Podcast thumbnail for On Brand with ALF & Rory Sutherland

On Brand with ALF & Rory Sutherland

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by Ultimate Content

4.9(55 reviews)
71 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇬🇧
54

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality72
Social0
YouTube0
Engagement92

Podcast Overview

<p>Are you ready to level up your sales game?&nbsp;Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.&nbsp;</p><p>&nbsp;</p><p>Each episode, we tackle the challenges of new business to help you elevate your own sales strategy.&nbsp;If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Language

🇺🇲

Publishing Since

2/12/2020

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54

Podcast Authority

Beta
FairBased on show quality, social media presence, reviews, charts, and more
Pod Engine
Quality72
Social0
YouTube0
Engagement92
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
43 minutes
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good
iTunes Tags
7.9/10

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Every 33 days

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How Time Out is Reinventing Content for Modern Audiences

<p>In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.</p><p>&nbsp;</p><p>Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.</p><p>&nbsp;</p><p>This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.</p><p>&nbsp;</p><p>&nbsp;</p><p>00:00 Introduction and Rob's Career Beginnings</p><p>02:51 Rob's Journey from Sports Science to Media</p><p>08:41 Leadership lessons</p><p>10:08 Joining Time Out&nbsp;</p><p>11:25 Time Out Markets model</p><p>13:10 The Evolution of Media and Audience Engagement</p><p>18:14 Moving Away from Page Views to Core Value</p><p>19:06 The Power of Human Reviews and Authentic Content</p><p>21:29 Using Community and First-Party Data for Insights</p><p>30:44 Adapting to Platform Changes and Diversification</p><p>34:02 The Future of Media and AI Challenges</p><p>34:44 Leadership, Culture, and Learning from Mistakes</p><p>35:19 Quickfire Questions</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

71 total episodes available with 26 transcripts

Recent guests on On Brand with ALF & Rory Sutherland

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Evelyn Oluwole

Guest

Becky Hipkiss

Guest

James Walmsley

Guest

Ian Harris

Guest

Steve Cording

Guest

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What is On Brand with ALF & Rory Sutherland?
<p>Are you ready to level up your sales game?&nbsp;Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.&nbsp;</p><p>&nbsp;</p><p>Each episode, we tackle the challenges of new business to help you elevate your own sales strategy.&nbsp;If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.</p><p>&nbsp;</p><p>If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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