipDevelopment #LegacyWork #AuthorityBuilder #BrandAlignment #WomenInLeadership #GlobalMarketing
13 Nov 2025
Ep4 | Walking In As the Experience: Swan Lee on Confidence, Pivoting & Personal Brand Power
In this episode of On Brand. On Purpose., I sit down with Swan Lee, founder of Swan 7 Productions, to unpack what it really looks like when your personal brand walks into the room before you do.From a 16-year career in health insurance to running a full-scale production and design agency, Swan’s story is a case study in:
Turning mentorship, access & early leadership into brand equity
Using consistency, trustworthiness & relationships to fuel a bold career pivot
Showing up as a “walking experience” so clients feel the premium before she says a word
Building a team that aligns with the standard, not just the logo
Repositioning her personal brand for more impact, stages, and legacy—without burning it all down
If you’ve ever felt “successful on paper” but underexposed in purpose—or you’re an entrepreneur, creative, or leader whose team is carrying your name—this conversation is your invitation to evolve with intention.
✨ Want to go deeper?If this conversation resonated, start with my Brand Alignment Assessment (https://chericejenelle.mykajabi.com/pl/2148713264)—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore Authority Builder™ (https://chericejenelle.mykajabi.com/authoritybuilder), my signature framework for women ready to align identity, influence, and visibility—on their own terms.👇 Links are in the description.🎧 Subscribe for more real conversations on personal branding in real life.
21 Sept 2025
Ep3 | From Hidden to Headliner: Jessie Hayes on Fear, Evolution & the Power of Showing Up
In this episode of On Brand. On Purpose., I’m joined by my longtime friend and beauty industry powerhouse Jessie Hayes, founder of The Hayes Institute and co-founder of The Wealth Investor Network.What started as a walk down memory lane turned into one of the most honest and impactful conversations I’ve had on the show. We talk about:
The evolution of Jessie’s personal brand—from hiding her photo to being on Detroit billboards
What it really takes to build a business that attracts opportunities, not just hustle for them
The fear of being seen as a Black woman founder—and how showing up changed everything
Why “being booked and busy” isn’t the same as being aligned
How personal branding is more than a headshot—it’s a strategy, a mindset, and a message
This is a masterclass in branding from the inside out. Whether you’re leading a team, launching a business, or stepping into a new level of visibility—this one will hit home.🎥 Watch. Reflect. Subscribe.Let’s grow On Brand. OnPurpose.
✨ Want to go deeper?If this conversation resonated, start with my Brand Alignment Assessment (https://chericejenelle.mykajabi.com/pl/2148713264)—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore Authority Builder™ (https://chericejenelle.mykajabi.com/authoritybuilder), my signature framework for women ready to align identity, influence, and visibility—on their own terms.
#OnBrandOnPurpose (https://www.youtube.com/hashtag/onbrandonpurpose) #PersonalBranding (https://www.youtube.com/hashtag/personalbranding) #JessieHayes (https://www.youtube.com/hashtag/jessiehayes) #Skinphorea (https://www.youtube.com/hashtag/skinphorea) #TheHayesInstitute (https://www.youtube.com/hashtag/thehayesinstitute) #WomenInBusiness (https://www.youtube.com/hashtag/womeninbusiness) #Visibility (https://www.youtube.com/hashtag/visibility) #BrandEvolution (https://www.youtube.com/hashtag/brandevolution) #BeautyIndustryLeadership (https://www.youtube.com/hashtag/beautyindustryleadership) #BlackWomenEntrepreneurs (https://www.youtube.com/hashtag/blackwomenentrepreneurs) #BrandStrategy (https://www.youtube.com/hashtag/brandstrategy) #EntrepreneurLife (https://www.youtube.com/hashtag/entrepreneurlife) #MindsetMatters (https://www.youtube.com/hashtag/mindsetmatters)
20 Sept 2025
Ep2 | The Business of Being Seen: Bri Crow on Personal Branding That Lasts
In this episode of On Brand. On Purpose., I sit down with Bri Crow, founder of Bri Crow Creative, to explore how personal branding, strategic visibility, and timeless imagery can become the foundation of a sustainable business. 🎯We talk candidly about:
Turning a layoff into a legacy brand
Why networking (and being in the room) builds real confidence
How timeless photography + client feedback shape brand identity
The “cheat code” of personal branding in career transitions
What it really means to protect your brand with intention
If you’ve ever wondered how to collaborate with creatives, show up with clarity, or own your visual story—this one’s for you.👇 Listen to the full episode and let’s talk about what it means to show up On Brand. On Purpose.
✨ Want to go deeper?If this conversation resonated, start with my Brand Alignment Assessment (https://chericejenelle.mykajabi.com/pl/2148713264)—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore Authority Builder™ (https://chericejenelle.mykajabi.com/authoritybuilder), my signature framework for women ready to align identity, influence, and visibility—on their own terms.
20 Sept 2025
Ep1 | Navigating Personal Brand Visibility with Jacqueline M. Baker
In this inaugural episode of On Brand. On Purpose., Cherice Jenelle sits down with Jacqueline M. Baker—author, leadership consultant, and founder of Scarlet—to unpack the real journey of building a personal brand. From balancing a full-time career with entrepreneurship to embracing visibility and authenticity, Jacqueline shares powerful insights on how personal and corporate brands can not only coexist but amplify each other. Expect candid lessons on leadership, staying in your zone of genius, and why clarity is the ultimate brand currency.
Key Takeaways:
Your personal brand shapes visibility and leadership.
Authenticity attracts greater opportunities.
Visibility extends beyond the stage.
Corporate and personal brands can enhance one another.
Clarity + reflection fuel long-term brand success.
✨ Want to go deeper?If this conversation resonated, start with my Brand Alignment Assessment (https://chericejenelle.mykajabi.com/pl/2148713264)—a free tool designed to help you clarify your values, positioning, and next moves.And if you’re ready to build authority with intention, explore Authority Builder™ (https://chericejenelle.mykajabi.com/authoritybuilder), my signature framework for women ready to align identity, influence, and visibility—on their own terms.
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