On Impact is a dynamic podcast hosted by Benny Pough, a veteran music industry executive with a storied career in shaping the success of some of the biggest names in the business. Each episode features Benny's candid conversations with influential leaders, entrepreneurs, and creatives across various industries who share their personal stories of triumph, resilience, and the lessons learned along the way. Through insightful interviews and Benny's own experiences, On Impact offers listeners valuable advice, inspiration, and practical strategies to help them navigate their paths to success. Whether you're looking to break into the entertainment world, start a business, or simply find motivation in your daily life, On Impact delivers powerful insights that resonate with anyone seeking to make an impact.
On Impact Podcast
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Podcast Overview
On Impact is a dynamic podcast hosted by Benny Pough, a veteran music industry executive with a storied career in shaping the success of some of the biggest names in the business. Each episode features Benny's candid conversations with influential leaders, entrepreneurs, and creatives across various industries who share their personal stories of triumph, resilience, and the lessons learned along the way. Through insightful interviews and Benny's own experiences, On Impact offers listeners valuable advice, inspiration, and practical strategies to help them navigate their paths to success. Whether you're looking to break into the entertainment world, start a business, or simply find motivation in your daily life, On Impact delivers powerful insights that resonate with anyone seeking to make an impact.
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Publishing Since
9/22/2024
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Recent Episodes
April 6, 2025
On Impact Podcast 007: Jamie Crawford-Walker
<p dir="ltr">In this episode of On Impact, Benny Pough sits down with Jamie Crawford-Walker, CEO of CameraSeat and daughter of entertainment icon Jesse Collins. Jamie shares her unconventional journey into business and marketing, from an initial pre-law path at Boston College to an unexpected start at Epic Records, where she found herself working with DJ Khaled just two weeks in. She unpacks the power of claiming what you want, building relationships with major artists, and crafting individualized digital strategies for superstars like DJ Khaled and Ludacris. Jamie offers insider insights on album rollouts, using TikTok for marketing, and why engagement trumps follower count. She also dives into industry gatekeeping, label showcases, and the ongoing debate of major labels vs. independent careers. For aspiring music executives and artists, Jamie delivers invaluable advice on navigating challenges, vetting talent, and making an impact in the ever-evolving music business.</p> <p><strong> </strong></p> <p dir="ltr"><strong>About Today’s Guest: </strong></p> <p><strong> </strong></p> <p dir="ltr">Jamie Crawford-Walker is a creative director, content creator, and digital marketing expert, developing some of the most influential campaigns. Raised in Berlin, Germany, Crawford-Walker moved to the US in 2012 to pursue a career in the music industry. In 2016, Crawford-Walker nailed her first gig at Epic Records. While at Epic, she worked on DJ Khaled’s albums God Did, Major Key, and Grateful, which all debuted at #1 on the Billboard 200 chart. She also played a key role in some of Khaled’s biggest Hits, including “I’m The One”, “Wild Thoughts,” and “I Got The Keys”. </p> <p><strong> </strong></p> <p dir="ltr">In 2019, she left Epic and launched her digital agency CameraSeat, which provides various artists, athletes, actors, and TV producers. Her clients over the years included Alicia Keys, HER, DJ Khaled, P!nk, Marsai Martin, Asap Ferg, Gunna, Quavo, and Buju Banton. Jamie has been at the forefront of developing groundbreaking content strategies and exploring new avenues to reach fans. </p> <p><strong> </strong></p> <p dir="ltr">Jamie has played an integral part in the We The Best Team, serving as head of Digital Strategy and Creative over the last 3 years. In addition, Jamie has branched out into the TV space, coming on as a producer on Cardi B’s hit show “Cardi Tries” and Becky G’s Facebook watch talk show. As an advisor to Jesse Collin’s Entertainment, she is actively involved in curating and developing social highlights for TV’s biggest award show moments.</p> <p><strong> </strong></p> <p dir="ltr">Her unique position of working with talent on the Music and TV side has allowed her to create her niche for digital strategy and content needs. She’s an expert in the Content and Artist Relations space. Sitting in the center of Entertainment’s brightest stars, she has been able to push her artist to #1 in the US and globally.<strong><br /></strong></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Key Points from this Episode:</strong></p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Welcome back to the On Impact Podcast</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Introducing today’s guest, Jamie Crawford-Walker, CEO of CameraSeat</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">On being the daughter of an icon, Jesse Collins</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Discovering her path to business and marketing from a false start as a pre-law student at Boston College</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jamie’s surprising start at Epic Records</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with DJ Khaled just two weeks after starting her first role at Epic</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Claiming what you want in life and setting goals </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Building relationships with major artists </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jamie’s approach to individualized digital strategy for superstars</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with DJ Klahed on the GOD DID process and what it means to be in album mode</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The best resources for understanding how the market is moving</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Why it’s more important to build a community and engagement than chasing followers</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">On being a social media producer for Cardi B</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">As a young executive, how do you vet employees and contractors?