The podcast that gives marketers a sneak peek at what agencies are doing on purpose to create purposeful work that ultimately drives true brand purpose. Join us as AAR Partner's President, Lisa Colantuono, interviews some of the largest martech agency leaders in the U.S.
Episode #19 - Where Marketing Technology Meets Human Emotion
As mainstream consumers become increasingly aware of AI in sales and marketing, their distrust and sensitivity toward AI-driven content continue to grow. At the same time, the internal pressure for speed and authentic emotional connection in marketing output is at an all-time high. In this episode of The On Purpose Podcast, Lisa talks with Chief Strategy Officer Ashwin Jay of Insomniac Design about keeping up with consumers in a market where AI is becoming the norm. Join Lisa and Ashwin as they discuss how to turn data into something that makes a real difference, viewing AI as more than just an efficiency tool for small tasks, and leveraging AI to create emotionally impactful experiences.
29 Apr 2024
Episode #18 - Would Consumers Miss You if You Were Gone Tomorrow?
Learn more about Havas New York here (https://nyc.havas.com/).
Connect with Dan Lucey here (https://www.linkedin.com/in/dan-lucey-3a493280/).
Connect with Sarah Collinson here (https://www.linkedin.com/in/sarah-collinson-b26670a/).
4 Apr 2024
Episode #17 - Building a Brand Story That People Actually Want to Hear
Episode resources:
Learn more about Bob's Your Uncle here (https://www.bobsyouruncle.com/).
Connect with Bob Froese here (https://www.linkedin.com/in/bobfroese1/?originalSubdomain=ca).
10 Jul 2023
Episode #16- Building a Challenger Mindset to Disrupt Your Market
Learn more about VCCP here (https://www.vccp.com/new-york/).
Connect with Brett Edgar here (https://www.linkedin.com/in/brett-edgar-80a6b067).
Connect with Jonny Shaw here (https://www.linkedin.com/in/jonny-shaw-6b50838).
2 May 2023
Episode #15- How to Leave a Mark on Your Customers
Learn more about Partners + Napier here (https://www.partnersandnapier.com/).
Connect with Courtney Cotrupe here (https://www.linkedin.com/in/courtneycotrupe/).
22 Mar 2023
Episode #14- How Your Brand Can Win in the Battle Against Indifference
To learn more about Courtney Lewis, connect with her here (https://www.thevariable.com/).
To learn more about The Variable, visit its website here (https://www.linkedin.com/in/courtney-lewis-187b36114).
21 Feb 2023
Episode #13- Making Your Brand More Memorable
Connect with John Haber (https://www.linkedin.com/in/jonathan-haber-437a4b1/), Co-Founder of Giant Spoon
Learn more about Giant Spoon by visiting their website here (https://giantspoon.com/).
27 Jan 2023
Episode #12- The Powerful Trifecta Required for Successful Modern Marketing
Click here (https://heygyk.com/work) to learn more about GYK Antler
Click here (https://www.linkedin.com/in/pamhamlin) to connect with Pam Hamlin
Click here (https://www.linkedin.com/in/markbattista13) to connect with Mark Battista
10 Oct 2022
Episode #11- Selling with a Frictionless Experience
Connect with Laurel Rossi on LinkedIn here (https://www.linkedin.com/in/laurelrossi/).
Learn more about Infillion here (https://infillion.com/).
14 Sept 2022
Episode #10- Turning Your Brand Identity Into the Brand Experience
Connect with Todd Irwin on LinkedIn here (https://www.linkedin.com/in/dc3toddirwin?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAq9j8BYaAw02VQWkwvLyJp0cRBvyFD4EE&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3Bbxk87wGbSgu0x%2FaO5O7Fuw%3D%3D).
Learn more about Fazer Agency here (https://fazer.agency/).
16 May 2022
#9- Building a Brave Brand to Drive True Social Impact
8- Using Integration & The Human Touch to Build Brand Advocates
To learn more about Mike Caguin, add him on LinkedIn here (https://www.linkedin.com/in/caguin/).
To learn more about Periscope, view their website here. (https://www.periscope.com/)
27 Feb 2022
#7- Building a strategy that moves at the speed of culture
For more information on Libby Brockoff, you can connect with her here on LinkedIn (https://www.linkedin.com/in/libby-brockhoff-6825a14b).
For more information on Jake Sugarman, you can connect with him here on LinkedIn (https://www.linkedin.com/in/jacobsugarman).
If you are interested in learning more or working with Odysseus Arms, check them out here (https://www.o-arms.com/).
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here. (https://aarpartners.com/contact-us/)
7 Feb 2022
#6 How Marketers Can Create the Future Faster with Barbarian
For more information on Steven Moy, you can connect with him here on LinkedIn (https://www.linkedin.com/in/stevenmoy/).
If you are interested in learning more or working with Barbarian, check them out here (https://wearebarbarian.com/).
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here. (https://aarpartners.com/contact-us/)
4 Oct 2021
#5 Understanding What Consumers Are Saying About Your Brand with ModOp
For more information on Eric J. Bertrand, you can connect with him here on LinkedIn (https://www.linkedin.com/in/eric-j-bertrand-bba245?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAJBH4B1wbO1sQW0ajaQ6dtl2oz9HitI90&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BxFnCNWatSt6LxM8%2BaxGpvg%3D%3D).
For more information on Miles Dinsmoor, you can connect with him here on LinkedIn (https://www.linkedin.com/in/miles-dinsmoor-17b8554?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADWV68B66BwILF1ptONJnNhmP32VPp-kcQ&lipi=urn%3Ali%3Apage%3Asearch_results_generic_index%3B214e591b-2c38-4e3f-80b1-c8169851598d).
If you are interested in learning more or working with ModOp, check them out here (https://www.modop.com/).
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here. (https://aarpartners.com/contact-us/)
2 Aug 2021
#4 How to Stop Producing Tone-Deaf Content with Creative Digital Agency
For more information on Jin Kim, you can connect with him here on LinkedIn (https://www.linkedin.com/in/connectwithjin/).
If you are interested in learning more or working with CDA, check them out here (creativedigitalagency.com).
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here (https://aarpartners.com/contact-us/).
11 Jul 2021
#3 How Brands Can Use Data to Break Through Creatively and with Relevance with BARKER NYC
For more information on Mary Beth Weil, you can connect with her here on LinkedIn (https://www.linkedin.com/in/marybethweil/).
If you are interested in learning more or working with BARKER NYC, check them out here (https://barkernyc.com/).
And of course, if your brand is hoping to start an agency search, AAR Partners would be delighted to help. Contact us here (https://aarpartners.com/contact-us/).
20 May 2021
#2 The Difference Between Brand Purpose and Doing Good Work with FCB's CEO, Carter Murray and CCO Susan Credle
FCB talks about the difference between brand purpose and doing good- and how many marketers may not know the difference. Their 3-part framework helps brands identify their true purpose by looking at the brand's past, present and future. Learn more about how FCB helps brands drive a bigger more meaningful purpose in episode 2!
28 Apr 2021
#1 Focusing On What Excites Your Audience with Energy BBDO
In this episode, Lisa Colantuono speaks with Larry Gies, Chief Strategy Officer at Energy BBDO about how brands can create incredible marketing campaigns by focusing solely on what excites their audiences.
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