On The Button - Video Marketing Podcast

About On The Button - Video Marketing Podcast

On the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.

Publisher

Big Button

Category

business

Language

en

Explicit

No

First episode

15 Jan 2021

Latest episode

24 Aug 2026

Latest episodes

22 episodes in the feed.

1. 

   24 Aug 2026

   AI in Video Production - Sam Lewis

   Big Button’s On the Button podcast is back with a new series exploring the issues shaping video production and content.In the first episode, host Simon Crofts is joined by Big Button Production Director Sam Lewis to discuss AI and the growing role it plays in video production.The conversation covers how Big Button is already using AI across the production process, what the technology could make possible in the future, and the practical, creative, ethical and legal questions that come with it.Simon and Sam also discuss the importance of human judgement as AI becomes more capable, including its impact on creativity, authenticity and production standards.

2. 

   25 Sept 2025

   Episode 21 - Allen Helton - Momento

   In this episode we speak to Allen Helton of Momento (AWS Hero Postman Leader). He talks about his life in the world of tech, his experience being on camera and how he sees the future of the industry.

3. 

   17 Dec 2024

   Episode 20 - AI Special, The evolving role of the video agency in a time of AI

   Simon Crofts and Steffen Christensen, Founder and CTO at TwentyThree, explore the tools, benefits, and risks of AI in video agency workflows, unlocking new creative possibilities and efficiencies.

Contact On The Button - Video Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.