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Using TikTok for marketing artists</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Challenges and navigating when things don’t go your way</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Gatekeepers in the music industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Showcases at major labels and impact on decision-making of executives</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Is it better to work for the big labels or on your own as a creative executive?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Should artists pursue a deal with a major label or go independent?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Jamie’s advice for those considering a career in the music business</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Mentioned on the Show: </strong></p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/bennypough/">Connect with Benny Pough on Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://tr.ee/ByYKicNuVp">Listen to more On Impact Episodes</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://youtube.com/playlist?list=PLrByGrohZaYmmDjLdW0zf_R0bp76GJ9EP&si=JdDmGok_vNc6lmOB"> Watch On Impact Podcast on YouTube</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.republicrecords.com/">Republic Records</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.epicrecords.com/">Epic Records</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.forbes.com/sites/marybethgasman/2024/03/15/benny-pough-is-executive-in-residence-at-north-carolina-central-university/"> Benny Pough Is Executive In Residence At North Carolina Central University</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://youtu.be/KJFJRUyqRjk?si=EjbR2SyPDBemqwwO">Benny Pough Talks Leadership, Consistency, Industry Evolution, Breaking New Artists + More | The Breakfast Club</a></p> </li> </ul> <p><strong><br /> <br /></strong></p> <p dir="ltr"><strong>Thank You!</strong></p> <p><strong> </strong></p> <p dir="ltr">Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their life and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.</p>
March 9, 2025
On Impact Podcast 006: Steve "Steve-O" Carless
<p dir="ltr">In Episode 6 of On Impact Podcast, host Benny Pough welcomes esteemed music executive Steve “Steve-O” Carless for an inspiring conversation about his journey from New Jersey to the heights of the music industry. Steve shares how his early exposure to sports, the arts, and education shaped his path, and how high school friendships sparked his passion for the business side of music. He reflects on breaking into the industry at Star Trak Entertainment, working with Cipha Sounds, and making sacrifices, including taking an unpaid internship at Def Jam, that ultimately led to career-defining moments, such as his connection with Nipsey Hussle. Benny and Steve pay homage to industry icon Irv Gotti Lorenzo, discuss the impact of technology and algorithms on music, and explore whether independent artists should pursue major label deals. Steve opens up about his Grammy-winning journey, working with Beyoncé, his presidency at Warner Records, and the deeper purpose of his career, serving and inspiring others. The episode closes with a discussion on legacy and Steve’s top five rappers, making for a must-listen conversation for anyone passionate about music and impact.</p> <p><strong> </strong></p> <p dir="ltr"><strong>About Today’s Guest: </strong></p> <p><strong> </strong></p> <p dir="ltr">Steven Pierre Carless, also known as "Steve-O", is an American record executive, talent manager, philanthropist, and entrepreneur. He is best known for working with Nipsey Hussle. In 2020, the duo received two Grammy Awards for the songs "Racks in the Middle" featuring Roddy Ricch and "Higher" with DJ Khaled.</p> <p><strong> </strong></p> <p dir="ltr">The 7x Grammy nominated executive producer, manager, and creative architect is a senior creative executive with over 20+ years of entertainment experience spanning music, artist management, film, cultural branding, touring, and creative development. With tenures previously at Island Def Jam, Atlantic Records, and the new boutique version of Def Jam Recordings, he has overseen and assisted in the creative development of the careers of Big Sean, YG, Jeezy, 2Chainz, Dave East, Pusha T, and many more, with the goal and expectation of perfecting and innovating the artist to consumer relationship. </p> <p><strong> </strong></p> <p dir="ltr">During those years he has also helmed and operated film and technology consulting agencies, an artist development company, and has even founded talent management and branding firms in New York City. </p> <p><strong> </strong></p> <p dir="ltr"><strong>Key Points from this Episode:</strong></p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Welcome, music executive, Steve “Steve-O” Carless</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Steve’s early life in New Jersey </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Sports, the arts, and education as vehicles for success</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How high school friends inspired Steve-O to get into the music business</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How not being able to rap created an environment for Steve to thrive on the business side of music</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Benny Pough and Steve Carless pay homage to Irv Gotti Lorenzo and his career </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Breaking into the music business at Star Trak Entertainment</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with Cipha Sounds and his entertainment company</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Sacrifices and pressures of taking an unpaid internship at Def Jam</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How Steve Carless got connected with Nipsey Hussle</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Benny Pough and Steve Carless reflect on winning 7 Grammy Awards</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Realizing his life’s purpose: service</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with Beyonce</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">On becoming the president at Warner Records</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Technology in music and serving music to the masses through “the algorithm”</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Should independent artists pursue deals with major labels?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Steve’s top 5 rappers</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">A discussion on legacy and serving to inspire others</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Mentioned on the Show: </strong></p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/bennypough/">Connect with Benny Pough on Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.bennypough.com/podcast/">Listen to more On Impact Episodes</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://youtube.com/playlist?list=PLrByGrohZaYmmDjLdW0zf_R0bp76GJ9EP&si=JdDmGok_vNc6lmOB"> Watch On Impact Podcast on YouTube</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/stevecarless/">Connect with Steve Carless on Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.linkedin.com/in/steven-steve-o-carless-4370b81b/">Connect with Steve Carless on LinkedIn</a></p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Thank You!</strong></p> <p><strong> </strong></p> <p dir="ltr">Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their lives and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.</p> <p> </p>
