Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

On Tap

Claim This Podcast

by On Tap

79 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses. Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce. Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.

Language

🇺🇲

Publishing Since

3/12/2026

Visit Website View on Apple Podcasts RSS Feed

1 verified contact email on file for On Tap

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

July 24, 2026

ontap.daily (July 24th 2026)

In today's episode, John breaks down a packed day of eCommerce developments that all point to one theme: AI is taking over the decision layer in digital commerce, and your data quality determines whether it works for or against you. From Google's sweeping AI Max expansion into Standard Shopping campaigns to a crafts retailer that built an AI assistant in just six weeks, this episode covers what's changing and what merchants need to do about it right now.<ul><li>Google AI Max spotted in Standard Shopping campaigns: what this means for advertiser control and product feed strategy</li><li>Google says AI Max unlocks "billions of new monetizable searches" and publishes DSA sunset migration guidance</li><li>Michaels launches "Ask Mike" AI shopping assistant built with Google Gemini in only six weeks, handling 75,000 conversations</li><li>OpenAI and Yelp partner to feed real-time reviews, ratings, and photos into ChatGPT recommendations</li><li>European Commission fines Google nearly €890 million under the Digital Markets Act</li><li>La-Z-Boy expands 3D cloud product imagery to replace manual rendering</li><li>Tractor Supply partners with Instacart for same-day delivery from 2,400+ stores</li><li>Google Ads API v25 introduces loyalty campaign goals and YouTube metrics</li><li>Hyvä ecosystem continues strong update cadence across theme releases</li></ul>For more insights on eCommerce strategy and digital commerce trends, visit <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.ontapgroup.com">www.ontapgroup.com</a>

July 23, 2026

ontap.daily (July 23rd 2026)

Today's episode unpacks a bold strategic reset from Nike that carries lessons for every eCommerce brand, new research challenging how we think about content volume, and a cultural marketing moment you need to see to believe. John connects the dots between distribution discipline, AI search authority, and the surprising power of doing less but better.<ul><li>Nike's decision to consolidate over 1,000 digital storefronts in China down to a handful of official channels, and what it means for your own channel strategy</li><li>New data on why publishing less content can drive better SEO and AI search results</li><li>How topical authority works differently in AI-driven search, with fresh Semrush research</li><li>Google Ads video campaign groups rolling out globally for YouTube advertisers</li><li>Hyvä Checkout's Stripe integration update and what the rapid ecosystem update cadence means for Magento merchants</li><li>American Eagle's perfectly timed back-to-school campaign riding the World Cup wave</li><li>Retail talent moves at Target, and what the cross-industry hiring trend signals</li></ul>Whether you're rethinking your marketplace presence or wondering how to show up in AI recommendations, this episode has actionable insights you can apply today.🔗 Learn more at <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.ontapgroup.com">www.ontapgroup.com</a>.

July 22, 2026

ontap.daily (July 22nd 2026)

In today's episode, John breaks down Shopify's biggest developer release in months - a Liquid-first composition model that could reshape how storefronts are built, and explains why Google's latest AI search infrastructure moves, combined with new research on AI brand visibility, should have every eCommerce merchant rethinking their discovery strategy.<ul><li>Shopify's Liquid July '26 developer preview introduces <code>{% block %}</code> and <code>{% partial %}</code> tags for a new page composition model designed for developers and AI coding agents alike</li><li>Metafield triggers and a full-stack analytics platform round out a triple-update day for Shopify developers</li><li>Hyvä ships MageWorx compatibility fix v1.2.38 and a CMS Tailwind JIT bug fix for leading-digit CSS variant classes</li><li>Semrush research reveals ChatGPT topic ownership is rare and traditional SEO doesn't predict it</li><li>New findings on category framing show how customer language shapes which brands AI assistants recommend</li><li>Google deploys Gemini 3.5 Flash-Lite into Search, powering what it calls "agentic search"</li><li>Google Ads adds missed growth estimates and simplifies GA4 bulk account linking</li><li>J. Crew recruits former Walmart eCommerce VP Stacey Levitt, continuing the cross-industry talent migration trend</li></ul>Want to stay ahead of the eCommerce curve? Visit <a target="_blank" rel="noopener noreferrer nofollow" href="http://www.ontapgroup.com">www.ontapgroup.com</a> for insights, strategy, and expert guidance on building better digital commerce experiences.

79 total episodes available

Deep-dive analytics for On Tap

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is On Tap?: The On Tap Podcast explores what it really takes to build, scale, and optimise modern digital commerce. Hosted by the team behind On Tap, each episode dives into the strategies, technologies, and operational challenges faced by today’s eCommerce businesses.

Through conversations with merchants, technology partners, agency leaders, and platform experts, we unpack real-world lessons from the front lines of online retail. Topics range from Magento and Shopify architecture to performance optimisation, AI-driven operations, platform migrations, integrations, and the evolving economics of running profitable eCommerce.

Whether you’re an eCommerce merchant, digital leader, developer, or agency professional, the On Tap Podcast delivers practical insights you can apply immediately to grow revenue, improve performance, and build more resilient commerce operations.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.