On Scope: The Marketing Podcast
Hosted by Mike Berberich and Ryan Dinger · Host, Mike Berberich and Producer, Ryan Dinger
5.0from 4 ratings
- 65
- Episodes
- 38
- Transcribed
- 4
- Ratings
- Weekly
- Cadence
- 2025
- First episode
- 66K
- YouTube views
About On Scope: The Marketing Podcast
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
- Publisher
- Host, Mike Berberich and Producer, Ryan Dinger
- Category
- business · news
- Language
- en
- Explicit
- No
- First episode
- 23 Jan 2025
- Latest episode
- 15 Oct 2026
Latest episodes
38 of 65 episodes have a transcript.
15 Oct 2026TRANSCRIPT
Is Brand Visual Identity A Dying Art Form?
8 Oct 2026TRANSCRIPT
Your Guide to Neuro-Contextual Marketing That Isn’t Creepy
1 Oct 2026TRANSCRIPT
What Executives Really Think About AI
Inside a recent episode
Is Brand Visual Identity A Dying Art Form?
Published 15 Oct 2026 · Transcript excerpt
[…] Tenet number one is what is the emotional equity your brand has with the consumer? Because 80% of all buying decisions are done emotionally. They're rationalized, but the decision for buying that product was emotionally driven. 100%. We went back and said, what are the emotional equities those brands have? You think Volvo, it's safety. Staples, it's easy. TD, it's comfort. Look at these brands that have succeeded in the marketplace. They've all done an emotional word. And so that got us to understand that when we start a process of designing, It's not just about aesthetics. And that's where, you know, I think the value of design has kind of failed because people viewed it, you know, everyone's an art director. […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on On Scope: The Marketing Podcast
Names identified in recent episode analyses. Showing up to five guests.
- Jean-Pierre LaCroix
- Matthew Schwartz
- Shari Muñoz
- Michele Evans
- Bob Walczak
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 65,788
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 1 ratings
- Spotify
- 5.0 / 5
- 3 ratings
Podcast Authority Score: 60 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 76
- Social presence
- 0
- YouTube
- 76
- Engagement
- 32
Contact On Scope: The Marketing Podcast
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about On Scope: The Marketing Podcast
Who hosts On Scope: The Marketing Podcast?
Mike Berberich and Ryan Dinger host the show. Published by Host, Mike Berberich and Producer, Ryan Dinger.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does On Scope: The Marketing Podcast take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
38 of 65 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
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