February 9, 2025
On Impact Podcast 005: JD Anderson
<p dir="ltr">In Episode 5 of On Impact Podcast, Benny Pough welcomes marketing expert, JD Anderson, to the show. During the discussion, JD takes listeners on a journey through his dynamic career, from his early days in pop-up ad marketing to working with top-tier artists like Rihanna, Future, and DJ Khaled. He shares his secret aspirations of becoming a rap artist, his first big break with Beanie Sigel, and his transition from the blogging era to the rise of social media. JD reflects on his experiences marketing both songs and artists, witnessing the ascent of Travis Scott, and traveling to seven countries with Kanye West. He also delves into the importance of professionalism in building trust with major artists and offers valuable insights for new artists looking to amplify their digital presence. Beyond music, JD discusses his passions for cooking and fashion, the deep connection between fashion and culture, and what he would do differently if given a career do-over. He wraps up with surprising fun facts and future plans for being more connected and informed in global relations.</p> <p><strong> </strong></p> <p dir="ltr"><strong>About Today’s Guest: </strong></p> <p dir="ltr">JD Anderson is a visionary marketing executive who has masterminded groundbreaking campaigns for some of the biggest names in music, from Future and DJ Khaled to Kanye West. With a career spanning Def Jam, Epic Records, and Motown, JD has consistently pushed boundaries, whether by emblazoning artists on postal stamps or taking over the skies with skywriting. Born in Jamaica and raised in The Bronx, his love for hip-hop and R&B fueled his rise from blogging to becoming a sought-after marketing strategist. A former Senior Vice President of Marketing at Epic Records, JD has led digital initiatives that have shaped the careers of global superstars. Beyond music, he’s a passionate foodie, an advocate for reducing healthcare disparities in Africa, and a proud dog dad. Recognized by XXL and Billboard as a major industry power player, JD continues to redefine what’s possible in music marketing.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Key Points from this Episode:</strong></p> <p dir="ltr"> </p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Welcome, digital marketing expert, JD Anderson</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">JD’s start in marketing and the music industry</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Secret aspirations of becoming a rap artist</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">From Blogspot to Def Jam</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">JD’s first experience working with Beanie Sigel</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with Rihanna and growing her digital footprint</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Marketing transition from blogging to Instagram and microblogging</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Working with Future and DJ Khaled</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Professionalism and building trust with major artists </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">How new artists can grow and amplify their digital presence</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Experiencing the rise of Travis Scott</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Marketing songs vs. marketing artists </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">JD’s passions: cooking and fashion </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">The connection between fashion and culture </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Benny Pough’s first day at Def Jam</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">What JD would do differently if given a career do-over</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Traveling to 7 countries with Kayne West</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Surprising fun facts about JD including his favorite artist and more</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Giving back, philanthropy, being a student of AI, and making an impact in the world</p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Mentioned on the Show: </strong></p> <p><strong> </strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.instagram.com/bennypough/">Connect with Benny Pough on Instagram</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.bennypough.com/podcast/">Listen to more On Impact Episodes</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://youtube.com/playlist?list=PLrByGrohZaYmmDjLdW0zf_R0bp76GJ9EP&si=JdDmGok_vNc6lmOB"> Watch On Impact Podcast on YouTube</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Connect with JD Anderson on Instagram: <a href= "https://www.instagram.com/jd_dapper/">@jd_dapper</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.linkedin.com/in/j-d-jaldaire-anderson-watkins/">JD Anderson on LinkedIn</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://en.wikipedia.org/wiki/Roc-A-Fella_Records">Roc-A-Fella Records</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.defjam.com/#/">Def Jam</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://www.epicrecords.com/">Epic Records</a></p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://itsyourtimeconference.com/">Get your tickets to the It’s Your Time Business & Music Conference!</a></p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Thank You!</strong></p> <p dir="ltr"> </p> <p dir="ltr">Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their lives and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.</p>
7 total episodes available
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This podcast updates bi-weekly.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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